red shampoo
Skip itPrices mostly outside the sweet spot ($3.96–$16.27) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good795.14avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.93avg listing price — sweet spot $15–$100
Market size
Bad£69K£69K/yr · 83K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.96–£16.27cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, red shampoo is a £69K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
red shampoo market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £48K–£63K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #313
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 36%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
124
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
7%
- John Frieda57%
- Crazy Color12%
- Creightons7%
- Jerome Russell7%
- Joanna5%
- infuse My. colour4%
- Open — no brand owns it (3 brands, 7%)
Demand
Weekly Amazon search volume, last 24 weeks — -16.6% search growth over the last 90 days.Top red shampoo search terms
- red shampoo29K/yr
- red hair shampoo16K/yr
- red shampoo and conditioner8K/yr
- shampoo for red hair9K/yr
- red hair shampoo and conditioner8K/yr
- john frieda red shampoo4K/yr
- john frieda red shampoo and conditioner5K/yr
- shampoo for red dyed hair4K/yr
Top red shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Frieda Radiant Red Red Boosting Shampoo 250ml
John Frieda£5.844.7★68 rev
John Frieda Red Enhancing Shampoo & Conditioner Bundle Radiant Red Hair Care for Redheads Helps Enhance Shades Pomegranate & Vitamin E
John Frieda£16.274.5★1,406 rev
Creightons Professional Colour Radiance Shampoo 500ml
Creightons£4.053.7★34 rev
Jerome Russell RUBY RED Bright Colour Bomb | Vibrant Colour Depositing Hair Mask | Nourishing Semi-Permanent Colour & Shine Treatment | Vegan & Cruelty-Free | 300ml
Jerome Russell£11.254.0★1,025 rev
John Frieda Radiant Red Red Boosting Conditioner 250ml
John Frieda£4.834.1★53 rev
Newest
by launch date
eSalon Colour Depositing Hair Colour Booster Treatment - Tint Rinse Hair Toner & Enhancer - Professional-Grade Mask - Apply with Shampoo & Conditioner (Red)
eSalon£11.83203 rev
John Frieda Radiant Red Red Boosting Shampoo 250ml
John Frieda£5.8468 rev
John Frieda Radiant Red Red Boosting Conditioner 250ml
John Frieda£4.8353 rev
Creightons Professional Colour Radiance Shampoo 500ml
Creightons£4.0534 rev
Jerome Russell RUBY RED Bright Colour Bomb | Vibrant Colour Depositing Hair Mask | Nourishing Semi-Permanent Colour & Shine Treatment | Vegan & Cruelty-Free | 300ml
Jerome Russell£11.251,025 rev
Trending
90-day click momentumeSalon Colour Depositing Hair Colour Booster Treatment - Tint Rinse Hair Toner & Enhancer - Professional-Grade Mask - Apply with Shampoo & Conditioner (Red)
eSalon£11.833.9★
Schwarzkopf Live New Colour Stay Bright Booster Red 150ml
Schwarzkopf£3.964.3★
John Frieda Radiant Red Red Boosting Shampoo 250ml
John Frieda£5.844.7★
John Frieda Radiant Red Red Boosting Conditioner 250ml
John Frieda£4.834.1★
Wella Professional Color Fresh Mask | Temporary Color Refresh Treatment |Semi-Permanent Hair Dye | Wash Out Colour |150ml | Red
Wella Professionals£9.994.6★
What buyers say about red shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Good Colour”
“Nice scent”
“My hair feels soft”
“not too costly”
“Hair conditioner,great product”
“It refreshes my dark red hair perfectly between colours”
“It lathers well”
“Easy to use”
“shine to her hair”
“it is easy to apply”
What buyers complain about
“No Colour Change”
“Didn't find this stuff very good come out very easy did not find it very good for my hair very messy stuff”
“my natural hair didn't seem to pick up the colour”
“Doesn't lather up or clean your hair, wasted time and money”
“I wasnt keen on the smell- it is quite chemically”
“Doesnt work”
“feeling like it desperately needs moisture”
“the color deterioration hasnt been natively different”
“the few others left became increasingly expensive”
“Pump action not working”
Top return reasons
Common questions
- Is red shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 14 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the red shampoo niche?
- 9 brands and 124 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in red shampoo?
- Top complaints mined from reviews: Color, Hair Related, Suitability Colored Hair. The return rate is 0.1%.
- What does it cost to enter the red shampoo niche?
- Listings span £3.96–£16.27; the average listing price is £7.93 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.