Skip to content

Radox

Fail

The top 5 brands take 96% of clicks, so Radox is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£118K/yr192K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
49%top-5 click share · 9 brands · 123 sellers

Flapen Score

Radox against its category

The dotted line is the Beauty average. Past it, Radox is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Radox market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Radox 192K times last year and spent an estimated £118K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
8.3%
Market size, estimated
£118Ka year
Peak month
December4.8× the quietest month
Top search term
radox bubble bath114K searches a year

02 · Price

A sale here is worth £7.39.

Listings sell for £7.39 on average, from £1.43 to £23.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.39 that is £4K to £6K a year per listing.

Average price
£7.39under the $15 to $100 sweet spot
Price range
£1.43–£23.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #687 within Bath & Body. It carries 877 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
58%
Out of stock, average day
1.1%
Average rank
#687in Bath & Body
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
877per listing
Listings tracked
31

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Radox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

123

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

2%

  • Brand 156%
  • Brand 218%
  • Brand 310%
  • Brand 49%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 2%)

Demand

Radox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Radox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • radox bubble bath114K/yr
  • radox muscle soak26K/yr
  • bubble bath radox13K/yr
  • radox bath11K/yr
  • radox bath soak13K/yr
  • radix5K/yr
  • radix bath soak6K/yr
  • bath soak radox3K/yr

Reviews and returns

What reviews say buyers love and hate about Radox

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Smell”
26%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“The price is a bit high”
A buyer, on “Value For Money”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Radox questions

Answered from the same tracked data.