Is purple hair mask profitable to sell on Amazon United Kingdom?

The niche generates £72K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the purple hair mask niche?

17 brands and 162 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in purple hair mask?

Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.

When does demand for purple hair mask peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the purple hair mask niche?

Listings span £2.48–£31.15; the average listing price is £10.05 (sweet spot $15–$100). The average incumbent carries 3,793 reviews — the moat a new listing must climb.

purple hair mask

Worth a look

Shows low returns (0.1%), but a small market ($72K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Good£2.48–£31.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.05

avg listing price — sweet spot $15–$100

Review moat

Okay3,793.08

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Market size

Bad£72K

£72K/yr · 91K searches

According to Flapen's Amazon United Kingdom niche tracking, purple hair mask is a £72K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

purple hair mask market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £80K–£101K; units × avg price
Conversion rate: 7.8%
Avg BSR: #146
Page quality: 0%
Prime: 96%
Sponsored: 58%
Out of stock: 4.5%
Avg brand age: 59 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

162

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

22%

PROVOKE37%
John Frieda11%
L'ORÉAL11%
Osmo10%
BOLD UNIQ5%
FANOLA4%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — +0.7% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top purple hair mask search terms

purple hair mask43K/yr +10.3%7.7% conv.
purple mask10K/yr +0.4%5.3% conv.
blonde hair mask10K/yr -7.5%4.1% conv.
provoke go icy10K/yr -17.5%14.7% conv.
purple mask for blonde hair4K/yr -3.7%7.5% conv.
toning mask4K/yr -9.5%1.9% conv.
silver hair mask4K/yr +8.9%5.6% conv.
go icy shampoo and conditioner3K/yr +1.2%18.2% conv.
bold uniq purple hair mask3K/yr -20.0%7.0% conv.

All search terms

Top purple hair mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde White and Grey Hair for An Extra Bright Icy Platinum Effect

PROVOKE£5.144.4★1,356 rev

LOréal Paris Hair Mask For Brassy Blonde Hair Elvive Colour Protect Purple Mask With Intense Pigments To Neutralise Yellow Tones In Coloured Hair Deeply Nourishing Treatment 250ml

L'ORÉAL£3.714.6★1,317 rev

PROVOKE Touch of Silver Go Icy Shampoo 200ml Icy Platinum Look in Just 1 Wash Triple Toning Technology to Cool Down Brassy Tones Enriched with Keratin

PROVOKE£3.414.4★926 rev

John Frieda Violet Crush Purple Toning Hair Mask for Blonde Hair 250 ml Purple Toning Hair Mask for Brassy Blonde Hair

John Frieda£5.794.5★202 rev

OSMO Super Silver No Yellow Mask 100 ml Purple Toner Hair Mask for Blonde Bleached & Grey Hair Neutralises Brassy/Yellow Tones & Enhances Cool Silver Colour

Osmo£5.894.6★1,761 rev

Newest

by launch date

John Frieda Violet Crush Purple Toning Mask 250ml. Blonde Hair Care for Brassy Hair and Soft Shine

John Frieda£6.1037 rev

6mo ago

John Frieda Go Blonder Intensive Repair Mask 250ml. Blonde Hair Mask for Bleached Hair Care and Soft Smooth Finish

John Frieda£5.5248 rev

6mo ago

Garnier Olia Gloss - 10 Min Tinted Hair Mask Scandi Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***

Garnier£7.62166 rev

8mo ago

OSMO Super Silver Toning Mask | Nourish Hydrate & Tone for Ashy Results | Violet Purple Pigment | No Yellow or Brass | 75ml.

Osmo£3.7586 rev

1y ago

Jerome Russell Bblonde BLACK ICE Toning MASK | Neutralises Yellow & Orange Tones for Icy Silver Blonde Finish | Nourishing Formula with Soy Rice Proteins & Jojoba Oil | Sulphate-Free | 250ml

Jerome Russell£8.08173 rev

1y ago

What buyers say about purple hair mask

What buyers praise and complain about, mined from review topics.

What buyers love

Smell12%

“The smell is beautiful”

Soft Feel12%

“soft to touch”

Color11%

“Good colour”

Value For Money9%

“Fair price”

Quality-Overall8%

“after doing some research the reviews have been good”

Suitability Colored Hair7%

“nice silvery shine to your blonde hair”

Brightness/Shine/Glow5%

“Toned, soft & shiny”

Ease Of Use5%

“Easy to use”

Moist/Dry5%

“It has helped ease dryness from a lot of recent swimming pool use”

Texture/Consistency-Overall2%

“The texture is quite creamy”

What buyers complain about

Color16%

“Had to buy a lot more products to meet the green tinge out”

Suitability Colored Hair12%

“it made no difference to my hair colour”

Functionality-Overall8%

“But you have to leave it on for over 30 minutes to see any difference, and even then, it doesn't really do what it says it will”

Moist/Dry5%

“not dry like some purple products do”

Value For Money4%

“its quite expensive”

Quality-Overall3%

“Absolute rubbish”

Smell2%

“And it stinks”

Thickness2%

“It was thick”

Allergies2%

“Allergic reaction on my neck after 1st use”

Adhesion/Stickiness2%

“I find it a bit sticky tbh”

Top return reasons

Leak-Proof17%

Suitability Straight Hair17%

Hair Related13%

Functionality-Overall13%

Damage/Burn Hair8%

Suitability Short Hair8%

Suitability Colored Hair8%

Color8%