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Rare Beauty Blush

Fail

The top 5 brands take 99% of clicks, so Rare Beauty Blush is a Fail.

Flapen Score
36
36 / 100
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size
£42K/yr269K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
80%top-5 click share · 6 brands · 70 sellers

Flapen Score

Rare Beauty Blush against its category

The dotted line is the Beauty average. Past it, Rare Beauty Blush is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rare Beauty Blush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rare Beauty Blush 269K times last year and spent an estimated £42K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
0.9%
Market size, estimated
£42Ka year
Peak month
December2.9× the quietest month
Top search term
rare beauty166K searches a year

02 · Price

A sale here is worth £17.93.

Listings sell for £17.93 on average, from £4.88 to £26.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.93 that is £0 to £2K a year per listing.

Average price
£17.93inside the $15 to $100 sweet spot
Price range
£4.88–£26.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #121 within Make-up. It carries 1,598 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
92%
Out of stock, average day
2.1%
Average rank
#121in Make-up
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,598per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Rare Beauty Blush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

70

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Rare Beauty Blush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Rare Beauty Blush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rare beauty166K/yr
  • rare beauty blush83K/yr
  • rare beauty soft pinch liquid blush4K/yr
  • rare beauty liquid blush4K/yr
  • rare beauty blush hope3K/yr
  • blush rare beauty2K/yr
  • rare beauty blush happy2K/yr
  • rare beauty set2K/yr
  • rare beuty942/yr
  • selena gomez makeup597/yr

Reviews and returns

What reviews say buyers love and hate about Rare Beauty Blush

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Color”
31%of negative reviews mention “Value For Money”
0.5%of orders come back
“Over priced”
A buyer, on “Value For Money”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Rare Beauty Blush questions

Answered from the same tracked data.