How competitive is the Red Shampoo niche on Amazon United Kingdom?

9 brands and 124 sellers compete in Red Shampoo on Amazon United Kingdom. The top 5 Red Shampoo products take 68% of clicks and its top 5 brands hold 88% of demand.

What does it cost to enter the Red Shampoo niche?

Red Shampoo sells for £7.93 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.96–£16.27. The average incumbent carries 795 reviews — the moat a new listing must climb.

Red Shampoo

prices mostly outside the sweet spot ($3.96–$16.27) — Red Shampoo doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

This niche Category average · 2,481 niches

Is Red Shampoo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Red Shampoo is a £69K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 44/100.

Red Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.6% over the last 90 days and 10.5% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr8K

Search volume / yr-16.6%83K

Conversion rate10.5%

Avg price£7.93

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 124

Top-5 product click share68%

Open market12%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 14 products

Top Red Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

John Frieda Radiant Red Red Boosting Shampoo 250ml

Price: £5.84
Rating: 4.7/5
Reviews: 68
Age: 6mo ago

John Frieda Red Enhancing Shampoo & Conditioner Bundle Radiant Red Hair Care for Redheads Helps Enhance Shades Pomegranate & Vitamin E

Price: £16.27
Rating: 4.5/5
Reviews: 1,406
Age: 2y ago

Creightons Professional Colour Radiance Shampoo 500ml

Price: £4.05
Rating: 3.7/5
Reviews: 34
Age: 1y ago

Jerome Russell RUBY RED Bright Colour Bomb | Vibrant Colour Depositing Hair Mask | Nourishing Semi-Permanent Colour & Shine Treatment | Vegan & Cruelty-Free | 300ml

Price: £11.25
Rating: 4.0/5
Reviews: 1,025
Age: 2y ago

John Frieda Radiant Red Red Boosting Conditioner 250ml

Price: £4.83
Rating: 4.1/5
Reviews: 53
Age: 6mo ago

Newest

by launch date

eSalon Colour Depositing Hair Colour Booster Treatment - Tint Rinse Hair Toner & Enhancer - Professional-Grade Mask - Apply with Shampoo & Conditioner (Red)

Price: £11.83
Rating: 3.9/5
Reviews: 203
Age: 3mo ago

John Frieda Radiant Red Red Boosting Shampoo 250ml

Price: £5.84
Rating: 4.7/5
Reviews: 68
Age: 6mo ago

John Frieda Radiant Red Red Boosting Conditioner 250ml

Price: £4.83
Rating: 4.1/5
Reviews: 53
Age: 6mo ago

Creightons Professional Colour Radiance Shampoo 500ml

Price: £4.05
Rating: 3.7/5
Reviews: 34
Age: 1y ago

Jerome Russell RUBY RED Bright Colour Bomb | Vibrant Colour Depositing Hair Mask | Nourishing Semi-Permanent Colour & Shine Treatment | Vegan & Cruelty-Free | 300ml

Price: £11.25
Rating: 4.0/5
Reviews: 1,025
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

124

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

John Frieda57%
Crazy Color12%
Creightons7%
Jerome Russell7%
Joanna5%
infuse My. colour4%
Open — no brand owns it (3 brands, 7%)

Red Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR10.5%Products14Brands9Top 5 Brands88%OOS Rate0.0%Rating4.1★Reviews795Avg BSR#313

Top Red Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

red shampoo29K/yr -19.8%5.8% conv.
red hair shampoo16K/yr -10.1%5.2% conv.
red shampoo and conditioner8K/yr -18.2%9.6% conv.
shampoo for red hair9K/yr -16.2%3.5% conv.
red hair shampoo and conditioner8K/yr -13.9%7.9% conv.
john frieda red shampoo4K/yr +4.4%18.0% conv.
john frieda red shampoo and conditioner5K/yr -33.3%23.4% conv.
shampoo for red dyed hair4K/yr -17.9%4.6% conv.

What reviews say buyers love and hate about Red Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews

Color18%

“Good Colour”

Smell12%

“Nice scent”

Soft Feel9%

“My hair feels soft”

Value For Money7%

“not too costly”

Quality-Overall6%

“Hair conditioner,great product”

What buyers complain about

43% of reviews

Color13%

“No Colour Change”

Hair Related4%

“Didn't find this stuff very good come out very easy did not find it very good for my hair very messy stuff”

Suitability Colored Hair4%

“my natural hair didn't seem to pick up the colour”

Lather4%

“Doesn't lather up or clean your hair, wasted time and money”

Smell3%

“I wasnt keen on the smell- it is quite chemically”

Red Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

40%

2Color

38%

3Advertised Vs Actual Product

4Value For Money

5Functionality-Overall

Common Red Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Red Shampoo 44/100 on Amazon United Kingdom — Skip it. The niche generates £69K/yr across 14 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -16.6% over the last 90 days.

Red Shampoo buyers on Amazon United Kingdom complain most about Color, Hair Related, Suitability Colored Hair, the themes mined from the niche's reviews. Its return rate is 0.1%.