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Rapid Lash

Fail

The top 5 products take 100% of clicks, so Rapid Lash is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£152K/yr46K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
100%top-5 click share · 1 brands · 4 sellers

Flapen Score

Rapid Lash against its category

The dotted line is the Beauty average. Past it, Rapid Lash is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rapid Lash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rapid Lash 46K times last year and spent an estimated £152K. One brand takes every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
12.5%
Market size, estimated
£152Ka year
Top search term
rapid lash serum19K searches a year

02 · Price

A sale here is worth £26.73.

Listings sell for £26.73 on average, from £19.94 to £40.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £26.73 that is £20K to £27K a year per listing.

Average price
£26.73inside the $15 to $100 sweet spot
Price range
£19.94–£40.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£20K–£27K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Make-up. It carries 4,301 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Make-up
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,301per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Rapid Lash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Rapid Lash search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Rapid Lash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rapid lash serum19K/yr
  • rapid lash12K/yr
  • rapidlash6K/yr
  • rapidlash eyelash enhancing serum5K/yr
  • rapid lash eyelash growth serum3K/yr

Reviews and returns

What reviews say buyers love and hate about Rapid Lash

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
33%of negative reviews mention “Value For Money”
0.5%of orders come back
“It is expensive”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rapid Lash questions

Answered from the same tracked data.