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Red Shampoo

Fail

Prices span $3.96–$16.27, mostly outside the sweet spot, so Red Shampoo is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£69K/yr83K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
68%top-5 click share · 9 brands · 124 sellers

Flapen Score

Red Shampoo against its category

The dotted line is the Beauty average. Past it, Red Shampoo is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Shampoo 83K times last year and spent an estimated £69K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
10.5%
Market size, estimated
£69Ka year
Top search term
red shampoo29K searches a year

02 · Price

A sale here is worth £7.93.

Listings sell for £7.93 on average, from £3.96 to £16.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.93 that is £2K to £4K a year per listing.

Average price
£7.93under the $15 to $100 sweet spot
Price range
£3.96–£16.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #313 within Hair Colour. It carries 795 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#313in Hair Colour
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
795per listing
Listings tracked
14

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Red Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

124

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Brand 157%
  • Brand 212%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Red Shampoo search demand

Weekly searches over the year. Pick a range.

2K2KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Red Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red shampoo29K/yr
  • red hair shampoo16K/yr
  • red shampoo and conditioner8K/yr
  • shampoo for red hair9K/yr
  • red hair shampoo and conditioner8K/yr
  • john frieda red shampoo4K/yr
  • john frieda red shampoo and conditioner5K/yr
  • shampoo for red dyed hair4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Shampoo

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
13%of negative reviews mention “Color”
0.1%of orders come back
“No Colour Change”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Shampoo questions

Answered from the same tracked data.