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Ralph Lauren Romance Perfume

Fail

The top 5 products take 100% of clicks, so Ralph Lauren Romance Perfume is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£46K/yr18K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 10 sellers

Flapen Score

Ralph Lauren Romance Perfume against its category

The dotted line is the Beauty average. Past it, Ralph Lauren Romance Perfume is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ralph Lauren Romance Perfume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ralph Lauren Romance Perfume 18K times last year and spent an estimated £46K. All 2 brands take every click. Demand peaks in Jul–Aug–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
6.9%
Market size, estimated
£46Ka year
Peak month
December9.6× the quietest month
Top search term
ralph lauren romance perfume9K searches a year

02 · Price

A sale here is worth £37.65.

Listings sell for £37.65 on average, from £30.32 to £44.96. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £37.65 that is £4K to £9K a year per listing.

Average price
£37.65inside the $15 to $100 sweet spot
Price range
£30.32–£44.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 40.0% of listings are out of stock. The average listing ranks #869 within Fragrances. It carries 265 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
40.0%
Average rank
#869in Fragrances
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
265per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Ralph Lauren Romance Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 238%

Demand

Ralph Lauren Romance Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Ralph Lauren Romance Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ralph lauren romance perfume9K/yr
  • romance perfume for women4K/yr
  • ralph lauren romance5K/yr

Reviews and returns

What reviews say buyers love and hate about Ralph Lauren Romance Perfume

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Smell”
0.5%of orders come back
“Delicate perfume especially for the older woman”
A buyer, on “Smell”56% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Ralph Lauren Romance Perfume questions

Answered from the same tracked data.