Ralph Lauren Romance Perfume
FailThe top 5 products take 100% of clicks, so Ralph Lauren Romance Perfume is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £46K/yr18K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 10 sellers
Flapen Score
Ralph Lauren Romance Perfume against its category
The dotted line is the Beauty average. Past it, Ralph Lauren Romance Perfume is stronger. Inside it, weaker.
Market
The Ralph Lauren Romance Perfume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ralph Lauren Romance Perfume 18K times last year and spent an estimated £46K. All 2 brands take every click. Demand peaks in Jul–Aug–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £46Ka year
- Peak month
- December9.6× the quietest month
- Top search term
- ralph lauren romance perfume9K searches a year
02 · Price
A sale here is worth £37.65.
Listings sell for £37.65 on average, from £30.32 to £44.96. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £37.65 that is £4K to £9K a year per listing.
- Average price
- £37.65inside the $15 to $100 sweet spot
- Price range
- £30.32–£44.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 40.0% of listings are out of stock. The average listing ranks #869 within Fragrances. It carries 265 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 67%
- Out of stock, average day
- 40.0%
- Average rank
- #869in Fragrances
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 265per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Ralph Lauren Romance Perfume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 162%
- Brand 238%
Demand
Ralph Lauren Romance Perfume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 9.6×
Search terms
Top Ralph Lauren Romance Perfume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ralph lauren romance perfume9K/yr
- romance perfume for women4K/yr
- ralph lauren romance5K/yr
Reviews and returns
What reviews say buyers love and hate about Ralph Lauren Romance Perfume
We read the reviews and the return reasons for every product selling here.
“Delicate perfume especially for the older woman”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ralph Lauren Romance Perfume questions
Answered from the same tracked data.









