Red Lipstick

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months

270K

Growth, 90 days vs prior 90

-8.0%

Conversion, latest week

11.5%

Market size, estimated

£126Ka year

Peak month

October3.6× the quietest month

Top search term

red lipstick198K searches a year

Listings sell for £4.09 on average, from £2.59 to £7.79. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £4.09 that is £2K to £3K a year per listing.

Average price

£4.09under the $15 to $100 sweet spot

Price range

£2.59–£7.79

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

£2K–£3K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

44% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #98 within Make-up. It carries 6,094 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

96%

Out of stock, average day

2.1%

Average rank

#98in Make-up

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,094per listing

Listings tracked

25

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months