Purple Toner

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.

Searches, last 12 months

134K

Growth, 90 days vs prior 90

+6.8%

Conversion, latest week

16.0%

Market size, estimated

£217Ka year

Peak month

July2.4× the quietest month

Top search term

fudge purple shampoo82K searches a year

Listings sell for £10.17 on average, from £3.39 to £17.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £10.17 that is £13K to £15K a year per listing.

Average price

£10.17under the $15 to $100 sweet spot

Price range

£3.39–£17.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

£13K–£15K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #157 within Shampoos & Conditioners. It carries 4,421 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#157in Shampoos & Conditioners

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,421per listing

Listings tracked

12

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

74 months