Purple Wig

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

-15.5%

Conversion, latest week

2.7%

Market size, estimated

£45Ka year

Top search term

purple wig95K searches a year

Listings sell for £11.15 on average, from £4.82 to £37.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.15 that is £0 to £1K a year per listing.

Average price

£11.15under the $15 to $100 sweet spot

Price range

£4.82–£37.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

4.6%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #462 within Hair Extensions, Wigs & Accessories. It carries 1,726 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

4.2%

Average rank

#462in Hair Extensions, Wigs & Accessories

Average rating

3.93 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,726per listing

Listings tracked

68

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months