Rainbow
a small market ($26K/yr) — Rainbow doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Rainbow profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Rainbow is a £26K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Rainbow: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.6% over the last 90 days and 2.0% of searches end in a purchase.
£26K
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 49 products
Top Rainbow products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ZIMPLI - Large Cloud Rainbow Baff Bombz Create a Rainbow Effect fizzing bathtime Adventure Bath Bomb Fizzing Fun for Children 4 5 6 7 8 9
- Price
- £3.34
- Rating
- 4.5/5
- Reviews
- 1,229
- Age
- 3y ago
ZIMPLI - 3 x Large Cloud Rainbow Baff Bombz Create a Rainbow Effect fizzing bathtime Adventure Bubble Bath Bomb Fizzers Xmas Gift for Kids
- Price
- £7.42
- Rating
- 4.5/5
- Reviews
- 1,622
- Age
- 5y ago
Aurora 33577 Palm Pals Vivi Rainbow 5In Soft Toy Pink Purple Yellow
- Price
- £6.54
- Rating
- 4.6/5
- Reviews
- 489
- Age
- 5y ago
3 Pairs Rainbow Socks Pride Striped Calf Socks Breathable Casual Fashion Colourful LGBTQ Accessories for Women Girls Men Gifts
- Price
- £4.98
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago
Sahunfri 4 Pairs Rainbow Socks Unisex Comfortable Pride Socks with Reinforced Heel Pride Gift for Men Women Celebration Support Casual Wear (UK Alpha One Size Regular Regular 2 Balck+2 White)
- Price
- £6.91
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 1y ago
Trending
90-day click momentum
Rainbow Dumpling Squishy Big Mystery Dumplings Squishies Box Cute Bao Bun Fidget Real Office Desk Decor Soft Sensory Squeeze Ball with Steamer for Anxiety Stress Relief Surprise Gift (Rainbow)
- Price
- £8.36
- Rating
- 2.5/5
- Reviews
- 36
- Age
- 3mo ago
Ceruwum Unicorn Hoodies for Girls Unicorn Hooded Sweatshirt Oversized Hoodie Blanket for Kids (Light Rainbow 10-11 Years)
- Price
- £15.86
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 2y ago
Marchare Girls Seamless Crew Cotton Socks Kids Casual Socks School Socks Rainbow Stripes Color A 5 Pack 6-8 Years
- Price
- £13.41
- Rating
- 4.5/5
- Reviews
- 726
- Age
- 3y ago
JOYIN Rainbow Beach Balls(12 Pack) 12/30 cm Inflatable Swimming Pool Toys for Summer Water Games Kids Birthday Party Supplies Combo Set Include Inflatable Beach Balls
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 3,549
- Age
- 7y ago
Piefry Unicorn Dressing Gown for Girls - Soft Hooded Robe Sleepwear With Slippers Gifts for Girls (Rainbow Stars 10-11 Years)
- Price
- £17.26
- Rating
- 4.6/5
- Reviews
- 259
- Age
- 2y ago
Newest
by launch dateRainbow Dumpling Squishy Big Mystery Dumplings Squishies Box Cute Bao Bun Fidget Real Office Desk Decor Soft Sensory Squeeze Ball with Steamer for Anxiety Stress Relief Surprise Gift (Rainbow)
- Price
- £8.36
- Rating
- 2.5/5
- Reviews
- 36
- Age
- 3mo ago
KAKU NANU Girls Pyjamas Set Kids Childrens Pjs Girls Gifts Pink Rainbow 3 4 Years
- Price
- £11.29
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 1y ago
3 Pairs Rainbow Socks Pride Striped Calf Socks Breathable Casual Fashion Colourful LGBTQ Accessories for Women Girls Men Gifts
- Price
- £4.98
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago
Sahunfri 4 Pairs Rainbow Socks Unisex Comfortable Pride Socks with Reinforced Heel Pride Gift for Men Women Celebration Support Casual Wear (UK Alpha One Size Regular Regular 2 Balck+2 White)
- Price
- £6.91
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 1y ago
Elfinbay Cloud Rainbow Bath Bombs for Girls 2 Large Handmade Bath Bombs for Kids Bubble Bath Safe Kid Bath Bomb Creates Multi-Colour Special Effect Birthday Gifts for Women Kids Stocking Fillers
- Price
- £7.38
- Rating
- 4.4/5
- Reviews
- 715
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
37 falling
Sellers
91
Top-5 brand share
48%
Top 20: 85%
Top-5 click share
38%
Top 20: 72%
Open market
49%
- ZIMPLI28%
- AURORA6%
- Sahunfri6%
- mtuihfo5%
- Elfinbay4%
- Kiuiom3%
Rainbow demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.1×
Top Rainbow search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rainbow110K/yr
- rainbow gifts17K/yr
- rainbow bath bombs for kids8K/yr
- rainbows6K/yr
- rainbow bath bomb8K/yr
What reviews say buyers love and hate about Rainbow
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Looks like it is beautifully made”
“Good bye for the money, smells lovely, present for granddaughter She loves them”
“Vibrant colours”
“Fun gift”
“Good value”
What buyers complain about
76% of reviews“Colour rubs off”
“just not the right size for what we were wanting it for”
“very deceiving video”
“Build quality is basic”
“just fell apart”
Rainbow return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rainbow questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
