Purple Hair Mask
Purple Hair Mask shows low returns (0.1%), but a small market ($72K/yr) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Purple Hair Mask profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Purple Hair Mask is a £72K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Purple Hair Mask: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +0.7% over the last 90 days and 7.8% of searches end in a purchase.
£72K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 26 products
Top Purple Hair Mask products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde White and Grey Hair for An Extra Bright Icy Platinum Effect
- Price
- £5.14
- Rating
- 4.4/5
- Reviews
- 1,356
- Age
- 6y ago
LOréal Paris Hair Mask For Brassy Blonde Hair Elvive Colour Protect Purple Mask With Intense Pigments To Neutralise Yellow Tones In Coloured Hair Deeply Nourishing Treatment 250ml
- Price
- £3.71
- Rating
- 4.6/5
- Reviews
- 1,317
- Age
- 6y ago
PROVOKE Touch of Silver Go Icy Shampoo 200ml Icy Platinum Look in Just 1 Wash Triple Toning Technology to Cool Down Brassy Tones Enriched with Keratin
- Price
- £3.41
- Rating
- 4.4/5
- Reviews
- 926
- Age
- 2y ago
John Frieda Violet Crush Purple Toning Hair Mask for Blonde Hair 250 ml Purple Toning Hair Mask for Brassy Blonde Hair
- Price
- £5.79
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 4y ago
OSMO Super Silver No Yellow Mask 100 ml Purple Toner Hair Mask for Blonde Bleached & Grey Hair Neutralises Brassy/Yellow Tones & Enhances Cool Silver Colour
- Price
- £5.89
- Rating
- 4.6/5
- Reviews
- 1,761
- Age
- 7y ago
Trending
90-day click momentum
LOréal Paris Elvital Hair Mask for Blonde Highlighted Grey Hair Neutralises Yellow Tones Colour Shine Purple Deep Mask Against Yellow 1 x 250 ml
- Price
- £10.20
- Rating
- 4.4/5
- Reviews
- 1,000
- Age
- 5y ago
John Frieda Violet Crush Purple Toning Mask 250ml. Blonde Hair Care for Brassy Hair and Soft Shine
- Price
- £6.10
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 6mo ago
John Frieda Go Blonder Intensive Repair Mask 250ml. Blonde Hair Mask for Bleached Hair Care and Soft Smooth Finish
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 6mo ago
Garnier Olia Gloss - 10 Min Tinted Hair Mask Scandi Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
- Price
- £7.62
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
OSMO Super Silver Toning Mask | Nourish Hydrate & Tone for Ashy Results | Violet Purple Pigment | No Yellow or Brass | 75ml.
- Price
- £3.75
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 1y ago
Newest
by launch dateJohn Frieda Violet Crush Purple Toning Mask 250ml. Blonde Hair Care for Brassy Hair and Soft Shine
- Price
- £6.10
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 6mo ago
John Frieda Go Blonder Intensive Repair Mask 250ml. Blonde Hair Mask for Bleached Hair Care and Soft Smooth Finish
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 6mo ago
Garnier Olia Gloss - 10 Min Tinted Hair Mask Scandi Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
- Price
- £7.62
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
OSMO Super Silver Toning Mask | Nourish Hydrate & Tone for Ashy Results | Violet Purple Pigment | No Yellow or Brass | 75ml.
- Price
- £3.75
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 1y ago
Jerome Russell Bblonde BLACK ICE Toning MASK | Neutralises Yellow & Orange Tones for Icy Silver Blonde Finish | Nourishing Formula with Soy Rice Proteins & Jojoba Oil | Sulphate-Free | 250ml
- Price
- £8.08
- Rating
- 4.0/5
- Reviews
- 173
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 rising
Sellers
162
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
22%
- PROVOKE37%
- John Frieda11%
- L'ORÉAL11%
- Osmo10%
- BOLD UNIQ5%
- FANOLA4%
Purple Hair Mask demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.7×
Top Purple Hair Mask search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- purple hair mask43K/yr
- purple mask10K/yr
- blonde hair mask10K/yr
- provoke go icy10K/yr
- purple mask for blonde hair4K/yr
- toning mask4K/yr
- silver hair mask4K/yr
- go icy shampoo and conditioner3K/yr
- bold uniq purple hair mask3K/yr
What reviews say buyers love and hate about Purple Hair Mask
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“The smell is beautiful”
“soft to touch”
“Good colour”
“Fair price”
“after doing some research the reviews have been good”
What buyers complain about
56% of reviews“Had to buy a lot more products to meet the green tinge out”
“it made no difference to my hair colour”
“But you have to leave it on for over 30 minutes to see any difference, and even then, it doesn't really do what it says it will”
“not dry like some purple products do”
“its quite expensive”
Purple Hair Mask return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Purple Hair Mask questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
