Rasasi Hawas

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-7.3%

Conversion, latest week

2.4%

Market size, estimated

£1.1Ma year

Peak month

December7.6× the quietest month

Top search term

lattafa perfumes585K searches a year

Listings sell for £20.80 on average, from £3.67 to £34.73. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £20.80 that is £52K to £62K a year per listing.

Average price

£20.80inside the $15 to $100 sweet spot

Price range

£3.67–£34.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

£52K–£62K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Fragrances. It carries 4,181 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

83%

Out of stock, average day

0.0%

Average rank

#137in Fragrances

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,181per listing

Listings tracked

36

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

59 months