red lipstick
Skip itPrices mostly outside the sweet spot ($2.59–$7.79) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay£126K£126K/yr · 270K searches
Review moat
Bad6,094.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Avg price
Bad£4.09avg listing price — sweet spot $15–$100
Price range
Bad£2.59–£7.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, red lipstick is a £126K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
red lipstick market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £102K–£123K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 44%
- Out of stock
- 2.1%
- Avg brand age
- 51 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
206
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
60%
Top 20: 95%
Open market
11%
- Rimmel63%
- Revlon8%
- L'Oreal Paris7%
- Maybelline6%
- Generic3%
- e.l.f.3%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top red lipstick search terms
- red lipstick198K/yr
- red lipstick long lasting26K/yr
- bright red lipstick9K/yr
- lipstick red6K/yr
- red lipstick matte7K/yr
- red matte lipstick7K/yr
- red lip6K/yr
- matte red lipstick6K/yr
- red lip stick4K/yr
Top red lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rimmel London Rg Lipstick Lasting Finixtrm 520 2.2 ml
Rimmel£2.704.3★248 rev
Rimmel Lasting Finish Lipstick 001 River-Ting Red Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
Rimmel£4.094.5★29,141 rev
Rimmel Lasting Finish Lipstick 170 Alarm Creamy Satin Finish Long Lasting 8 HR Wear Comfortable Formula Rich Pigment
Rimmel£3.944.5★29,141 rev
Rimmel London Lasting Mega Matte Liquid Lipstick Long-Lasting Hydrating Vegan Formula - 500 - Fire Starter 7.4ml
Rimmel£3.684.0★389 rev
Rimmel London Lasting Finish Extreme Lipstick - 610 Lit For Women 0.08 oz Lipstick
Rimmel£2.594.3★197 rev
Newest
by launch date
2-in-1 Double-Ended Matte Lip Liner Lipstick & Lip Gloss Duo Long-Lasting High-Pigment Smooth Lip Colour for Defined & Glossy Looks (# 07)
HQDA£4.9869 rev
Premium Red Lipstick Lip Liner and Lipstick Set - 2-in-1 Matte Lip Kit for Women with Long Lasting Waterproof and Smudge-Proof Formula Perfect for Date Night & Parties
Beauylook£3.4714 rev
Christmas Vampire Makeup Set - Long-Lasting Matte Red Lipstick & Stick Foundation Duo Waterproof Neon Face Paint for Cosplay Stage Performance Festival Looks No Stain Creamy Texture (Red)
Generic£3.5813 rev
MUA Makeup Academy Creamy Matte Lipstick Agenda (Red) Highly Pigmented - Vegan & Cruelty Free (Pack of 1)
MUA£2.84182 rev
Red Lipstick For Women
Generic£3.14126 rev
Trending
90-day click momentumRimmel London Lasting Finish Extreme Lipstick - 610 Lit For Women 0.08 oz Lipstick
Rimmel£2.594.3★
2-in-1 Double-Ended Matte Lip Liner Lipstick & Lip Gloss Duo Long-Lasting High-Pigment Smooth Lip Colour for Defined & Glossy Looks (# 07)
HQDA£4.983.7★
Maybelline Colour Sensational Lipstick - Neon Red (Number 916)
Maybelline£2.904.4★
Rimmel London Rg Lipstick Lasting Finixtrm 520 2.2 ml
Rimmel£2.704.3★
LOreal Paris Brilliant Signature High Shine Colour Bright Red Lip Ink 309 Be Impertinent
L'Oreal Paris£2.783.6★
What buyers say about red lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colour”
“Affordable”
“drys down so so lovely can not recommend enough”
“Long lasting”
“Revlon Red lipstick 💄 Revlon is always a good product”
“Lovely and smooth”
“True to picture”
“Easy application and nice rich red colour”
“The coverage is easy as youd expect”
“Perfect size”
What buyers complain about
“NOT BRIGHT RED”
“Dreadful sticky stuff that has no flow”
“Cheap”
“isn't smudge proof”
“not long lasting”
“no good to be used”
“Not moisturizing...disappointing”
“Waste of money”
“smudges, goes into lines, doesn't last long or stay on, only got value for money due to it being so cheap”
“When I did finally get some product it was thick and clumpy”
Top return reasons
Common questions
- Is red lipstick profitable to sell on Amazon United Kingdom?
- The niche generates £126K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the red lipstick niche?
- 13 brands and 206 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in red lipstick?
- Top complaints mined from reviews: Color, Adhesion/Stickiness, Quality-Overall. The return rate is 0.4%.
- When does demand for red lipstick peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the red lipstick niche?
- Listings span £2.59–£7.79; the average listing price is £4.09 (sweet spot $15–$100). The average incumbent carries 6,094 reviews — the moat a new listing must climb.