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Red Hair Dye Semi Permanent

brand-locked demand (top 5 brands take 100% of clicks) — Red Hair Dye Semi Permanent doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

Market size 29Growth 39Conversion 46Competition 44Returns 99Price range 18Avg price 20Brand share 0Review moat 66Quality gap 85
This niche Category average · 2,481 niches

Is Red Hair Dye Semi Permanent profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Red Hair Dye Semi Permanent is a £131K/yr Amazon United Kingdom market (509K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Red Hair Dye Semi Permanent: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.5% over the last 90 days and 3.6% of searches end in a purchase.

£131K

revenue / yr

Units sold / yr25K
Search volume / yr+11.5%509K
Conversion rate3.6%
Avg price£7.07

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 50
Top-5 product click share59%
Open market0%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement91%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews863

Top Red Hair Dye Semi Permanent products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£13K£26K£39K£53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

0%

  • Crazy Color90%
  • L'OREAL TECHNIQUE8%
  • Knight & Wilson2%

Red Hair Dye Semi Permanent demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume509KCVR3.6%Products22Brands3Top 5 Brands100%OOS Rate7.3%Rating4.2★Reviews863Avg BSR#36
18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Red Hair Dye Semi Permanent search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • crazy color hair dye228K/yr
  • crazy colour106K/yr
  • loreal hicolor25K/yr
  • crazy colour hair dye15K/yr
  • colour freedom hair dye18K/yr
  • magenta hair dye16K/yr
  • crazy color13K/yr
  • hicolor14K/yr
  • knight and wilson hair dye13K/yr
  • loreal technique12K/yr

What reviews say buyers love and hate about Red Hair Dye Semi Permanent

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Color54%

came out a nice shade

Quality-Overall7%

Great product

Smell5%

Nice smelling conditioner

Value For Money4%

affordable too

Ease Of Application4%

Ease of application

What buyers complain about

78% of reviews
Color26%

Colour too dark

Functionality-Overall15%

Did absolutely nothing

Suitability Colored Hair11%

Does not make a tiny difference to hair colour no change at all

Value For Money9%

Waste of time n money

Quality-Overall5%

Cheap and not worth it

Red Hair Dye Semi Permanent return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
44%
2Value For Money
11%
3Size-Overall
11%
4Functionality-Overall
6%
5Leak-Proof
6%

Common Red Hair Dye Semi Permanent questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Red Hair Dye Semi Permanent 45/100 on Amazon United Kingdom — Skip it. The niche generates £131K/yr across 22 tracked products. Search demand moved +11.5% over the last 90 days.
Search demand for Red Hair Dye Semi Permanent on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.