Is purple hair spray colour for kids profitable to sell on Amazon United Kingdom?

The niche generates £243K/yr across 18 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -58.4%. Flapen's verdict: Skip it (49/100).

How competitive is the purple hair spray colour for kids niche?

16 brands and 38 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in purple hair spray colour for kids?

Top complaints mined from reviews: Color, Quality-Overall, Hair Related. The return rate is 0.6%.

What does it cost to enter the purple hair spray colour for kids niche?

Listings span £3.78–£10.07; the average listing price is £6.83 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.

purple hair spray colour for kids

Skip it

Soft demand (-58.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great348.78

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Okay£243K

£243K/yr · 351K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad£6.83

avg listing price — sweet spot $15–$100

Growth

Bad-58.4%

90-day search growth — must beat 0% to launch

Price range

Bad£3.78–£10.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, purple hair spray colour for kids is a £243K/yr Amazon United Kingdom market (351K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

purple hair spray colour for kids market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £137K–£171K; units × avg price
Conversion rate: 10.1%
Avg BSR: #295
Page quality: 0%
Prime: 94%
Sponsored: 72%
Out of stock: 16.6%
Avg brand age: 34 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

16 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

22%

Party Success26%
GLOW RIOT21%
AFDEAL9%
MIFANYO9%
HIESGIE6%
Amzsudy6%

Demand

Weekly Amazon search volume, last 41 weeks — -58.4% search growth over the last 90 days.

Open Trend

Top purple hair spray colour for kids search terms

purple hair spray colour for kids225K/yr -62.4%11.8% conv.
purple hair spray77K/yr -46.6%7.3% conv.
kids purple hair spray8K/yr -55.3%8.8% conv.
purple hairspray9K/yr -48.5%9.0% conv.
purple hair spray kids7K/yr -65.6%8.4% conv.
purple hairspray for kids6K/yr -47.6%11.1% conv.
purple spray for hair4K/yr -40.8%5.3% conv.
purple hair spray colour7K/yr -60.4%4.3% conv.
lilac hair spray4K/yr -54.5%0.7% conv.
purple hair spray wash out5K/yr -70.7%4.9% conv.

All search terms

Top purple hair spray colour for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Party Success Temporary Hair Colour Spray Wash Out Spray 125ml (Purple)

Party Success£5.234.2★1,454 rev

Glow Riot Temporary Colour HairSpray Spray On Wash Out Formula Made in the UK Certified Cruelty Free Skin Hair Clothing and Child Safe (Purple)

GLOW RIOT£5.663.8★22 rev

Temporary Hair Colour Spray for Kids Adults 100ML Temporary Vibrant ShadesWashable Hair Color Spray Hair Dye for Party Halloween Christmas Purple

AFDEAL£8.444.0★302 rev

Temporary Hair Color Wax Purple for Kids Washable Colored Hairstyle Dye Mud Disposable Instant Styling Violet Pomade for Girls Boys Youth DIY Coloring Gel Cream for Women Men Cosplay Halloween

MIFANYO£8.544.1★264 rev

Temporary Hair Color Spray | 150ml Instant Hair Spray for Adults & Kids | Washable & Non-Sticky Gentle Formula Purple | Halloween Cosplay Costume Party Festivals

HIESGIE£8.594.0★51 rev

Newest

by launch date

Glow Riot Temporary Colour HairSpray Spray On Wash Out Formula Made in the UK Certified Cruelty Free Skin Hair Clothing and Child Safe (Purple)

GLOW RIOT£5.6622 rev

3mo ago

Vibrant Purple Temporary Hair Dye Easy Wash-Out Color for Cosplay Halloween Parties & Festivals Instant Styling Safe for All Hair Types

ICEROSEE£4.762 rev

4mo ago

Purple Temporary Hair Color Spray for Women Men - Instant & Washable Silver Hair Dye for Teens - Quick Styling for Halloween Cosplay Costume Party Christmas - 150ml

Amzsudy£10.07115 rev

6mo ago

Purple Temporary Hair Color Spray for Adults Instant Colored Hair Dye Alternative Gentle Formula Non-Sticky Disposable Washable Party Cosplay Christmas Halloween 150ml

Coukula£8.4636 rev

6mo ago

Temporary Hair Color Spray | 150ml Instant Hair Spray for Adults & Kids | Washable & Non-Sticky Gentle Formula Purple | Halloween Cosplay Costume Party Festivals

HIESGIE£8.5951 rev

8mo ago

What buyers say about purple hair spray colour for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Brilliant colour”

Suitability Colored Hair13%

“Great product vibrant colour on hair”

Quality-Overall12%

“Good quality”

Advertised Vs Actual Product9%

“As described”

Coverage6%

“Good colour and coverage”

Ease Of Use5%

“Easy to use”

Durability4%

“Lasted all day”

Material Quality4%

“Ver nice material”

Color Fading/Discoloration2%

“it the colour held all day in the hot weather”

Comfort-Overall2%

“so comfortable to use”

What buyers complain about

Color18%

“the purple was not vibrant at all”

Quality-Overall7%

“Very poor quality”

Hair Related7%

“Didnt show up in hair”

Suitability Colored Hair7%

“Dont buy if you have dark hair”

Color Fading/Discoloration7%

“coloured my hands more than the hair”

Value For Money5%

“Rubbish for the price”

Functionality-Overall4%

“Doesn't work”

Suitability Short Hair4%

“Hair looks worn and frizzy, wouldn't recommend”

Jamming/Clogging4%

“completely clogged before I could finish”

Advertised Vs Actual Product4%

“Beware, incorrect product description”

Top return reasons

Color25%

Functionality-Overall15%

Suitability Short Hair8%

Suitability Colored Hair7%

Defective Material/Parts6%

Quality-Overall6%

Leak-Proof6%

Coverage4%

Value For Money4%

Instructions/User Manual/Troubleshooting3%

Common questions

Is purple hair spray colour for kids profitable to sell on Amazon United Kingdom?: The niche generates £243K/yr across 18 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -58.4%. Flapen's verdict: Skip it (49/100).
How competitive is the purple hair spray colour for kids niche?: 16 brands and 38 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in purple hair spray colour for kids?: Top complaints mined from reviews: Color, Quality-Overall, Hair Related. The return rate is 0.6%.
What does it cost to enter the purple hair spray colour for kids niche?: Listings span £3.78–£10.07; the average listing price is £6.83 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.