Rainbow

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months

148K

Growth, 90 days vs prior 90

-20.6%

Conversion, latest week

2.0%

Market size, estimated

£26Ka year

Peak month

December2.1× the quietest month

Top search term

rainbow110K searches a year

Listings sell for £8.67 on average, from £0.64 to £17.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.67 that is £867 to £2K a year per listing.

Average price

£8.67under the $15 to $100 sweet spot

Price range

£0.64–£17.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£867–£2K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #424 within Bath & Body. It carries 888 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

98%

Out of stock, average day

4.8%

Average rank

#424in Bath & Body

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

888per listing

Listings tracked

49

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months