Red Nails
MaybeAn estimated 0.6% of orders come back. But prices span $2.34–$10.83, mostly outside the sweet spot, so Red Nails is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 2,481 Beauty niches · +10 vs the category median of 4757
- Market size
- £24K/yr115K searches / yr
- 90-day growth
- +17.4%search demand this quarter
- Competition
- 31%top-5 click share · 31 brands · 48 sellers
Flapen Score
Red Nails against its category
The dotted line is the Beauty average. Past it, Red Nails is stronger. Inside it, weaker.
Market
The Red Nails market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Nails 115K times last year and spent an estimated £24K. The top 5 brands take 51% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- +17.4%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £24Ka year
- Top search term
- red nails25K searches a year
02 · Price
A sale here is worth £5.09.
Listings sell for £5.09 on average, from £2.34 to £10.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £5.09 that is £509 to £1K a year per listing.
- Average price
- £5.09under the $15 to $100 sweet spot
- Price range
- £2.34–£10.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £509–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #269 within Manicure & Pedicure. It carries 542 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 10.3%
- Average rank
- #269in Manicure & Pedicure
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 542per listing
- Listings tracked
- 53
04 · Newcomers
0 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 18 months
Products
Top Red Nails products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
31 rising
Sellers
48
Top-5 brand share
51%
Top 20: 93%
Top-5 click share
31%
Top 20: 70%
Open market
45%
- Brand 117%
- Brand 212%
- Brand 310%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Red Nails search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6× · 7 of 12 months tracked
Search terms
Top Red Nails search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red nails25K/yr
- red press on nails21K/yr
- red false nails16K/yr
- press on nails red9K/yr
- red nails press on6K/yr
- red stick on nails8K/yr
- burgundy nails8K/yr
- false nails red5K/yr
- red fake nails5K/yr
- burgundy press on nails6K/yr
Reviews and returns
What reviews say buyers love and hate about Red Nails
We read the reviews and the return reasons for every product selling here.
“Break very quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Nails questions
Answered from the same tracked data.