Red Hair Dye

Shoppers searched for this 823K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £290K a year.

Searches, last 12 months

823K

Growth, 90 days vs prior 90

-5.2%

Conversion, latest week

4.7%

Market size, estimated

£290Ka year

Peak month

December1.5× the quietest month

Top search term

red hair dye387K searches a year

Listings sell for £7.59 on average, from £4.16 to £16.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £7.59 that is £8K to £9K a year per listing.

Average price

£7.59under the $15 to $100 sweet spot

Price range

£4.16–£16.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

£8K–£9K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #42 within Hair Colour. It carries 4,920 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

96%

Out of stock, average day

1.8%

Average rank

#42in Hair Colour

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,920per listing

Listings tracked

27

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

73 months