Red Hair Spray Colour for Kids
FailDemand is soft, at -74.9% this quarter, so Red Hair Spray Colour for Kids is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £68K/yr98K searches / yr
- 90-day growth
- -74.9%search demand this quarter
- Competition
- 74%top-5 click share · 12 brands · 40 sellers
Flapen Score
Red Hair Spray Colour for Kids against its category
The dotted line is the Beauty average. Past it, Red Hair Spray Colour for Kids is stronger. Inside it, weaker.
Market
The Red Hair Spray Colour for Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Hair Spray Colour for Kids 98K times last year and spent an estimated £68K. The top 5 brands take 81% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -74.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -74.9%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £68Ka year
- Peak month
- March27.3× the quietest month
- Top search term
- red hair spray colour for kids51K searches a year
02 · Price
A sale here is worth £6.06.
Listings sell for £6.06 on average, from £4.37 to £8.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.06 that is £2K to £3K a year per listing.
- Average price
- £6.06under the $15 to $100 sweet spot
- Price range
- £4.37–£8.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #184 within Hair Colour. It carries 434 reviews at 3.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 86%
- Out of stock, average day
- 17.9%
- Average rank
- #184in Hair Colour
- Average rating
- 3.76 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 434per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Red Hair Spray Colour for Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
40
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
15%
- Brand 142%
- Brand 228%
- Brand 34%
- Brand 44%
- Brand 54%
- Brand 64%
- Open — no brand owns it (6 brands, 15%)
Demand
Red Hair Spray Colour for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 27.3×
Search terms
Top Red Hair Spray Colour for Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red hair spray colour for kids51K/yr
- red hair spray34K/yr
- red hair spray colour6K/yr
- red hairspray4K/yr
- red hairspray for kids wash out4K/yr
Reviews and returns
What reviews say buyers love and hate about Red Hair Spray Colour for Kids
We read the reviews and the return reasons for every product selling here.
“no confidence in it, due to the way it looks, and nothing like the listing photos. I also have this same make/product in white and black colours, and this red does not look like those”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Hair Spray Colour for Kids questions
Answered from the same tracked data.









