purple shampoo and conditioner for blonde hair
Worth a lookShows low returns (0.0%), but a deep review moat (4,196 avg reviews) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£196K£196K/yr · 194K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.24avg listing price — sweet spot $15–$100
Price range
Okay£1.21–£21.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,195.68avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, purple shampoo and conditioner for blonde hair is a £196K/yr Amazon United Kingdom market (194K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
purple shampoo and conditioner for blonde hair market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £205K–£256K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 50%
- Out of stock
- 4.6%
- Avg brand age
- 60 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
232
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
50%
Top 20: 98%
Open market
18%
- Aussie28%
- PROVOKE26%
- TIGI9%
- John Frieda7%
- L'Oreal Paris6%
- Botanic Hearth6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.5% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.2×
Top purple shampoo and conditioner for blonde hair search terms
- purple shampoo and conditioner147K/yr
- aussie purple shampoo10K/yr
- silver shampoo and conditioner9K/yr
- aussie purple shampoo and conditioner8K/yr
- aussie sos blonde and hydrate purple shampoo and conditioner3K/yr
- shampoo and conditioner for grey hair4K/yr
- aussie blonde4K/yr
- aussie blonde shampoo and conditioner4K/yr
- purple shampoo and conditioner sets5K/yr
Top purple shampoo and conditioner for blonde hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PROVOKE Touch Of Silver Brightening Purple Shampoo & Intensive Conditioner 400ml Neutralises Yellow & Orange Tones Formulated With Violet & Blue Pigments
PROVOKE£9.084.6★1,768 rev
Aussie SOS Blonde and Hydrate Purple Shampoo 300ml for Bleached Highlighted and Grey Hair Neutralise Brassy Yellow Tones on Blonde Highlighted and Silver Hair Boost Brightness Softness and Shine
Aussie£3.274.7★470 rev
Aussie Blonde & Hydrate Purple Shampoo And Conditioner Set With Hair Mask. Neutralise Brassy Yellow Tones On Bonde Highlighted & Silver Hair. For Bleached Highlighted And Grey Hair
Aussie£12.934.6★7,912 rev
Bed Head by TIGI Dumb Blonde Shampoo & Conditioner Set 2x 750ml Keratin Hair Treatment for Bleached & Colour-Treated Hair Moisturising Formula Repairs Dry Damaged Strands
TIGI£11.444.5★8,910 rev
Aussie SOS Blonde & Hydrate Set: Purple Shampoo 300ml Conditioner 200ml and Super Serum All in One Leave-In Treatment 160ml
Aussie£12.024.8★53 rev
Newest
by launch date
John Frieda Violet Crush Intensive Purple Shampoo 250ml. Blonde Hair Toning Care for Brassy Hair and Soft Shine
John Frieda£4.70102 rev
John Frieda Violet Crush Shampoo & Conditioner 500ml x2
John Frieda£19.8133 rev
Aussie SOS Blonde & Hydrate Set: Purple Shampoo 300ml Conditioner 200ml and Super Serum All in One Leave-In Treatment 160ml
Aussie£12.0253 rev
Provoke Touch Of Silver Colour Care Bundle Neutralising Purple Shampoo & Conditioner (200ml Each) with Folding Hairbrush and Mirror Brightens & Protects Colour Restores Moisture for Radiant Hair
BVO Luxe£8.00133 rev
Aussie SOS Blonde & Hydrate Conditioner 200ml for Bleached Highlighted and Grey Hair
Aussie£3.45114 rev
Trending
90-day click momentumJohn Frieda Violet Crush Shampoo & Conditioner 500ml x2
John Frieda£19.814.6★
Aussie SOS Blonde & Hydrate Set: Purple Shampoo 300ml Conditioner 200ml and Super Serum All in One Leave-In Treatment 160ml
Aussie£12.024.8★
John Frieda Violet Crush Intensive Purple Shampoo 250ml. Blonde Hair Toning Care for Brassy Hair and Soft Shine
John Frieda£4.704.6★
Creightons Sunshine Blonde Silver Tone Correcting Shampoo (200ml) - Brightens Blonde & Neutralises Brassiness. For Blonde Platinum & White hair.
Creightons£1.214.5★
LOreal Elvive Colour Protect Anti-Brassiness Purple Shampoo & Conditioner Set (200ml + 150ml)
L'Oreal Paris£11.274.5★
What buyers say about purple shampoo and conditioner for blonde hair
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Worth the money”
“Leaves hair soft”
“beautiful fragrance”
“Overall, its a good everyday shampoo and conditioner set for blonde or highlighted hair”
“Exactly as described”
“Lovely colour”
“It also moisturises”
“It lathers well”
“Seems to give it shine”
What buyers complain about
“Very dry”
“a horrible colour”
“Arrived leaking”
“Doesnt work”
“It also appears to have stripped the semi permanent dye from my hair”
“smells totally different”
“Waste of money”
“Unfortunately not seen much difference with my hair”
“The shampoo isn't as thick”
“Unfortunately not seen much difference with my hair”
Top return reasons
Common questions
- Is purple shampoo and conditioner for blonde hair profitable to sell on Amazon United Kingdom?
- The niche generates £196K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the purple shampoo and conditioner for blonde hair niche?
- 14 brands and 232 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in purple shampoo and conditioner for blonde hair?
- Top complaints mined from reviews: Moist/Dry, Color, Leak-Proof. The return rate is 0.0%.
- When does demand for purple shampoo and conditioner for blonde hair peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.2× the quietest.
- What does it cost to enter the purple shampoo and conditioner for blonde hair niche?
- Listings span £1.21–£21.18; the average listing price is £10.24 (sweet spot $15–$100). The average incumbent carries 4,196 reviews — the moat a new listing must climb.