Red Eyeshadow
MaybeAn estimated 0.3% of orders come back. But prices span $2.73–$13.65, mostly outside the sweet spot, so Red Eyeshadow is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £24K/yr47K searches / yr
- 90-day growth
- +26.0%search demand this quarter
- Competition
- 51%top-5 click share · 16 brands · 25 sellers
Flapen Score
Red Eyeshadow against its category
The dotted line is the Beauty average. Past it, Red Eyeshadow is stronger. Inside it, weaker.
Market
The Red Eyeshadow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Eyeshadow 47K times last year and spent an estimated £24K. The top 5 brands take 83% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +26.0%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £24Ka year
- Top search term
- red eyeshadow39K searches a year
02 · Price
A sale here is worth £6.49.
Listings sell for £6.49 on average, from £2.73 to £13.65. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £6.49 that is £0 to £649 a year per listing.
- Average price
- £6.49under the $15 to $100 sweet spot
- Price range
- £2.73–£13.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£649
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #496 within Make-up. It carries 1,476 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #496in Make-up
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,476per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Red Eyeshadow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Red Cake eye liner. A wet and dry use pressed powder cake eye liner.
- Price
- £3.02
- Rating
- 4.0/5
- Reviews
- 473
- Age
- 17y ago

Deep Red eye shadow. Maximum colour pressed powder eye shadow.
- Price
- £3.13
- Rating
- 3.9/5
- Reviews
- 3,463
- Age
- 14y ago

Afflano Red Eyeshadow Palettes Makeup Professional Ultra Pigmented and Blending Bright Dark Hot True Red Eye Shade 12 Color Velvet Matte Shimmer Texture Warm Fall Sunset Eye Shadow Pallet
- Price
- £8.35
- Rating
- 4.4/5
- Reviews
- 1,919
- Age
- 5y ago

Afflano Goth Makeup Black Red Eyeshadow Palettes Highly Pigmented Black Gray White Red Eye shadow Pallet With Mirror Metallic Matte Dark Smokey Eyes Makeup Palette Halloween SFX Clown Gothic Look
- Price
- £8.56
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 2y ago

Revolution Beauty Forever Flawless Eyeshadow Palette 18 Pigmented Makeup Shades of Mattes & Shimmers Vegan & Cruelty-Free Cherry Rebel Red
- Price
- £9.02
- Rating
- 4.5/5
- Reviews
- 470
- Age
- 1y ago
Trending
estimated 90-day click momentum
CAHOTO Red Matte Eyeshadow Single Palette with Mirror Cruelty-Free and Vegan Long Lasting Blendable Eyes Shadow High Pigmented Intense Color Matte Pressed Powder for Daily Cosplay Makeup
- Price
- £5.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Crimson Red Matte Single Eyeshadow Eye-Catching Pressed Powder for Special Evening Makeup Looks Versatile Cosmetics Application & Bold Eyeshadow Creations in Compact with Mirror
- Price
- £3.09
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 7mo ago

Afflano Gothic Red Makeup Eyeshadow Palette Matte White Black Red Eye shadow Ultra-Pigmented Duo Chrome Glitter Eyeshadow Intense Metallic Smokey Black red Eyeshadow Palette Halloween Goth Makeup
- Price
- £7.60
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 1y ago

Black Red Goth Smokey Eyeshadow Palette Makeup-18 Colors Gray Silver Pink Burgundy Matte Shimmer Metallic Dark Eye Shadow Pallet for Christmas Halloween Clown Vampire Joker SFX Cosplay Costume Make Up
- Price
- £7.46
- Rating
- 4.6/5
- Reviews
- 8,558
- Age
- 9mo ago

DELANCI 9 Colors Black Red Eyeshadow Palette Horrorclown Goth Makeup Silver White Shimmer Matte EyeShadow Palette Waterproof Vegan Highly Pigmented Eye Shadow for Halloween Clown Goth SFX
- Price
- £8.80
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 2y ago
Newest
by launch date
CAHOTO Red Matte Eyeshadow Single Palette with Mirror Cruelty-Free and Vegan Long Lasting Blendable Eyes Shadow High Pigmented Intense Color Matte Pressed Powder for Daily Cosplay Makeup
- Price
- £5.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Crimson Red Matte Single Eyeshadow Eye-Catching Pressed Powder for Special Evening Makeup Looks Versatile Cosmetics Application & Bold Eyeshadow Creations in Compact with Mirror
- Price
- £3.09
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 7mo ago

Black Red Goth Smokey Eyeshadow Palette Makeup-18 Colors Gray Silver Pink Burgundy Matte Shimmer Metallic Dark Eye Shadow Pallet for Christmas Halloween Clown Vampire Joker SFX Cosplay Costume Make Up
- Price
- £7.46
- Rating
- 4.6/5
- Reviews
- 8,558
- Age
- 9mo ago

SUSIKEKI Red Eyeshadow Palette with Mirror Sliver Red Black Tones Matte Shimmer 6 Colors Mini Eye Shadow Pallet Travel Size Highly Pigmented for Joker Vampire Clown Goth Halloween Christmas Makeup
- Price
- £7.37
- Rating
- 4.3/5
- Reviews
- 2,716
- Age
- 1y ago

Red Black Smoky Eyeshadow Palettes 2-colour Matte Cool Eye Make-Up Palettes Long Lasting Highly Pigmented Gothic Party Music Festival Eye Shadow Palette
- Price
- £3.70
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
25
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 93%
Open market
13%
- Afflano28%
- Stargazer27%
- DE'LANCI12%
- UCANBE9%
- Revolution Beauty London7%
- SUSIKEKI4%
- Open — no brand owns it (10 brands, 13%)
Demand
Red Eyeshadow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 3.9× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Red Eyeshadow
We read the reviews and the return reasons for every product selling here.
“Not the best as some colours aren't what they look like”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Eyeshadow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









