Is red hair spray colour for kids profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -74.9%. Flapen's verdict: Skip it (43/100).

How competitive is the red hair spray colour for kids niche?

12 brands and 40 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in red hair spray colour for kids?

Top complaints mined from reviews: Color, Residue, Moist/Dry. The return rate is 0.4%.

When does demand for red hair spray colour for kids peak?

Demand peaks in Mar–Oct–Nov; the busiest month runs 27.3× the quietest.

What does it cost to enter the red hair spray colour for kids niche?

Listings span £4.37–£8.58; the average listing price is £6.06 (sweet spot $15–$100). The average incumbent carries 434 reviews — the moat a new listing must climb.

red hair spray colour for kids

Skip it

Soft demand (-74.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Review moat

Great433.86

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad£68K

£68K/yr · 98K searches

Avg price

Bad£6.06

avg listing price — sweet spot $15–$100

Growth

Bad-74.9%

90-day search growth — must beat 0% to launch

Price range

Bad£4.37–£8.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, red hair spray colour for kids is a £68K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

red hair spray colour for kids market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £61K–£76K; units × avg price
Conversion rate: 11.4%
Avg BSR: #184
Page quality: 0%
Prime: 86%
Sponsored: 79%
Out of stock: 17.9%
Avg brand age: 42 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

15%

Party Success42%
GLOW RIOT28%
Unique4%
Bowasin4%
Party Buz WE VALUE YOUR TRUST4%
Amzsudy4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -74.9% search growth over the last 90 days.

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 27.3×

Open Trend

Top red hair spray colour for kids search terms

red hair spray colour for kids51K/yr -81.3%13.0% conv.
red hair spray34K/yr -62.6%8.1% conv.
red hair spray colour6K/yr -46.9%5.3% conv.
red hairspray4K/yr -53.2%9.4% conv.
red hairspray for kids wash out4K/yr -73.7%13.7% conv.

All search terms

Top red hair spray colour for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Glow Riot Temporary Colour HairSpray Spray On Wash Out Formula Made in the UK Certified Cruelty Free Skin Hair Clothing and Child Safe (Red)

GLOW RIOT£5.683.8★22 rev

Party Success Temporary Hair Colour Spray Wash Out Spray 125ml (Red)

Party Success£4.654.2★1,454 rev

Party Success Temporary Colour Hair Spray (Red)

Party Success£4.654.3★443 rev

Neon Red Temporary Hair Spray (4.5 fl. oz) 1 Count - Easy-to-Use Colorful Hair Styling for Festivals Parties and Events

Unique£4.374.3★421 rev

Party Success Temporary Hair Colour Spray Wash Out Spray 125ml (Fluorescent Red).

Party Success£5.944.2★1,454 rev

Newest

by launch date

Glow Riot Temporary Colour HairSpray Spray On Wash Out Formula Made in the UK Certified Cruelty Free Skin Hair Clothing and Child Safe (Red)

GLOW RIOT£5.6822 rev

3mo ago

Red Temporary Hair Color Spray for Adults Kids Instant Colored Hair Dye Alternative Washable Disposable Gentle Formula Non-Sticky Party Cosplay Christmas Hallowen 150ml

Coukula£7.9936 rev

4mo ago

Hair Color Wax Red Hair Spray Colour for Kids Wash In Wash Out Hair Colour Temporary Red Hair Dye for Men Women Instant Hairstyle Kids Hair Gel for Party Cosplay DIY Halloween

Bowasin£5.901 rev

4mo ago

Red Temporary Hair Color Spray for Boys Girls Silver Instant Colored Hair Dye Alternative for Men Women Quick Styling for Party Christmas Halloween Disposable Washable 150ml

Amzsudy£8.58288 rev

6mo ago

Temporary Hair Color Spray Red Temporary Hair Dye for Boys and Girls Red Instant Styling Hair Spray Vibrant Washable Hair Wax for Halloween Christmas Fancy Dress Cosplay - Easy To Colour

KAYZON£6.6423 rev

10mo ago

What buyers say about red hair spray colour for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Color41%

“The colour came out great”

Quality-Overall16%

“Overall the quality wasnt bad at all”

Suitability Colored Hair13%

“Excellent for any colour hair”

Advertised Vs Actual Product6%

“better than expected”

Ease Of Application6%

“easy to apply & comes out easy too”

Coverage4%

“Great coverage”

Ease Of Use4%

“Easy to use”

Durability3%

“they lasted for 4–5 uses”

What buyers complain about

Color45%

“no confidence in it, due to the way it looks, and nothing like the listing photos. I also have this same make/product in white and black colours, and this red does not look like those”

Residue12%

“The residue that was left in the tin looked terrible”

Moist/Dry5%

“The outer package received was sealed and dry”

Ease Of Use5%

“This could not be used”

Absorbency5%

“the colour absorption is also weaker”

Top return reasons

Color38%

Functionality-Overall10%

Suitability Colored Hair8%

Value For Money7%

Leak-Proof6%

Brightness/Shine/Glow5%

Defective Material/Parts4%

Dilute/Watery4%

Ingredients-Overall2%

Product Condition2%

Common questions

Is red hair spray colour for kids profitable to sell on Amazon United Kingdom?: The niche generates £68K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -74.9%. Flapen's verdict: Skip it (43/100).
How competitive is the red hair spray colour for kids niche?: 12 brands and 40 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in red hair spray colour for kids?: Top complaints mined from reviews: Color, Residue, Moist/Dry. The return rate is 0.4%.
When does demand for red hair spray colour for kids peak?: Demand peaks in Mar–Oct–Nov; the busiest month runs 27.3× the quietest.
What does it cost to enter the red hair spray colour for kids niche?: Listings span £4.37–£8.58; the average listing price is £6.06 (sweet spot $15–$100). The average incumbent carries 434 reviews — the moat a new listing must climb.