Skip to content

Purple Shampoo and Conditioner for Blonde Hair

Purple Shampoo and Conditioner for Blonde Hair shows low returns (0.0%), but a deep review moat (4,196 avg reviews) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 19% of 2,481 Beauty niches · +7 vs the category median of 47

Market size 39Growth 54Conversion 86Competition 58Returns 100Price range 31Avg price 35Brand share 48Review moat 25Quality gap 37
This niche Category average · 2,481 niches

Is Purple Shampoo and Conditioner for Blonde Hair profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Purple Shampoo and Conditioner for Blonde Hair is a £196K/yr Amazon United Kingdom market (194K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.

Purple Shampoo and Conditioner for Blonde Hair: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +26.5% over the last 90 days and 9.8% of searches end in a purchase.

£196K

revenue / yr

Units sold / yr25K
Search volume / yr+26.5%194K
Conversion rate9.8%
Avg price£10.24

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers14 · 232
Top-5 product click share50%
Open market24%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement50%
New entrants (1y)3· 3 succeeded
Avg rating4.5★
Avg reviews4,196

Top Purple Shampoo and Conditioner for Blonde Hair products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£20K£29K£39K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

232

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

18%

  • Aussie28%
  • PROVOKE26%
  • TIGI9%
  • John Frieda7%
  • L'Oreal Paris6%
  • Botanic Hearth6%

Purple Shampoo and Conditioner for Blonde Hair demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume194KCVR9.8%Products22Brands14Top 5 Brands76%OOS Rate4.6%Rating4.5★Reviews4,196Avg BSR#160
8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.2×

Top Purple Shampoo and Conditioner for Blonde Hair search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • purple shampoo and conditioner147K/yr
  • aussie purple shampoo10K/yr
  • silver shampoo and conditioner9K/yr
  • aussie purple shampoo and conditioner8K/yr
  • aussie sos blonde and hydrate purple shampoo and conditioner3K/yr
  • shampoo and conditioner for grey hair4K/yr
  • aussie blonde4K/yr
  • aussie blonde shampoo and conditioner4K/yr
  • purple shampoo and conditioner sets5K/yr

What reviews say buyers love and hate about Purple Shampoo and Conditioner for Blonde Hair

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall19%

Excellent product

Value For Money14%

Worth the money

Soft Feel8%

Leaves hair soft

Smell8%

beautiful fragrance

Suitability Colored Hair8%

Overall, its a good everyday shampoo and conditioner set for blonde or highlighted hair

What buyers complain about

56% of reviews
Moist/Dry10%

Very dry

Color8%

a horrible colour

Leak-Proof7%

Arrived leaking

Functionality-Overall5%

Doesnt work

Suitability Colored Hair5%

It also appears to have stripped the semi permanent dye from my hair

Purple Shampoo and Conditioner for Blonde Hair return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
50%
2Advertised Vs Actual Product
14%
3Ease Of Cleaning
6%
4Thin
6%
5Color
6%

Common Purple Shampoo and Conditioner for Blonde Hair questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Purple Shampoo and Conditioner for Blonde Hair 54/100 on Amazon United Kingdom — Worth a look. The niche generates £196K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +26.5% over the last 90 days.
Search demand for Purple Shampoo and Conditioner for Blonde Hair on Amazon United Kingdom peaks in Apr–May–Jun–Jul, where the busiest month runs 2.2× the quietest.