Red Hair Dye Semi Permanent
FailThe top 5 brands take 100% of clicks, so Red Hair Dye Semi Permanent is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £131K/yr509K searches / yr
- 90-day growth
- +11.5%search demand this quarter
- Competition
- 59%top-5 click share · 3 brands · 50 sellers
Flapen Score
Red Hair Dye Semi Permanent against its category
The dotted line is the Beauty average. Past it, Red Hair Dye Semi Permanent is stronger. Inside it, weaker.
Market
The Red Hair Dye Semi Permanent market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Hair Dye Semi Permanent 509K times last year and spent an estimated £131K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 509K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.
- Searches, last 12 months
- 509K
- Growth, 90 days vs prior 90
- +11.5%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £131Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- crazy color hair dye228K searches a year
02 · Price
A sale here is worth £7.07.
Listings sell for £7.07 on average, from £4.48 to £17.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.07 that is £4K to £5K a year per listing.
- Average price
- £7.07under the $15 to $100 sweet spot
- Price range
- £4.48–£17.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #36 within Hair Colour. It carries 863 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 7.3%
- Average rank
- #36in Hair Colour
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 863per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Red Hair Dye Semi Permanent products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
0%
- Brand 190%
- Brand 28%
- Brand 32%
Demand
Red Hair Dye Semi Permanent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Red Hair Dye Semi Permanent search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crazy color hair dye228K/yr
- crazy colour106K/yr
- loreal hicolor25K/yr
- crazy colour hair dye15K/yr
- colour freedom hair dye18K/yr
- magenta hair dye16K/yr
- crazy color13K/yr
- hicolor14K/yr
- knight and wilson hair dye13K/yr
- loreal technique12K/yr
Reviews and returns
What reviews say buyers love and hate about Red Hair Dye Semi Permanent
We read the reviews and the return reasons for every product selling here.
“Colour too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Hair Dye Semi Permanent questions
Answered from the same tracked data.