rasasi hawas
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£20.80avg listing price — sweet spot $15–$100
Market size
Great£1.1M£1.1M/yr · 2.3M searches
Price range
Good£3.67–£34.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,180.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rasasi hawas is a £1.1M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–May–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
rasasi hawas market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- £1.2M–£1.7M
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 47%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
268
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
48%
Top 20: 87%
Open market
2%
- Lattafa66%
- RASASI23%
- David Beckham3%
- Verto Collection2%
- Beckham2%
- Top Linen (NW) Ltd1%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.Peak months: Jan, Feb, May, Dec · busiest ÷ quietest = 7.6×
Top rasasi hawas search terms
- lattafa perfumes585K/yr
- lattafa309K/yr
- arabic perfume women195K/yr
- lataffa162K/yr
- hawas ice94K/yr
- lattafa khamrah176K/yr
- lattafa perfume101K/yr
- hawas73K/yr
- khamrah lattafa perfumes92K/yr
- rasasi hawas69K/yr
Top rasasi hawas products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Khamrah by Lattafa for Men - 3.4 oz EDP Spray
Lattafa£22.054.5★36,822 rev
Hawas by Rasasi for Men - 3.38 oz EDP Spray
RASASI£21.184.4★18,471 rev
Hawas Ice by Rasasi for Men - 3.38 oz EDP Spray
RASASI£23.544.4★5,359 rev
Khamrah | Eau De Parfum | 100ml | Naysah
Lattafa£22.284.7★3,647 rev
Khamrah Qahwa by Lattafa for Unisex - 3.4 oz EDP Spray
Lattafa£21.554.5★10,192 rev
Newest
by launch date
Lattafa Khamrah Waha Unisex EDP 100ml - Fresh Yuzu Cucumber Sea Salt Accord
Lattafa£34.16147 rev
Khamrah Eau de Parfum 100ml Luxurious Long-Lasting Fragrance with Warm Spicy & Sweet Notes | Premium Unisex Perfume | Elegant Gift-Ready Bottle (Khamrah Qahwa)
Top Linen (NW) Ltd£23.325 rev
Lattafa Angham Second Song Eau de Parfum 100ml Unisex Oriental Vanilla Fragrance Long-Lasting Sweet & Creamy Scent
Lattafa£23.06860 rev
Khamrah Eau De Parfum 100ml Strong Long Lasting Unisex Perfume Warm Sweet Cinnamon & Vanilla Arabian Fragrance for Men & Women Oriental Luxury EDP
Verto Collection£30.237 rev
Lattafa Musamam Black Intense Eau De Parfum 100ml/3.4oz Spray
Lattafa£31.39604 rev
Trending
90-day click momentumLattafa Khamrah Waha Unisex EDP 100ml - Fresh Yuzu Cucumber Sea Salt Accord
Lattafa£34.164.2★
Khamrah Eau de Parfum 100ml Luxurious Long-Lasting Fragrance with Warm Spicy & Sweet Notes | Premium Unisex Perfume | Elegant Gift-Ready Bottle (Khamrah Qahwa)
Top Linen (NW) Ltd£23.324.5★
Khamrah Eau De Parfum 100ml Strong Long Lasting Unisex Perfume Warm Sweet Cinnamon & Vanilla Arabian Fragrance for Men & Women Oriental Luxury EDP
Verto Collection£30.235.0★
Lattafa Badee Al Oud Honor & Glory Eua De Parfum Niche Dubai 100ml
Lattafa£19.344.4★
Lattafa Angham Second Song Eau de Parfum 100ml Unisex Oriental Vanilla Fragrance Long-Lasting Sweet & Creamy Scent
Lattafa£23.064.4★
What buyers say about rasasi hawas
What buyers praise and complain about, mined from review topics.What buyers love
“Lasting fragrance”
“Amazing value”
“Decent longevity as well”
“The bottle is very good quality”
“As described”
“well received gift”
“The design is just beautiful”
“the size is great”
“Its like a soft”
“Summer elegance”
What buyers complain about
“Bad smell”
“Its longevity is poor”
“Overpriced”
“Low quality”
“It is not what its said”
“it can leak a little bit”
“Not strong”
“Is smelling like alcohol”
“didn't last more than 10 mins on my skin”
“Skin rash every time after using this perfume”
Top return reasons
Common questions
- Is rasasi hawas profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 36 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the rasasi hawas niche?
- 9 brands and 268 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in rasasi hawas?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- When does demand for rasasi hawas peak?
- Demand peaks in Jan–Feb–May–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the rasasi hawas niche?
- Listings span £3.67–£34.73; the average listing price is £20.80 (sweet spot $15–$100). The average incumbent carries 4,181 reviews — the moat a new listing must climb.