rainbow face paint
Worth a lookShows demand growing +281.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+281.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great119.34avg incumbent reviews — the moat a new listing must climb
Brand share
Great48%top-5 brand share — no brand owns this niche
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.42–£21.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.33avg listing price — sweet spot $15–$100
Market size
Bad£23K£23K/yr · 37K searches
According to Flapen's Amazon United Kingdom niche tracking, rainbow face paint is a £23K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 67/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
rainbow face paint market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £19K–£25K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #193
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 19.4%
- Avg brand age
- 24 months
- Avg seller age
- 200 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
29
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
38%
Top 20: 82%
Open market
47%
- GCCL13%
- Bowitzki11%
- Oiomniv11%
- MIHURO6%
- THE TWIDDLERS6%
- Aomig5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +281.3% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 11.4×
Top rainbow face paint search terms
- rainbow face paint16K/yr
- pride face paint7K/yr
- rainbow face paint stick5K/yr
- split cake face paint6K/yr
- rainbow face paint block3K/yr
Top rainbow face paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rainbow Pride Flag Face Paint - Gay Pride Rainbow Stripe Fan Brush Stick Face and Body Paint for Gay Pride Parade Pride Month Celebrations Cosplay Party and Halloween Makeup (1 Pack)
GCCL£3.184.5★494 rev
2 Pack Rainbow Face Paint Sticks for Kids & Adults Easy Wash Face and Body Paint Skin Safe Festival Makeup for Pride Parties Cosplay and Halloween
Oiomniv£3.644.6★100 rev
6 Pack Rainbow Face Paint Paint Sticks for Kids & Adults
MIHURO£4.404.0★5 rev
THE TWIDDLERS 3 Piece Rainbow Flag Face and Body Paint Sticks - Waterproof LGBTQ Make Up Accessories for Pride Celebrations Festivals and Parades
THE TWIDDLERS£5.184.4★217 rev
AOMIG Rainbow Face Paint 4 Pack Pride Face Paint Rainbow Fan Brush Stick Rainbow Flag Face & Body Paints Fancy Dress for Gay Pride Celebrations Parade Cosplay Party Halloween Makeup
Aomig£3.914.2★1,065 rev
Newest
by launch date
Pride Accessories Kit 2 Pack Rainbow Face Paint 2 Face Temporary Tattoos 100+PCS Pride Stickers for Gay Pride Parade Pride Day and Party Cosplay LGBTQ Celebrations
Namonppy£4.7540 rev
Oiomniv Pride Face PaintTwist-Up Rainbow Face Paint(100+ Uses) + 5 Tattoos Large Capacity LGBTQ+ Parade Makeup Easy Apply Festival Body Paint for Pride Party & Events
Oiomniv£4.0449 rev
Rainbow Face Paint Sticks 4 Pieces 6 Rainbows Shades Vibrant Face & Body Paint Pride Events Celebration Art Makeup Suitable for Teens Adults Fashion Rainbow Party Accessories
Gubilacrum£4.160 rev
12 pcs Rainbow Pride Flag Face Paint 10 Rainbows Pride Tattoos Stickers Rainbow Pride Face Body Arms Paint Makeup for LGBTQ Parade Makeup Party or Cosplay
Yunvisty£4.851 rev
Pride Rainbow Face Paint Kit 100 Pcs Face and Body Pride Temporary Tattoos Pride Month Accessories Face Body Paint for Gay LGBTQ Pride Parade Pride Month Celebrations Party and Celebrations
Mexlyca£4.719 rev
Trending
90-day click momentum
Flankor Pride Face Paint - 4pcs Rainbow Face Paint Stick LGBT Pride Gay Pride Makeup Pride Month Accessories Rainbow Flag Face Paint Easy Wash Skin Safe
Flankor£4.244.5★
Rainbow Face Paint Sticks 4 Pieces 6 Rainbows Shades Vibrant Face & Body Paint Pride Events Celebration Art Makeup Suitable for Teens Adults Fashion Rainbow Party Accessories
Gubilacrum£4.160.0★
2 Pack Rainbow Face Paint Sticks for Kids & Adults Easy Wash Face and Body Paint Skin Safe Festival Makeup for Pride Parties Cosplay and Halloween
Oiomniv£3.644.6★
Pride Accessories Kit 2 Pack Rainbow Face Paint 2 Face Temporary Tattoos 100+PCS Pride Stickers for Gay Pride Parade Pride Day and Party Cosplay LGBTQ Celebrations
Namonppy£4.754.3★
Pride Rainbow Face Paint Kit 100 Pcs Face and Body Pride Temporary Tattoos Pride Month Accessories Face Body Paint for Gay LGBTQ Pride Parade Pride Month Celebrations Party and Celebrations
Mexlyca£4.714.8★
What buyers say about rainbow face paint
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colours”
“Easy to use”
“the results look fantastic”
“The paint feels gentle on the skin”
“Great Value”
“the application is simple”
“the variety of designs added to the fun”
“experienced no irritation”
“soap without excessive scrubbing”
“do the job”
What buyers complain about
“Pink stains face”
“the stick was much shorter than expected so didnt last that long”
“However, I found the colours didnt look very bright on my skin and were quite patchy in their application”
“Bad smell”
“Not enough paint”
“I am a bit disappointed in the overall usability of this kit”
“Not ideal, the only pink which doesnt stain is the pastel rainbow a rest gave all left a rash like stain on my childs face”
“Not worth the price, functional”
“its a bit wasteful”
“the stick was much shorter than expected so didnt last that long”
Top return reasons
Common questions
- Is rainbow face paint profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 35 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +281.3%. Flapen's verdict: Worth a look (67/100).
- How competitive is the rainbow face paint niche?
- 26 brands and 29 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in rainbow face paint?
- Top complaints mined from reviews: Stain Resistance, Size-Overall, Color. The return rate is 0.5%.
- When does demand for rainbow face paint peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 11.4× the quietest.
- What does it cost to enter the rainbow face paint niche?
- Listings span £2.42–£21.26; the average listing price is £6.33 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.