Red Lipstick
prices mostly outside the sweet spot ($2.59–$7.79) — Red Lipstick doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Red Lipstick profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Red Lipstick is a £126K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Red Lipstick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.0% over the last 90 days and 11.5% of searches end in a purchase.
£126K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 25 products
Top Red Lipstick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel London Rg Lipstick Lasting Finixtrm 520 2.2 ml
- Price
- £2.70
- Rating
- 4.3/5
- Reviews
- 248
- Age
- 6y ago
Rimmel Lasting Finish Lipstick 001 River-Ting Red Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
- Price
- £4.09
- Rating
- 4.5/5
- Reviews
- 29,141
- Age
- 10y ago
Rimmel Lasting Finish Lipstick 170 Alarm Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
- Price
- £3.94
- Rating
- 4.5/5
- Reviews
- 29,141
- Age
- 15y ago
Rimmel London Lasting Mega Matte Liquid Lipstick Long-Lasting Hydrating Vegan Formula - 500 - Fire Starter 7.4ml
- Price
- £3.68
- Rating
- 4.0/5
- Reviews
- 389
- Age
- 3y ago
Rimmel London Lasting Finish Extreme Lipstick - 610 Lit For Women 0.08 oz Lipstick
- Price
- £2.59
- Rating
- 4.3/5
- Reviews
- 197
- Age
- 6y ago
Trending
90-day click momentumRimmel London Lasting Finish Extreme Lipstick - 610 Lit For Women 0.08 oz Lipstick
- Price
- £2.59
- Rating
- 4.3/5
- Reviews
- 197
- Age
- 6y ago
2-in-1 Double-Ended Matte Lip Liner Lipstick & Lip Gloss Duo Long-Lasting High-Pigment Smooth Lip Colour for Defined & Glossy Looks (# 07)
- Price
- £4.98
- Rating
- 3.7/5
- Reviews
- 69
- Age
- 5mo ago
Maybelline Colour Sensational Lipstick - Neon Red (Number 916)
- Price
- £2.90
- Rating
- 4.4/5
- Reviews
- 18,030
- Age
- 12y ago
Rimmel London Rg Lipstick Lasting Finixtrm 520 2.2 ml
- Price
- £2.70
- Rating
- 4.3/5
- Reviews
- 248
- Age
- 6y ago
LOreal Paris Brilliant Signature High Shine Colour Bright Red Lip Ink 309 Be Impertinent
- Price
- £2.78
- Rating
- 3.6/5
- Reviews
- 106
- Age
- 6y ago
Newest
by launch date2-in-1 Double-Ended Matte Lip Liner Lipstick & Lip Gloss Duo Long-Lasting High-Pigment Smooth Lip Colour for Defined & Glossy Looks (# 07)
- Price
- £4.98
- Rating
- 3.7/5
- Reviews
- 69
- Age
- 5mo ago
Premium Red Lipstick Lip Liner and Lipstick Set - 2-in-1 Matte Lip Kit for Women with Long Lasting Waterproof and Smudge-Proof Formula Perfect for Date Night & Parties
- Price
- £3.47
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 7mo ago
Christmas Vampire Makeup Set - Long-Lasting Matte Red Lipstick & Stick Foundation Duo Waterproof Neon Face Paint for Cosplay Stage Performance Festival Looks No Stain Creamy Texture (Red)
- Price
- £3.58
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 10mo ago
MUA Makeup Academy Creamy Matte Lipstick Agenda (Red) Highly Pigmented - Vegan & Cruelty Free (Pack of 1)
- Price
- £2.84
- Rating
- 4.3/5
- Reviews
- 182
- Age
- 1y ago
Red Lipstick For Women
- Price
- £3.14
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
206
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
60%
Top 20: 95%
Open market
11%
- Rimmel63%
- Revlon8%
- L'Oreal Paris7%
- Maybelline6%
- Generic3%
- e.l.f.3%
- Open — no brand owns it (7 brands, 11%)
Red Lipstick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top Red Lipstick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- red lipstick198K/yr
- red lipstick long lasting26K/yr
- bright red lipstick9K/yr
- lipstick red6K/yr
- red lipstick matte7K/yr
- red matte lipstick7K/yr
- red lip6K/yr
- matte red lipstick6K/yr
- red lip stick4K/yr
What reviews say buyers love and hate about Red Lipstick
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Beautiful colour”
“Affordable”
“drys down so so lovely can not recommend enough”
“Long lasting”
“Revlon Red lipstick 💄 Revlon is always a good product”
What buyers complain about
80% of reviews“NOT BRIGHT RED”
“Dreadful sticky stuff that has no flow”
“Cheap”
“isn't smudge proof”
“not long lasting”
Red Lipstick return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
79%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Red Lipstick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
