How competitive is the Rare Beauty Blush niche on Amazon United Kingdom?

6 brands and 70 sellers compete in Rare Beauty Blush on Amazon United Kingdom. The top 5 Rare Beauty Blush products take 80% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Rare Beauty Blush?

Rare Beauty Blush buyers on Amazon United Kingdom complain most about Value For Money, Color, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Rare Beauty Blush niche?

Rare Beauty Blush sells for £17.93 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.88–£26.61. The average incumbent carries 1,598 reviews — the moat a new listing must climb.

Rare Beauty Blush

brand-locked demand (top 5 brands take 99% of clicks) — Rare Beauty Blush doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47

This niche Category average · 2,481 niches

Is Rare Beauty Blush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rare Beauty Blush is a £42K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Rare Beauty Blush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.4% over the last 90 days and 0.9% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr2K

Search volume / yr-16.4%269K

Conversion rate0.9%

Avg price£17.93

Who owns the niche?

The top 5 brands hold 99% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 70

Top-5 product click share80%

Open market2%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 12 products

Top Rare Beauty Blush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rare Beauty Soft Pinch Liquid Blush (Hope)

Price: £23.96
Rating: 4.1/5
Reviews: 262
Age: 4y ago

Rare Beauty Mini Soft Pinch Liquid Blush | 3.2ml | Happy

Price: £19.33
Rating: 4.1/5
Reviews: 262
Age: 2y ago

Rare Beauty Soft Pinch Liquid Blush (Grateful)

Price: £21.48
Rating: 4.1/5
Reviews: 262
Age: 4y ago

Rare Beauty | Soft Pinch Dewy Liquid Blush (Truth 3.2ml Mini)

Price: £19.82
Rating: 3.5/5
Reviews: 10
Age: 1y ago

Rare Beauty Soft Pinch Liquid Blush (Grace) - White - Liquid - Natural - Tube

Price: £24.41
Rating: 4.1/5
Reviews: 262
Age: 4y ago

Newest

by launch date

Rare Beauty Blush Long-lasting matte blush gentle on the skin and lightweight for everyday wear(HOPE)

Price: £20.73
Rating: 4.1/5
Reviews: 5
Age: 6mo ago

e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Cheeky Lychee

Price: £5.06
Rating: 4.5/5
Reviews: 14,657
Age: 1y ago

Rare Beauty | Soft Pinch Dewy Liquid Blush (Truth 3.2ml Mini)

Price: £19.82
Rating: 3.5/5
Reviews: 10
Age: 1y ago

Rare Beauty Mini Soft Pinch Liquid Blush | 3.2ml | Happy

Price: £19.33
Rating: 4.1/5
Reviews: 262
Age: 2y ago

Liquid Contour Liquid Highlighter Liquid Blush with Face Brush Long Lasting Smooth Lightweight Smudge Proof Contour+Blush+ Highlighter

Price: £6.02
Rating: 4.2/5
Reviews: 270
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Rare Beauty84%
Duoffanny5%
Kuisoe4%
e.l.f.3%
Newvenper2%
Charlotte Tilbury2%
Open — no brand owns it (0%)

Rare Beauty Blush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume269KCVR0.9%Products12Brands6Top 5 Brands99%OOS Rate2.1%Rating4.0★Reviews1,598Avg BSR#121

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Top Rare Beauty Blush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rare beauty166K/yr -32.3%0.2% conv.
rare beauty blush83K/yr +11.1%0.8% conv.
rare beauty soft pinch liquid blush4K/yr +128.1%2.4% conv.
rare beauty liquid blush4K/yr -32.4%1.3% conv.
rare beauty blush hope3K/yr +25.7%2.5% conv.
blush rare beauty2K/yr -7.9%0.4% conv.
rare beauty blush happy2K/yr +20.3%3.8% conv.
rare beauty set2K/yr -32.7%0.0% conv.
rare beuty942/yr -16.8%0.0% conv.
selena gomez makeup597/yr -20.6%0.0% conv.

What reviews say buyers love and hate about Rare Beauty Blush

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Color39%

“I really like the color”

Quality-Overall17%

“Nice quality I brought this as a gift my sil was made up she uses this all the time it looks amazing so I might try myself packaging is nice looks good quality the spray is like a mist so doesnt drown you which is fab doesnt leave a horrible damp texture which is good does the job well effectiveness wise it lasts longer than other products good value for money”

Advertised Vs Actual Product17%

“Does the job”

Soft Feel11%

“Soft”

Allergies6%

“No irritation, which was my initially concern”

What buyers complain about

94% of reviews

Value For Money31%

“Over priced”

Color25%

“Nice item colour not the best for me”

Size-Overall19%

“Smaller than expected”

Moist/Dry13%

“leaves my face very wet”

Quality-Overall6%

“No better than the cheaper makes”

Rare Beauty Blush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

46%

2Advertised Vs Actual Product

15%

3Value For Money

11%

4Functionality-Overall

5Leak-Proof

Common Rare Beauty Blush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rare Beauty Blush 36/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -16.4% over the last 90 days.