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Purple Shampoo and Conditioner for Blonde Hair

Maybe

An estimated 0.0% of orders come back. But the average product has 4,196 reviews to catch up to, so Purple Shampoo and Conditioner for Blonde Hair is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Market size
£196K/yr194K searches / yr
90-day growth
+26.5%search demand this quarter
Competition
50%top-5 click share · 14 brands · 232 sellers

Flapen Score

Purple Shampoo and Conditioner for Blonde Hair against its category

The dotted line is the Beauty average. Past it, Purple Shampoo and Conditioner for Blonde Hair is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Shampoo and Conditioner for Blonde Hair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Purple Shampoo and Conditioner for Blonde Hair 194K times last year and spent an estimated £196K. The top 5 brands take 76% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
+26.5%
Conversion, latest week
9.8%
Market size, estimated
£196Ka year
Peak month
May2.2× the quietest month
Top search term
purple shampoo and conditioner147K searches a year

02 · Price

A sale here is worth £10.24.

Listings sell for £10.24 on average, from £1.21 to £21.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £10.24 that is £5K to £8K a year per listing.

Average price
£10.24under the $15 to $100 sweet spot
Price range
£1.21–£21.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #160 within Shampoos & Conditioners. It carries 4,196 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
91%
Out of stock, average day
4.6%
Average rank
#160in Shampoos & Conditioners
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,196per listing
Listings tracked
22

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Purple Shampoo and Conditioner for Blonde Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

232

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

18%

  • Brand 128%
  • Brand 226%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Purple Shampoo and Conditioner for Blonde Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Purple Shampoo and Conditioner for Blonde Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple shampoo and conditioner147K/yr
  • aussie purple shampoo10K/yr
  • silver shampoo and conditioner9K/yr
  • aussie purple shampoo and conditioner8K/yr
  • aussie sos blonde and hydrate purple shampoo and conditioner3K/yr
  • shampoo and conditioner for grey hair4K/yr
  • aussie blonde4K/yr
  • aussie blonde shampoo and conditioner4K/yr
  • purple shampoo and conditioner sets5K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Shampoo and Conditioner for Blonde Hair

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very dry”
A buyer, on “Moist/Dry”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Purple Shampoo and Conditioner for Blonde Hair questions

Answered from the same tracked data.