Red Hair Dye
Red Hair Dye shows low returns (0.1%), but prices mostly outside the sweet spot ($4.16–$16.21) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Red Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Red Hair Dye is a £290K/yr Amazon United Kingdom market (823K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 50/100.
Red Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -5.2% over the last 90 days and 4.7% of searches end in a purchase.
£290K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 27 products
Top Red Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Schwarzkopf LIVE Colour Moment 092 Pillar Box Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes
- Price
- £5.61
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 035 Real Red Long-lasting Permanent Red Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Crazy Color Vibrant Vermillion Red Semi-Permanent Hair Dye. Highly Pigmented Scarlet Red Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 385
- Age
- 2y ago
Garnier Nutrisse Ultra Color Permanent Hair Dye Intense Colour For All Hair Types 6.60 Fiery Red
- Price
- £5.59
- Rating
- 4.5/5
- Reviews
- 1,901
- Age
- 14y ago
Garnier Nutrisse Ultra Color Permanent Hair Dye Intense Colour For All Hair Types 5.62 Vibrant Red
- Price
- £5.57
- Rating
- 4.5/5
- Reviews
- 2,366
- Age
- 15y ago
Trending
90-day click momentum
Schwarzkopf LIVE Colour Moment 026 Dark Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes
- Price
- £5.57
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Schwarzkopf Oleo Intense Permanent Oil Colouration 5-92 Bright Red Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils
- Price
- £5.93
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour L68 Volcanic Blaze Long-lasting Permanent Red Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
- Price
- £5.50
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Manic Panic High Voltage Classic Cream Formula Colour Hair Dye 118ml (Pillarbox Red)
- Price
- £11.04
- Rating
- 4.5/5
- Reviews
- 911
- Age
- 12y ago
Schwarzkopf LIVE Intense Colour 035 Real Red Long-lasting Permanent Red Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Newest
by launch dateSchwarzkopf LIVE Colour Moment 092 Pillar Box Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes
- Price
- £5.61
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 035 Real Red Long-lasting Permanent Red Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf Oleo Intense Permanent Oil Colouration 5-92 Bright Red Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils
- Price
- £5.93
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour L75 Deep Red Long-lasting Permanent Red Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
- Price
- £5.67
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Colour Moment 026 Dark Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes
- Price
- £5.57
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
121
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
17%
- LIVE31%
- NUTRISSE15%
- Crazy Color14%
- Manic Panic10%
- Garnier9%
- Schwarzkopf5%
- Open — no brand owns it (9 brands, 17%)
Red Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Red Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- red hair dye387K/yr
- red hair dye permanent136K/yr
- hair dye red36K/yr
- bright red hair dye permanent21K/yr
- bright red hair dye23K/yr
- red hair dye semi permanent22K/yr
- semi permanent hair dye red25K/yr
- permanent red hair dye20K/yr
- crazy colour red20K/yr
- red permanent hair dye16K/yr
What reviews say buyers love and hate about Red Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“vibrant colour”
“Great colour the best hair dye out”
“Excellent product”
“lasts well”
“Great value for money”
What buyers complain about
65% of reviews“Not red”
“My hair didn't turn the colour advertised”
“Didnt work for me”
“Cheap and not worth it”
“Didn't find this stuff very good come out very easy did not find it very good for my hair very messy stuff”
Red Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Red Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
