Red Nail Polish
prices mostly outside the sweet spot ($2.10–$9.58) — Red Nail Polish doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 2,481 Beauty niches · on the category median
Is Red Nail Polish profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Red Nail Polish is a £109K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 47/100.
Red Nail Polish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +27.0% over the last 90 days and 12.4% of searches end in a purchase.
£109K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 15 products
Top Red Nail Polish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £3.07
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 10y ago
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £3.12
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 11y ago
Max Factor Masterpiece X Press Nail Polish 8 ml SheS Reddy 310 1 count
- Price
- £3.87
- Rating
- 4.4/5
- Reviews
- 3,187
- Age
- 6y ago
JODSONE 16.5ml Red Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
- Price
- £3.37
- Rating
- 4.0/5
- Reviews
- 2,266
- Age
- 1y ago
Essie Original Nail Polish Bright Red Red-Orange Blend With Stylist And Creamy Finish Perfect Partner For All Your Fashion Victories 64 Fifth Avenue
- Price
- £6.41
- Rating
- 4.5/5
- Reviews
- 788
- Age
- 14y ago
Trending
90-day click momentum
OPI RapiDry Quick-Dry Lacquer - Secs Appeal Red Nail Polish - Vegan Fast Drying & Smudge-proof in 60 Seconds (9ml)
- Price
- £5.38
- Rating
- 4.2/5
- Reviews
- 10,471
- Age
- 5mo ago
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £3.12
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 11y ago
Essie Nail Polish 57 Forever Yummy Hot Creamy Red Original High Performance Shine and High Coverage Nail Polish Long-Lasting Luxury Nail Varnish 13.5 ml
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 5,331
- Age
- 12y ago
JODSONE 16.5ml Red Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
- Price
- £3.37
- Rating
- 4.0/5
- Reviews
- 2,266
- Age
- 1y ago
Essie Original Nail Polish Bright Red Red-Orange Blend With Stylist And Creamy Finish Perfect Partner For All Your Fashion Victories 64 Fifth Avenue
- Price
- £6.41
- Rating
- 4.5/5
- Reviews
- 788
- Age
- 14y ago
Newest
by launch dateOPI RapiDry Quick-Dry Lacquer - Secs Appeal Red Nail Polish - Vegan Fast Drying & Smudge-proof in 60 Seconds (9ml)
- Price
- £5.38
- Rating
- 4.2/5
- Reviews
- 10,471
- Age
- 5mo ago
Cherry Red Nail Polish 10ml Quick Dry Water-Based Breathable Formula Long Lasting Varnish for Home Nail Art Dark Red Lacquer for Women
- Price
- £3.41
- Rating
- 2.6/5
- Reviews
- 21
- Age
- 8mo ago
JODSONE 16.5ml Red Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
- Price
- £3.37
- Rating
- 4.0/5
- Reviews
- 2,266
- Age
- 1y ago
Nails Inc Its Topless Gel-Like Nail Polish 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Chip Free Nails Glossy Salon Quality Manicure Air Dry Nail Polish Kendall 14 ML
- Price
- £6.22
- Rating
- 4.0/5
- Reviews
- 2,079
- Age
- 1y ago
Barry M Cosmetics Gelly Hi Shine Gel Nail Paint Shade Red Hot Chilli
- Price
- £3.09
- Rating
- 4.4/5
- Reviews
- 8,627
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 falling
Sellers
67
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
10%
- Rimmel52%
- Max Factor10%
- essie10%
- JODSONE9%
- OPI6%
- Sally Hansen3%
- Open — no brand owns it (5 brands, 10%)
Red Nail Polish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Dec · busiest ÷ quietest = 3.2×
Top Red Nail Polish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- red nail polish118K/yr
- red nail varnish38K/yr
- nail polish red11K/yr
- red nail varnish quick dry10K/yr
- bright red nail polish7K/yr
- red nail polish quick dry6K/yr
- nail varnish red3K/yr
What reviews say buyers love and hate about Red Nail Polish
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Beautiful colour”
“Very good nail polish”
“dries very quickly which is a plus when you're in a hurry”
“Worth every penny”
“It really does last”
What buyers complain about
86% of reviews“2 coats is needed otherwise its too sheer”
“Darker than advertised”
“Cheap and nasty”
“Chipped within two days”
“not fast drying”
Red Nail Polish return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
76%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Red Nail Polish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
