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Quash

a small market ($36K/yr) — Quash doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

Market size 9Growth 24Conversion 97Competition 25Returns 100Price range 68Avg price 89Brand share 11Review moat 97Quality gap 33
This niche Category average · 2,481 niches

Is Quash profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Quash is a £36K/yr Amazon United Kingdom market (11K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr. Verdict: Skip it — 45/100.

Quash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.0% over the last 90 days and 15.6% of searches end in a purchase.

£36K

revenue / yr

Units sold / yr3K
Search volume / yr-3.0%11K
Conversion rate15.6%
Avg price£20.62

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 33
Top-5 product click share70%
Open market5%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement62%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews57

Top Quash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 rising

Sellers

33

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • We Can Source It Ltd45%
  • Non Branded23%
  • Quash17%
  • Thompson Cooper Ltd8%
  • Maybelline3%
  • Pluto Packaging2%
  • Open — no brand owns it (1 brand, 2%)

Quash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume11KCVR15.6%Products13Brands7Top 5 Brands95%OOS Rate0.6%Rating4.5★Reviews57Avg BSR#376
450350Prime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.1×

Top Quash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lipstick remover for glasses3K/yr
  • quash3K/yr
  • quash lipstick remover3K/yr
  • lipstick remover2K/yr

What reviews say buyers love and hate about Quash

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Value For Money25%

Decent value for money

Advertised Vs Actual Product21%

As Described

Ease Of Use21%

Easy to use

Ease Of Cleaning11%

Amazing stubborn lipstick remover

Quality-Overall7%

Quality product

What buyers complain about

63% of reviews
Value For Money25%

Shame considering it cost £30

Quality-Overall25%

Quality isnt the same

Durability13%

Unfortunately it doesn't last very long

Quash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
44%
2Leak-Proof
33%
3Ease Of Cleaning
11%
4Defective Material/Parts
11%

Common Quash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Quash 45/100 on Amazon United Kingdom — Skip it. The niche generates £36K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -3.0% over the last 90 days.
Search demand for Quash on Amazon United Kingdom peaks in Apr, where the busiest month runs 2.1× the quietest.