red hair dye
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($4.16–$16.21) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good£290K£290K/yr · 823K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad4,920.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.59avg listing price — sweet spot $15–$100
Price range
Bad£4.16–£16.21cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, red hair dye is a £290K/yr Amazon United Kingdom market (823K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
red hair dye market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £304K–£380K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 93%
- Out of stock
- 1.8%
- Avg brand age
- 73 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
121
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
17%
- LIVE31%
- NUTRISSE15%
- Crazy Color14%
- Manic Panic10%
- Garnier9%
- Schwarzkopf5%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top red hair dye search terms
- red hair dye387K/yr
- red hair dye permanent136K/yr
- hair dye red36K/yr
- bright red hair dye permanent21K/yr
- bright red hair dye23K/yr
- red hair dye semi permanent22K/yr
- semi permanent hair dye red25K/yr
- permanent red hair dye20K/yr
- crazy colour red20K/yr
- red permanent hair dye16K/yr
Top red hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwarzkopf LIVE Colour Moment 092 Pillar Box Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes
LIVE£5.613.8★253 rev
Schwarzkopf LIVE Intense Colour 035 Real Red Long-lasting Permanent Red Hair Dye With Extra Colour Refresh Gloss
LIVE£5.584.4★854 rev
Crazy Color Vibrant Vermillion Red Semi-Permanent Hair Dye. Highly Pigmented Scarlet Red Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£4.784.5★385 rev
Garnier Nutrisse Ultra Color Permanent Hair Dye Intense Colour For All Hair Types 6.60 Fiery Red
NUTRISSE£5.594.5★1,901 rev
Garnier Nutrisse Ultra Color Permanent Hair Dye Intense Colour For All Hair Types 5.62 Vibrant Red
NUTRISSE£5.574.5★2,366 rev
Newest
by launch dateSchwarzkopf LIVE Colour Moment 092 Pillar Box Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes
LIVE£5.61253 rev
Schwarzkopf LIVE Intense Colour 035 Real Red Long-lasting Permanent Red Hair Dye With Extra Colour Refresh Gloss
LIVE£5.58854 rev
Schwarzkopf Oleo Intense Permanent Oil Colouration 5-92 Bright Red Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils
Schwarzkopf£5.9331 rev
Schwarzkopf LIVE Intense Colour L75 Deep Red Long-lasting Permanent Red Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
LIVE£5.67854 rev
Schwarzkopf LIVE Colour Moment 026 Dark Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes
LIVE£5.57253 rev
Trending
90-day click momentumSchwarzkopf LIVE Colour Moment 026 Dark Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes
LIVE£5.573.8★
Schwarzkopf Oleo Intense Permanent Oil Colouration 5-92 Bright Red Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils
Schwarzkopf£5.934.4★
Schwarzkopf LIVE Intense Colour L68 Volcanic Blaze Long-lasting Permanent Red Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
LIVE£5.504.4★
Manic Panic High Voltage Classic Cream Formula Colour Hair Dye 118ml (Pillarbox Red)
Manic Panic£11.044.5★
Schwarzkopf LIVE Intense Colour 035 Real Red Long-lasting Permanent Red Hair Dye With Extra Colour Refresh Gloss
LIVE£5.584.4★
What buyers say about red hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“vibrant colour”
“Great colour the best hair dye out”
“Excellent product”
“lasts well”
“Great value for money”
“application is easy”
“The conditioner that comes with it last a while and leaves my her silky soft and smells divine”
“Easy to use”
“Hair is softer and more manageable”
“Does what is supposed to do”
What buyers complain about
“Not red”
“My hair didn't turn the colour advertised”
“Didnt work for me”
“Cheap and not worth it”
“Didn't find this stuff very good come out very easy did not find it very good for my hair very messy stuff”
“Cheap and not worth it”
“Stains everything”
“My hair had faded after 2 weeks of having it dyed at the hairdressers. probably not helped by how much I wash it”
“Messy leaking bottles in box”
“It was difficult to apply”
Top return reasons
Common questions
- Is red hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £290K/yr across 27 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the red hair dye niche?
- 15 brands and 121 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in red hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- When does demand for red hair dye peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the red hair dye niche?
- Listings span £4.16–£16.21; the average listing price is £7.59 (sweet spot $15–$100). The average incumbent carries 4,920 reviews — the moat a new listing must climb.