Red Shampoo
FailPrices span $3.96–$16.27, mostly outside the sweet spot, so Red Shampoo is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £69K/yr83K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 68%top-5 click share · 9 brands · 124 sellers
Flapen Score
Red Shampoo against its category
The dotted line is the Beauty average. Past it, Red Shampoo is stronger. Inside it, weaker.
Market
The Red Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Shampoo 83K times last year and spent an estimated £69K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £69Ka year
- Top search term
- red shampoo29K searches a year
02 · Price
A sale here is worth £7.93.
Listings sell for £7.93 on average, from £3.96 to £16.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.93 that is £2K to £4K a year per listing.
- Average price
- £7.93under the $15 to $100 sweet spot
- Price range
- £3.96–£16.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #313 within Hair Colour. It carries 795 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #313in Hair Colour
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 795per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Red Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
John Frieda Radiant Red Red Boosting Shampoo 250ml
- Price
- £5.84
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 6mo ago

John Frieda Red Enhancing Shampoo & Conditioner Bundle Radiant Red Hair Care for Redheads Helps Enhance Shades Pomegranate & Vitamin E
- Price
- £16.27
- Rating
- 4.5/5
- Reviews
- 1,406
- Age
- 2y ago

Creightons Professional Colour Radiance Shampoo 500ml
- Price
- £4.05
- Rating
- 3.7/5
- Reviews
- 34
- Age
- 1y ago

Jerome Russell RUBY RED Bright Colour Bomb | Vibrant Colour Depositing Hair Mask | Nourishing Semi-Permanent Colour & Shine Treatment | Vegan & Cruelty-Free | 300ml
- Price
- £11.25
- Rating
- 4.0/5
- Reviews
- 1,025
- Age
- 2y ago

John Frieda Radiant Red Red Boosting Conditioner 250ml
- Price
- £4.83
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 6mo ago
Trending
estimated 90-day click momentum
eSalon Colour Depositing Hair Colour Booster Treatment - Tint Rinse Hair Toner & Enhancer - Professional-Grade Mask - Apply with Shampoo & Conditioner (Red)
- Price
- £11.83
- Rating
- 3.9/5
- Reviews
- 203
- Age
- 3mo ago

Schwarzkopf Live New Colour Stay Bright Booster Red 150ml
- Price
- £3.96
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 7y ago

John Frieda Radiant Red Red Boosting Shampoo 250ml
- Price
- £5.84
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 6mo ago

John Frieda Radiant Red Red Boosting Conditioner 250ml
- Price
- £4.83
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 6mo ago

Wella Professional Color Fresh Mask | Temporary Color Refresh Treatment |Semi-Permanent Hair Dye | Wash Out Colour |150ml | Red
- Price
- £9.99
- Rating
- 4.6/5
- Reviews
- 452
- Age
- 5y ago
Newest
by launch date
eSalon Colour Depositing Hair Colour Booster Treatment - Tint Rinse Hair Toner & Enhancer - Professional-Grade Mask - Apply with Shampoo & Conditioner (Red)
- Price
- £11.83
- Rating
- 3.9/5
- Reviews
- 203
- Age
- 3mo ago

John Frieda Radiant Red Red Boosting Shampoo 250ml
- Price
- £5.84
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 6mo ago

John Frieda Radiant Red Red Boosting Conditioner 250ml
- Price
- £4.83
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 6mo ago

Creightons Professional Colour Radiance Shampoo 500ml
- Price
- £4.05
- Rating
- 3.7/5
- Reviews
- 34
- Age
- 1y ago

Jerome Russell RUBY RED Bright Colour Bomb | Vibrant Colour Depositing Hair Mask | Nourishing Semi-Permanent Colour & Shine Treatment | Vegan & Cruelty-Free | 300ml
- Price
- £11.25
- Rating
- 4.0/5
- Reviews
- 1,025
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
124
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
7%
- John Frieda57%
- Crazy Color12%
- Creightons7%
- Jerome Russell7%
- Joanna5%
- infuse My. colour4%
- Open — no brand owns it (3 brands, 7%)
Demand
Red Shampoo search demand
Weekly searches over the year. Pick a range.
Search terms
Top Red Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- red shampoo29K/yr
- red hair shampoo16K/yr
- red shampoo and conditioner8K/yr
- shampoo for red hair9K/yr
- red hair shampoo and conditioner8K/yr
- john frieda red shampoo4K/yr
- john frieda red shampoo and conditioner5K/yr
- shampoo for red dyed hair4K/yr
Reviews and returns
What reviews say buyers love and hate about Red Shampoo
We read the reviews and the return reasons for every product selling here.
“No Colour Change”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









