Skip to content

Purple Hair Spray Colour for Kids

soft demand (-58.4% this quarter) — Purple Hair Spray Colour for Kids doesn't clear our bar today.

Flapen Score

49
Skip it

Top 39% of 2,481 Beauty niches · +2 vs the category median of 47

Market size 45Growth 0Conversion 88Competition 25Returns 97Price range 0Avg price 19Brand share 55Review moat 83Quality gap 96
This niche Category average · 2,481 niches

Is Purple Hair Spray Colour for Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Purple Hair Spray Colour for Kids is a £243K/yr Amazon United Kingdom market (351K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 49/100.

Purple Hair Spray Colour for Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -58.4% over the last 90 days and 10.1% of searches end in a purchase.

£243K

revenue / yr

Units sold / yr25K
Search volume / yr-58.4%351K
Conversion rate10.1%
Avg price£6.83

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers16 · 38
Top-5 product click share71%
Open market28%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement72%
New entrants (1y)10· 0 succeeded
Avg rating3.9★
Avg reviews349

Top Purple Hair Spray Colour for Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£24K£49K£73K£97K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

38

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

22%

  • Party Success26%
  • GLOW RIOT21%
  • AFDEAL9%
  • MIFANYO9%
  • HIESGIE6%
  • Amzsudy6%

Purple Hair Spray Colour for Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume351KCVR10.1%Products18Brands16Top 5 Brands72%OOS Rate16.6%Rating3.9★Reviews349Avg BSR#295
100K60KSpike '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top Purple Hair Spray Colour for Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • purple hair spray colour for kids225K/yr
  • purple hair spray77K/yr
  • kids purple hair spray8K/yr
  • purple hairspray9K/yr
  • purple hair spray kids7K/yr
  • purple hairspray for kids6K/yr
  • purple spray for hair4K/yr
  • purple hair spray colour7K/yr
  • lilac hair spray4K/yr
  • purple hair spray wash out5K/yr

What reviews say buyers love and hate about Purple Hair Spray Colour for Kids

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Color25%

Brilliant colour

Suitability Colored Hair13%

Great product vibrant colour on hair

Quality-Overall12%

Good quality

Advertised Vs Actual Product9%

As described

Coverage6%

Good colour and coverage

What buyers complain about

68% of reviews
Color18%

the purple was not vibrant at all

Quality-Overall7%

Very poor quality

Hair Related7%

Didnt show up in hair

Suitability Colored Hair7%

Dont buy if you have dark hair

Color Fading/Discoloration7%

coloured my hands more than the hair

Purple Hair Spray Colour for Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
25%
2Functionality-Overall
15%
3Suitability Short Hair
8%
4Suitability Colored Hair
7%
5Defective Material/Parts
6%

Common Purple Hair Spray Colour for Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Purple Hair Spray Colour for Kids 49/100 on Amazon United Kingdom — Skip it. The niche generates £243K/yr across 18 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -58.4% over the last 90 days.
Purple Hair Spray Colour for Kids buyers on Amazon United Kingdom complain most about Color, Quality-Overall, Hair Related, the themes mined from the niche's reviews. Its return rate is 0.6%.