Red Eyeshadow
MaybeAn estimated 0.3% of orders come back. But prices span $2.73–$13.65, mostly outside the sweet spot, so Red Eyeshadow is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £24K/yr47K searches / yr
- 90-day growth
- +26.0%search demand this quarter
- Competition
- 51%top-5 click share · 16 brands · 25 sellers
Flapen Score
Red Eyeshadow against its category
The dotted line is the Beauty average. Past it, Red Eyeshadow is stronger. Inside it, weaker.
Market
The Red Eyeshadow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Eyeshadow 47K times last year and spent an estimated £24K. The top 5 brands take 83% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +26.0%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £24Ka year
- Top search term
- red eyeshadow39K searches a year
02 · Price
A sale here is worth £6.49.
Listings sell for £6.49 on average, from £2.73 to £13.65. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £6.49 that is £0 to £649 a year per listing.
- Average price
- £6.49under the $15 to $100 sweet spot
- Price range
- £2.73–£13.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£649
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #496 within Make-up. It carries 1,476 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #496in Make-up
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,476per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Red Eyeshadow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
25
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
13%
- Brand 128%
- Brand 227%
- Brand 312%
- Brand 49%
- Brand 57%
- Brand 64%
- Open — no brand owns it (10 brands, 13%)
Demand
Red Eyeshadow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 3.9× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Red Eyeshadow
We read the reviews and the return reasons for every product selling here.
“Not the best as some colours aren't what they look like”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Eyeshadow questions
Answered from the same tracked data.