Purple Hair Mask

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

7.8%

Market size, estimated

£72Ka year

Peak month

July1.7× the quietest month

Top search term

purple hair mask43K searches a year

Listings sell for £10.05 on average, from £2.48 to £31.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.05 that is £3K to £5K a year per listing.

Average price

£10.05under the $15 to $100 sweet spot

Price range

£2.48–£31.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

58% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #146 within Hair Masks. It carries 3,793 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

96%

Out of stock, average day

4.5%

Average rank

#146in Hair Masks

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,793per listing

Listings tracked

26

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months