How competitive is the Rasasi Hawas niche on Amazon United Kingdom?

9 brands and 268 sellers compete in Rasasi Hawas on Amazon United Kingdom. The top 5 Rasasi Hawas products take 48% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Rasasi Hawas?

Rasasi Hawas buyers on Amazon United Kingdom complain most about Smell, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Rasasi Hawas niche?

Rasasi Hawas sells for £20.80 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.67–£34.73. The average incumbent carries 4,181 reviews — the moat a new listing must climb.

Rasasi Hawas

Rasasi Hawas shows low returns (0.4%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 26% of 2,481 Beauty niches · +5 vs the category median of 47

This niche Category average · 2,481 niches

Is Rasasi Hawas profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rasasi Hawas is a £1.1M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–May–Dec. Verdict: Worth a look — 52/100.

Rasasi Hawas: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.3% over the last 90 days and 2.4% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr80K

Search volume / yr-7.3%2.3M

Conversion rate2.4%

Avg price£20.80

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers9 · 268

Top-5 product click share48%

Open market4%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 36 products

Top Rasasi Hawas products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Khamrah by Lattafa for Men - 3.4 oz EDP Spray

Price: £22.05
Rating: 4.5/5
Reviews: 36,822
Age: 3y ago

Hawas by Rasasi for Men - 3.38 oz EDP Spray

Price: £21.18
Rating: 4.4/5
Reviews: 18,471
Age: 9y ago

Hawas Ice by Rasasi for Men - 3.38 oz EDP Spray

Price: £23.54
Rating: 4.4/5
Reviews: 5,359
Age: 1y ago

Khamrah | Eau De Parfum | 100ml | Naysah

Price: £22.28
Rating: 4.7/5
Reviews: 3,647
Age: 3y ago

Khamrah Qahwa by Lattafa for Unisex - 3.4 oz EDP Spray

Price: £21.55
Rating: 4.5/5
Reviews: 10,192
Age: 2y ago

Newest

by launch date

Lattafa Khamrah Waha Unisex EDP 100ml - Fresh Yuzu Cucumber Sea Salt Accord

Price: £34.16
Rating: 4.2/5
Reviews: 147
Age: 2mo ago

Khamrah Eau de Parfum 100ml Luxurious Long-Lasting Fragrance with Warm Spicy & Sweet Notes | Premium Unisex Perfume | Elegant Gift-Ready Bottle (Khamrah Qahwa)

Price: £23.32
Rating: 4.5/5
Reviews: 5
Age: 3mo ago

Lattafa Angham Second Song Eau de Parfum 100ml Unisex Oriental Vanilla Fragrance Long-Lasting Sweet & Creamy Scent

Price: £23.06
Rating: 4.4/5
Reviews: 860
Age: 5mo ago

Khamrah Eau De Parfum 100ml Strong Long Lasting Unisex Perfume Warm Sweet Cinnamon & Vanilla Arabian Fragrance for Men & Women Oriental Luxury EDP

Price: £30.23
Rating: 5.0/5
Reviews: 7
Age: 7mo ago

Lattafa Musamam Black Intense Eau De Parfum 100ml/3.4oz Spray

Price: £31.39
Rating: 4.7/5
Reviews: 604
Age: 7mo ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

268

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

Lattafa66%
RASASI23%
David Beckham3%
Verto Collection2%
Beckham2%
Top Linen (NW) Ltd1%
Open — no brand owns it (3 brands, 2%)

Rasasi Hawas demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.3MCVR2.4%Products36Brands9Top 5 Brands96%OOS Rate0.0%Rating4.5★Reviews4,181Avg BSR#137

Peak months: Jan, Feb, May, Dec · busiest ÷ quietest = 7.6×

Top Rasasi Hawas search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lattafa perfumes585K/yr -6.0%1.2% conv.
lattafa309K/yr -13.9%0.7% conv.
arabic perfume women195K/yr -11.7%0.7% conv.
lataffa162K/yr -6.4%1.4% conv.
hawas ice94K/yr +18.2%1.4% conv.
lattafa khamrah176K/yr -17.0%4.2% conv.
lattafa perfume101K/yr -4.7%1.3% conv.
hawas73K/yr +11.5%1.9% conv.
khamrah lattafa perfumes92K/yr -8.9%4.9% conv.
rasasi hawas69K/yr +3.5%2.8% conv.

What reviews say buyers love and hate about Rasasi Hawas

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Smell68%

“Lasting fragrance”

Value For Money8%

“Amazing value”

Durability6%

“Decent longevity as well”

Quality-Overall4%

“The bottle is very good quality”

Advertised Vs Actual Product1%

“As described”

What buyers complain about

68% of reviews

Smell37%

“Bad smell”

Durability14%

“Its longevity is poor”

Value For Money6%

“Overpriced”

Quality-Overall3%

“Low quality”

Advertised Vs Actual Product2%

“It is not what its said”

Rasasi Hawas return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

10%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

55%

2Leak-Proof

3Advertised Vs Actual Product

4Quality-Overall

5Durability

Common Rasasi Hawas questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rasasi Hawas 52/100 on Amazon United Kingdom — Worth a look. The niche generates £1.1M/yr across 36 tracked products. 7 of 10 products launched in the last 360 days are still selling. Search demand moved -7.3% over the last 90 days.