Red Nail Polish

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months

193K

Growth, 90 days vs prior 90

+27.0%

Conversion, latest week

12.4%

Market size, estimated

£109Ka year

Peak month

December3.2× the quietest month

Top search term

red nail polish118K searches a year

Listings sell for £4.55 on average, from £2.10 to £9.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £4.55 that is £5K to £6K a year per listing.

Average price

£4.55under the $15 to $100 sweet spot

Price range

£2.10–£9.58

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

£5K–£6K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Manicure & Pedicure. It carries 17,443 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#59in Manicure & Pedicure

Average rating

4.21 starsAmazon United Kingdom average 4.36 stars

Average reviews

17,443per listing

Listings tracked

15

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months