Rapunzel

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months

171K

Growth, 90 days vs prior 90

-22.5%

Conversion, latest week

3.1%

Market size, estimated

£71Ka year

Peak month

March2.8× the quietest month

Top search term

rapunzel91K searches a year

Listings sell for £13.41 on average, from £1.68 to £38.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.41 that is £1K to £3K a year per listing.

Average price

£13.41under the $15 to $100 sweet spot

Price range

£1.68–£38.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #328 within Lips. It carries 1,960 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

92%

Out of stock, average day

10.1%

Average rank

#328in Lips

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,960per listing

Listings tracked

26

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months