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radox

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 14Conversion 80Competition 60Returns 100Price range 39Avg price 21Brand share 10Review moat 66Quality gap 23

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good877.48

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£1.43–£23.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£118K

£118K/yr · 192K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.39

avg listing price — sweet spot $15–$100

Growth

Bad-22.5%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, radox is a £118K/yr Amazon United Kingdom market (192K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

radox market data

Units sold / yr
15K–20K
avg 500–750/product
Revenue / yr
£111K–£148K
units × avg price
Conversion rate
8.3%
Avg BSR
#687
Page quality
0%
Prime
58%
Sponsored
55%
Out of stock
1.1%
Avg brand age
66 months
Avg seller age
161 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

123

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

2%

  • Radox56%
  • Imperial Leather18%
  • Dove10%
  • Simple9%
  • Deep Heat3%
  • The Bramble Bay2%
  • Open — no brand owns it (3 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — -22.5% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.8×

Top radox search terms

  • radox bubble bath114K/yr
  • radox muscle soak26K/yr
  • bubble bath radox13K/yr
  • radox bath11K/yr
  • radox bath soak13K/yr
  • radix5K/yr
  • radix bath soak6K/yr
  • bath soak radox3K/yr
All search terms

Top radox products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£4K6%£7K9%£11K12%£14K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about radox

What buyers praise and complain about, mined from review topics.

What buyers love

Smell38%

“Smells fresh”

Value For Money21%

“Worth buying”

Quality-Overall9%

“Excellent product”

Soft Feel5%

“So soothing”

Comfort-Overall4%

“Very nice and comforting”

Moist/Dry2%

“doesnt dry out the skin”

Hygiene-Overall2%

“Feels good to relax in the bath”

Lather2%

“A nice soak”

Efficiency2%

“Works well”

Salt Content2%

“the salts are clean”

What buyers complain about

Value For Money26%

“The price is a bit high”

Smell14%

“No strong smell”

Leak-Proof7%

“Leakage,”

Pain Relief-Overall7%

“no relief whatsoever”

Quality-Overall7%

“Poor quality”

Sleep Quality6%

“I was really to fall into a deep sleep”

Size-Overall5%

“I feel it is a tad on the small size too”

Dilute/Watery4%

“Very watery, not worth the money”

Muscle Pain Relief4%

“there's no active ingredients that help anything related to muscles”

Sensitivity-Overall1%

“Sensitive skin reacted”

Top return reasons

Leak-Proof50%
Value For Money31%
Ethical Trade/Fair Trade13%
Advertised Vs Actual Product6%

Common questions

Is radox profitable to sell on Amazon United Kingdom?
The niche generates £118K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (43/100).
How competitive is the radox niche?
9 brands and 123 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in radox?
Top complaints mined from reviews: Value For Money, Smell, Leak-Proof. The return rate is 0.0%.
When does demand for radox peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 4.8× the quietest.
What does it cost to enter the radox niche?
Listings span £1.43–£23.58; the average listing price is £7.39 (sweet spot $15–$100). The average incumbent carries 877 reviews — the moat a new listing must climb.