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Red Shampoo

Fail

Prices span $3.96–$16.27, mostly outside the sweet spot, so Red Shampoo is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£69K/yr83K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
68%top-5 click share · 9 brands · 124 sellers

Flapen Score

Red Shampoo against its category

The dotted line is the Beauty average. Past it, Red Shampoo is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Shampoo 83K times last year and spent an estimated £69K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
10.5%
Market size, estimated
£69Ka year
Top search term
red shampoo29K searches a year

02 · Price

A sale here is worth £7.93.

Listings sell for £7.93 on average, from £3.96 to £16.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.93 that is £2K to £4K a year per listing.

Average price
£7.93under the $15 to $100 sweet spot
Price range
£3.96–£16.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #313 within Hair Colour. It carries 795 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#313in Hair Colour
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
795per listing
Listings tracked
14

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Red Shampoo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

124

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

7%

  • John Frieda57%
  • Crazy Color12%
  • Creightons7%
  • Jerome Russell7%
  • Joanna5%
  • infuse My. colour4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Red Shampoo search demand

Weekly searches over the year. Pick a range.

2K2KFeb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Red Shampoo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red shampoo29K/yr
  • red hair shampoo16K/yr
  • red shampoo and conditioner8K/yr
  • shampoo for red hair9K/yr
  • red hair shampoo and conditioner8K/yr
  • john frieda red shampoo4K/yr
  • john frieda red shampoo and conditioner5K/yr
  • shampoo for red dyed hair4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Shampoo

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
13%of negative reviews mention “Color”
0.1%of orders come back
“No Colour Change”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Shampoo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data