Quash
FailShoppers spend an estimated $36K a year here, so Quash is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £36K/yr11K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 33 sellers
Flapen Score
Quash against its category
The dotted line is the Beauty average. Past it, Quash is stronger. Inside it, weaker.
Market
The Quash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Quash 11K times last year and spent an estimated £36K. The top 5 brands take 95% of clicks. Demand peaks in Apr. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 15.6% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 15.6%
- Market size, estimated
- £36Ka year
- Peak month
- April2.1× the quietest month
- Top search term
- lipstick remover for glasses3K searches a year
02 · Price
A sale here is worth £20.62.
Listings sell for £20.62 on average, from £4.99 to £35.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £20.62 that is £2K to £5K a year per listing.
- Average price
- £20.62inside the $15 to $100 sweet spot
- Price range
- £4.99–£35.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #376 within Make-up. It carries 57 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 23%
- Out of stock, average day
- 0.6%
- Average rank
- #376in Make-up
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 57per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Quash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
33
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
2%
- Brand 145%
- Brand 223%
- Brand 317%
- Brand 48%
- Brand 53%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Quash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.1×
Search terms
Top Quash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lipstick remover for glasses3K/yr
- quash3K/yr
- quash lipstick remover3K/yr
- lipstick remover2K/yr
Reviews and returns
What reviews say buyers love and hate about Quash
We read the reviews and the return reasons for every product selling here.
“Shame considering it cost £30”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Quash questions
Answered from the same tracked data.









