How competitive is the Red Jeans Women Perfume niche on Amazon United Kingdom?

3 brands and 121 sellers compete in Red Jeans Women Perfume on Amazon United Kingdom. The top 5 Red Jeans Women Perfume products take 56% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Red Jeans Women Perfume?

Red Jeans Women Perfume buyers on Amazon United Kingdom complain most about Smell, Durability, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Red Jeans Women Perfume niche?

Red Jeans Women Perfume sells for £41.16 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £12.79–£87.28. The average incumbent carries 2,048 reviews — the moat a new listing must climb.

Red Jeans Women Perfume

brand-locked demand (top 5 brands take 100% of clicks) — Red Jeans Women Perfume doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

This niche Category average · 2,481 niches

Is Red Jeans Women Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Red Jeans Women Perfume is a £263K/yr Amazon United Kingdom market (229K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Red Jeans Women Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.6% over the last 90 days and 2.8% of searches end in a purchase.

£263K

revenue / yr

Units sold / yr8K

Search volume / yr-11.6%229K

Conversion rate2.8%

Avg price£41.16

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 121

Top-5 product click share56%

Open market0%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Top Red Jeans Women Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Versace Eau De Parfum For Women 100ml (Pack Of 1)

Price: £26.17
Rating: 4.6/5
Reviews: 416
Age: 10y ago

Versace Crystal Noir for Women Eau de Toilette Spray 3 Ounce

Price: £57.82
Rating: 4.7/5
Reviews: 1,197
Age: 12y ago

Versace Red Jeans Eau de Toilette 75ml

Price: £12.81
Rating: 4.7/5
Reviews: 652
Age: 7y ago

Versace Womens Miniature Collection Set 4 x 5ml

Price: £22.39
Rating: 4.7/5
Reviews: 85
Age: 10mo ago

Bright Crystal 50 Ml.

Price: £38.03
Rating: 4.6/5
Reviews: 134
Age: 10y ago

Newest

by launch date

Versace Crystal Emerald Eau de Parfum 90ml

Price: £87.28
Rating: 4.4/5
Reviews: 31
Age: 8mo ago

Versace Crystal Emerald Eau de Parfum 30ml

Price: £52.30
Rating: 4.5/5
Reviews: 31
Age: 8mo ago

Versace Womens Miniature Collection Set 4 x 5ml

Price: £22.39
Rating: 4.7/5
Reviews: 85
Age: 10mo ago

Versace Miniature Set Womens 1 Piece

Price: £30.48
Rating: 4.6/5
Reviews: 536
Age: 2y ago

VERSACE Dylan Purple EAU DE Parfum Spray - 100ML

Price: £56.95
Rating: 4.6/5
Reviews: 2,582
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

121

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

Versace98%
Enzo1%
GEORGIO PEVIANI1%
Open — no brand owns it (0%)

Red Jeans Women Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume229KCVR2.8%Products21Brands3Top 5 Brands100%OOS Rate1.6%Rating4.6★Reviews2,048Avg BSR#490

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Top Red Jeans Women Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

versace perfume women166K/yr -12.7%1.9% conv.
versace perfume21K/yr -8.2%0.6% conv.
red jeans9K/yr -7.3%1.0% conv.
versace red jeans perfume women8K/yr -28.1%11.6% conv.
versace women4K/yr +7.5%1.6% conv.
versace red jeans5K/yr -17.1%9.7% conv.
perfume for women versace4K/yr -9.1%2.5% conv.
perfume versace3K/yr -12.9%1.7% conv.
versace woman perfume3K/yr +44.9%3.4% conv.
versace woman2K/yr +3.4%7.2% conv.

What reviews say buyers love and hate about Red Jeans Women Perfume

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Smell61%

“the fragrance is amazing”

Quality-Overall11%

“Performance”

Value For Money10%

“Good Price”

Gifting Purpose5%

“Perfect little gift for someone special”

Advertised Vs Actual Product4%

“As expected”

What buyers complain about

87% of reviews

Smell56%

“Strange smell”

Durability12%

“It doesnt even last 30min”

Advertised Vs Actual Product7%

“Its not as advertised”

Size-Overall7%

“Extremely small”

Strength6%

“weak”

Red Jeans Women Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

56%

2Advertised Vs Actual Product

11%

3Value For Money

4Size-Overall

5Strength

Common Red Jeans Women Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Red Jeans Women Perfume 45/100 on Amazon United Kingdom — Skip it. The niche generates £263K/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -11.6% over the last 90 days.