red hair dye semi permanent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good863.23avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Market size
Okay£131K£131K/yr · 509K searches
Avg price
Bad£7.07avg listing price — sweet spot $15–$100
Price range
Bad£4.48–£17.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, red hair dye semi permanent is a £131K/yr Amazon United Kingdom market (509K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
red hair dye semi permanent market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £141K–£177K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 7.3%
- Avg brand age
- 64 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
0%
- Crazy Color90%
- L'OREAL TECHNIQUE8%
- Knight & Wilson2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top red hair dye semi permanent search terms
- crazy color hair dye228K/yr
- crazy colour106K/yr
- loreal hicolor25K/yr
- crazy colour hair dye15K/yr
- colour freedom hair dye18K/yr
- magenta hair dye16K/yr
- crazy color13K/yr
- hicolor14K/yr
- knight and wilson hair dye13K/yr
- loreal technique12K/yr
Top red hair dye semi permanent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crazy Color Vibrant Cyclamen Semi-Permanent Hair Dye. Highly Pigmented Cerise Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£5.234.5★202 rev
Crazy Color Vibrant Vermillion Red Semi-Permanent Hair Dye. Highly Pigmented Scarlet Red Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£4.784.5★385 rev
Crazy Color Vibrant Candy Floss Semi-Permanent Hair Dye. Highly Pigmented Pastel Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£4.513.4★276 rev
LOréal Excel Hicolor HiLights Magenta
L'OREAL TECHNIQUE£7.694.5★4,197 rev
Crazy Color Vibrant Pinkissimo Semi-Permanent Hair Dye. Highly Pigmented Magenta Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£7.304.4★90 rev
Newest
by launch date
Crazy Color Vibrant Burgundy Semi-Permanent Hair Dye. Highly Pigmented Purple Wine Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£5.42115 rev
Crazy Color Vibrant Bordeaux Semi-Permanent Hair Dye. Highly Pigmented Plum Wine Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£5.2792 rev
Crazy Color Vibrant Blue Jade Semi-Permanent Hair Dye. Highly Pigmented Teal Aquamarine Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£7.0067 rev
Crazy Color Metallic Marshmallow Semi-Permanent Hair Dye. Highly Pigmented Dusty Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£5.55268 rev
Crazy Color Vibrant Violette Semi-Permanent Hair Dye. Highly Pigmented Deep Purple Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£5.239 rev
Trending
90-day click momentum
Crazy Color Vibrant Hot Purple Semi-Permanent Hair Dye. Highly Pigmented Royal Purple Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£6.584.3★
Crazy Color Vibrant Blue Jade Semi-Permanent Hair Dye. Highly Pigmented Teal Aquamarine Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£7.004.4★
Crazy Color Vibrant Sky Blue Semi-Permanent Hair Dye. Highly Pigmented Cobalt Blue Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£6.473.5★
Crazy Color Vibrant Cyclamen Semi-Permanent Hair Dye. Highly Pigmented Cerise Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£5.234.5★
Crazy Color Vibrant Fire Semi-Permanent Hair Dye. Highly Pigmented Pillarbox Red Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£5.254.4★
What buyers say about red hair dye semi permanent
What buyers praise and complain about, mined from review topics.What buyers love
“came out a nice shade”
“Great product”
“Nice smelling conditioner”
“affordable too”
“Ease of application”
“Easy to use”
“Overall, this is a fantastic semi-permanent hair dye for anyone looking for a bright, eye-catching red color with great shine and coverage”
“Does the job”
“The colour is beautiful I my hair feels amazing definitely buying it again”
“its brighter in person to”
What buyers complain about
“Colour too dark”
“Did absolutely nothing”
“Does not make a tiny difference to hair colour no change at all”
“Waste of time n money”
“Cheap and not worth it”
“made a mess of my hair”
“bottle came open and leaking”
“Didn't cover well”
“Not as bright as it should have been, disappointed”
“Waste of time and money”
Top return reasons
Common questions
- Is red hair dye semi permanent profitable to sell on Amazon United Kingdom?
- The niche generates £131K/yr across 22 tracked products. 90-day search growth is +11.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the red hair dye semi permanent niche?
- 3 brands and 50 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in red hair dye semi permanent?
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.1%.
- When does demand for red hair dye semi permanent peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the red hair dye semi permanent niche?
- Listings span £4.48–£17.37; the average listing price is £7.07 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.