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Radox

brand-locked demand (top 5 brands take 96% of clicks) — Radox doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47

Market size 28Growth 14Conversion 80Competition 60Returns 100Price range 39Avg price 21Brand share 10Review moat 66Quality gap 23
This niche Category average · 2,481 niches

Is Radox profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Radox is a £118K/yr Amazon United Kingdom market (192K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Radox: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.5% over the last 90 days and 8.3% of searches end in a purchase.

£118K

revenue / yr

Units sold / yr20K
Search volume / yr-22.5%192K
Conversion rate8.3%
Avg price£7.39

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers9 · 123
Top-5 product click share49%
Open market4%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement55%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews877

Top Radox products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

123

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

2%

  • Radox56%
  • Imperial Leather18%
  • Dove10%
  • Simple9%
  • Deep Heat3%
  • The Bramble Bay2%
  • Open — no brand owns it (3 brands, 2%)

Radox demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume192KCVR8.3%Products31Brands9Top 5 Brands96%OOS Rate1.1%Rating4.6★Reviews877Avg BSR#687
13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.8×

Top Radox search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • radox bubble bath114K/yr
  • radox muscle soak26K/yr
  • bubble bath radox13K/yr
  • radox bath11K/yr
  • radox bath soak13K/yr
  • radix5K/yr
  • radix bath soak6K/yr
  • bath soak radox3K/yr

What reviews say buyers love and hate about Radox

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Smell38%

Smells fresh

Value For Money21%

Worth buying

Quality-Overall9%

Excellent product

Soft Feel5%

So soothing

Comfort-Overall4%

Very nice and comforting

What buyers complain about

83% of reviews
Value For Money26%

The price is a bit high

Smell14%

No strong smell

Leak-Proof7%

Leakage,

Pain Relief-Overall7%

no relief whatsoever

Quality-Overall7%

Poor quality

Radox return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

6%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
50%
2Value For Money
31%
3Ethical Trade/Fair Trade
13%
4Advertised Vs Actual Product
6%

Common Radox questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Radox 43/100 on Amazon United Kingdom — Skip it. The niche generates £118K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -22.5% over the last 90 days.
Search demand for Radox on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 4.8× the quietest.