Purple Toner
brand-locked demand (top 5 brands take 100% of clicks) — Purple Toner doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Purple Toner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Purple Toner is a £217K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 40/100.
Purple Toner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +6.8% over the last 90 days and 16.0% of searches end in a purchase.
£217K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Purple Toner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fudge Professional Clean Blonde Damage Rewind Shampoo Intense Purple Toning for Blonde hair Bond Repair Technology Sulfate Free 250 ml
- Price
- £7.58
- Rating
- 4.6/5
- Reviews
- 3,714
- Age
- 7y ago
Fudge Professional Original Clean Blonde Shampoo Purple Toning for Blonde Hair 250 ml
- Price
- £7.84
- Rating
- 4.7/5
- Reviews
- 9,285
- Age
- 7y ago
Fudge Professional Original Clean Blonde Shampoo Bulk Size Purple Toning for Blonde Hair 1 Litre
- Price
- £16.84
- Rating
- 4.7/5
- Reviews
- 9,285
- Age
- 9y ago
Fudge Professional Everyday Clean Blonde Damage Rewind Shampoo Daily Purple Toning for Blonde Hair Bond Repair Technology 250 ml
- Price
- £7.51
- Rating
- 4.5/5
- Reviews
- 900
- Age
- 5y ago
Fanola No Yellow Mask Anti-Yellow Mask for Healthy and Vital Blonde Hair Neutralizes Yellow Tones for Pre-Lightened Highlighted and Grey Hair 350
- Price
- £9.34
- Rating
- 4.5/5
- Reviews
- 2,747
- Age
- 8y ago
Trending
90-day click momentumFanola No Yellow Mask Anti-Yellow Mask for Healthy and Vital Blonde Hair Neutralizes Yellow Tones for Pre-Lightened Highlighted and Grey Hair 350
- Price
- £9.34
- Rating
- 4.5/5
- Reviews
- 2,747
- Age
- 8y ago
Fudge Professional Clean Blonde Damage Rewind Conditioner Intense Purple Toning for Blonde Hair Bond Repair Technology Sulfate Free 250 ml
- Price
- £7.85
- Rating
- 4.7/5
- Reviews
- 2,295
- Age
- 7y ago
Jerome Russell Bblonde Maximum Blonde SILVER Toner | 75ml
- Price
- £3.39
- Rating
- 4.3/5
- Reviews
- 10,141
- Age
- 11y ago
Fudge Professional Clean Blonde Damage Rewind Shampoo Intense Purple Toning for Blonde hair Bond Repair Technology Sulfate Free 250 ml
- Price
- £7.58
- Rating
- 4.6/5
- Reviews
- 3,714
- Age
- 7y ago
Fudge Professional Original Clean Blonde Shampoo Purple Toning for Blonde Hair 250 ml
- Price
- £7.84
- Rating
- 4.7/5
- Reviews
- 9,285
- Age
- 7y ago
Newest
by launch dateFudge Professional Everyday Clean Blonde Damage Rewind Shampoo Daily Purple Toning for Blonde Hair Bond Repair Technology 250 ml
- Price
- £7.51
- Rating
- 4.5/5
- Reviews
- 900
- Age
- 5y ago
Fudge Professional Everyday Clean Blonde Damage Rewind Conditioner Daily Purple Toning for Blonde Hair Bond Repair Technology 250 ml
- Price
- £7.35
- Rating
- 4.7/5
- Reviews
- 664
- Age
- 5y ago
PROVOKE Touch of Silver Toning Treatment Mask 200ml | Purple Conditioner for Blonde Platinum White or Grey Hair | Purple Shampoo Alternative to Banish Brassy Tones packaging may vary
- Price
- £4.35
- Rating
- 4.4/5
- Reviews
- 4,325
- Age
- 7y ago
Fudge Professional Clean Blonde Damage Rewind Shampoo Intense Purple Toning for Blonde hair Bond Repair Technology Sulfate Free 250 ml
- Price
- £7.58
- Rating
- 4.6/5
- Reviews
- 3,714
- Age
- 7y ago
Fudge Professional Original Clean Blonde Shampoo Purple Toning for Blonde Hair 250 ml
- Price
- £7.84
- Rating
- 4.7/5
- Reviews
- 9,285
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 flat
Sellers
92
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Fudge88%
- FANOLA8%
- PROVOKE2%
- Jerome Russell2%
- Open — no brand owns it (0%)
Purple Toner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 2.4×
Top Purple Toner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fudge purple shampoo82K/yr
- purple toner17K/yr
- fudge purple shampoo and conditioner6K/yr
- fanola no yellow mask5K/yr
- fanola no yellow conditioner6K/yr
- purple toner for bleached hair6K/yr
- purple hair toner5K/yr
- fudge clean blonde shampoo4K/yr
- purple shampoo fudge3K/yr
What reviews say buyers love and hate about Purple Toner
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Shampoo quality is good too”
“Fair price”
“I have so many compliments on the colour”
“Best shampoo for blondes, keeps it nice and bright”
“Nice smell”
What buyers complain about
86% of reviews“the purple didnt really neutralise any of the brassyness”
“beware if you leave it on too long you'll have violet hair”
“Made my hair feel dry”
“Didnt work for me”
“Its a large bottle”
Purple Toner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Purple Toner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
