rare beauty blush
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£17.93avg listing price — sweet spot $15–$100
Price range
Good£4.88–£26.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,598.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£42K£42K/yr · 269K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rare beauty blush is a £42K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
rare beauty blush market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £27K–£36K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 25%
- Out of stock
- 2.1%
- Avg brand age
- 43 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
70
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Rare Beauty84%
- Duoffanny5%
- Kuisoe4%
- e.l.f.3%
- Newvenper2%
- Charlotte Tilbury2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top rare beauty blush search terms
- rare beauty166K/yr
- rare beauty blush83K/yr
- rare beauty soft pinch liquid blush4K/yr
- rare beauty liquid blush4K/yr
- rare beauty blush hope3K/yr
- blush rare beauty2K/yr
- rare beauty blush happy2K/yr
- rare beauty set2K/yr
- rare beuty942/yr
- selena gomez makeup597/yr
Top rare beauty blush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rare Beauty Soft Pinch Liquid Blush (Hope)
Rare Beauty£23.964.1★262 rev
Rare Beauty Mini Soft Pinch Liquid Blush | 3.2ml | Happy
Rare Beauty£19.334.1★262 rev
Rare Beauty Soft Pinch Liquid Blush (Grateful)
Rare Beauty£21.484.1★262 rev
Rare Beauty | Soft Pinch Dewy Liquid Blush (Truth 3.2ml Mini)
Rare Beauty£19.823.5★10 rev
Rare Beauty Soft Pinch Liquid Blush (Grace) - White - Liquid - Natural - Tube
Rare Beauty£24.414.1★262 rev
Newest
by launch date
Rare Beauty Blush Long-lasting matte blush gentle on the skin and lightweight for everyday wear(HOPE)
Kuisoe£20.735 rev
e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Cheeky Lychee
e.l.f.£5.0614,657 rev
Rare Beauty | Soft Pinch Dewy Liquid Blush (Truth 3.2ml Mini)
Rare Beauty£19.8210 rev
Rare Beauty Mini Soft Pinch Liquid Blush | 3.2ml | Happy
Rare Beauty£19.33262 rev
Liquid Contour Liquid Highlighter Liquid Blush with Face Brush Long Lasting Smooth Lightweight Smudge Proof Contour+Blush+ Highlighter
Newvenper£6.02270 rev
Trending
90-day click momentumRare Beauty Blush Long-lasting matte blush gentle on the skin and lightweight for everyday wear(HOPE)
Kuisoe£20.734.1★
Rare Beauty Soft Pinch Liquid Blush | Worth
Rare Beauty£24.044.1★
Rare Beauty Soft Pinch Liquid Blush (Hope)
Rare Beauty£23.964.1★
Rare Beauty Soft Pinch Liquid Blush (Grace) - White - Liquid - Natural - Tube
Rare Beauty£24.414.1★
Rare Beauty Mini Soft Pinch Liquid Blush | 3.2ml | Happy
Rare Beauty£19.334.1★
What buyers say about rare beauty blush
What buyers praise and complain about, mined from review topics.What buyers love
“I really like the color”
“Nice quality I brought this as a gift my sil was made up she uses this all the time it looks amazing so I might try myself packaging is nice looks good quality the spray is like a mist so doesnt drown you which is fab doesnt leave a horrible damp texture which is good does the job well effectiveness wise it lasts longer than other products good value for money”
“Does the job”
“Soft”
“No irritation, which was my initially concern”
“Great gift”
What buyers complain about
“Over priced”
“Nice item colour not the best for me”
“Smaller than expected”
“leaves my face very wet”
“No better than the cheaper makes”
Top return reasons
Common questions
- Is rare beauty blush profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the rare beauty blush niche?
- 6 brands and 70 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in rare beauty blush?
- Top complaints mined from reviews: Value For Money, Color, Size-Overall. The return rate is 0.5%.
- When does demand for rare beauty blush peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the rare beauty blush niche?
- Listings span £4.88–£26.61; the average listing price is £17.93 (sweet spot $15–$100). The average incumbent carries 1,598 reviews — the moat a new listing must climb.