purple hair extensions
Worth a lookShows beatable incumbent ratings (4.1★), but prices mostly outside the sweet spot ($3.08–$14.87) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great285.16avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£122K£122K/yr · 283K searches
Avg price
Bad£7.27avg listing price — sweet spot $15–$100
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.08–£14.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, purple hair extensions is a £122K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
purple hair extensions market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £109K–£145K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #366
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 15.7%
- Avg brand age
- 22 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
28
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
55%
Top 20: 93%
Open market
37%
- Firstcyh Hair26%
- Kunoli19%
- JIEANYAN5%
- Exburanty5%
- LUCKSWET4%
- CHANCCI4%
Demand
Weekly Amazon search volume, last 42 weeks — -40.5% search growth over the last 90 days.Top purple hair extensions search terms
- purple hair extensions120K/yr
- purple hair59K/yr
- purple braiding hair26K/yr
- purple extensions hair4K/yr
- purple hair piece5K/yr
- purple hair extensions for braiding12K/yr
- purple braid8K/yr
- purple plait8K/yr
- purple ponytail extension5K/yr
- purple hair braid8K/yr
Top purple hair extensions products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Purple Hair Extensions Pre Stretched Braiding Hair - 26 Inch Purple Hair For Braiding Hair Soft Yaki Texture 3 Packs Crochet Braids Hair Extensions for Black Women (Dark Purple)
Firstcyh Hair£8.284.4★1,386 rev
80 CM Purple Hair Extensions Three-strand Purple Braiding Hair 31.5 Inch Pre Stretched Braiding Hair Extensions Suit for Role Play Stage Performance Boxing Ponytail
Kunoli£6.200.0★0 rev
2PCS Purple Hair Extensions for Braiding Pre Stretched Purple Hair 22 Inch Braiding Wig Suit for Kpok Halloween Costume Cosplay Stage Party Gift for Women Girls
Kunoli£8.103.7★22 rev
Purple Pre Stretched Braiding Hair 24 Inch Braiding Hair Extension for Twist Or Box Braids 3 Packs Crochet Braids Purple Hair Extensions Synthetic EZ Braid for Christmas Halloween Costume Cosplay
JIEANYAN£8.904.1★659 rev
10Pcs Colored Clip in Hair Extensions 22 Inch Colorful Highlights Hairpieces for Kid Girls Women Party Hair Decor (Purple)
Exburanty£5.164.2★77 rev
Newest
by launch date
Long Purple Braiding Hair Extensions 26 Inch Pre Stretched Synthetic Braiding Hairs Prestretched Braidings Hairs for Halloween Costume Cosplay Stage Partiesies (Dark Purple)
Seimainurs£5.9219 rev
Vibrant Purple Synthetic Hair Extension for Kids Pre-Braided Ponytail with Elastic Band Soft Voluminous Clip-in for Cosplay Parties & Daily Styling (Purple)
JILLICK£7.585 rev
2PCS Purple Hair Extensions for Braiding Pre Stretched Purple Hair 24Inch Braiding Wig Suit for Costume Halloween Cosplay Stage Party Gift for Women Girls
haozhichen£5.7810 rev
80 CM Purple Hair Extensions Three-strand Purple Braiding Hair 31.5 Inch Pre Stretched Braiding Hair Extensions Suit for Role Play Stage Performance Boxing Ponytail
Kunoli£6.200 rev
26 Inch Long Purple Braid Ponytail Extensions Pre Stretched Purple Hair Extensions for Braids Easy Clip in Ponytail for Cosplay Halloween (Purple A)
DYbeautyhair£9.2766 rev
Trending
90-day click momentum
Purple Braiding Hair 30 Inch Pre Stretched Purple Hair Extensions For Twist Braids 3 Packs Soft Yaki Texture Synthetic Crochet Braiding Hair For Woman Hot Water Setting Crochet Hair (Dark Purple)
TIHQIEX£6.744.3★
Vibrant Purple Synthetic Hair Extension for Kids Pre-Braided Ponytail with Elastic Band Soft Voluminous Clip-in for Cosplay Parties & Daily Styling (Purple)
JILLICK£7.583.5★
2PCS Purple Hair Extensions for Braiding Pre Stretched Purple Hair 24Inch Braiding Wig Suit for Costume Halloween Cosplay Stage Party Gift for Women Girls
haozhichen£5.784.3★
10Pcs Colored Clip in Hair Extensions 22 Inch Colorful Highlights Hairpieces for Kid Girls Women Party Hair Decor (Purple)
Exburanty£5.164.2★
80 CM Purple Hair Extensions Three-strand Purple Braiding Hair 31.5 Inch Pre Stretched Braiding Hair Extensions Suit for Role Play Stage Performance Boxing Ponytail
Kunoli£6.200.0★
What buyers say about purple hair extensions
What buyers praise and complain about, mined from review topics.What buyers love
“great quality too and soft”
“hair and my daughter loves it”
“Great color”
“As described”
“so I'm happy with value for money”
“blended easy with a little how to video”
“Brilliant and soft”
“so its easy to attach to hair”
“you get two of them so you can really have a nice thick braid”
“Ver nice material”
What buyers complain about
“Sent it back mate very cheaply made glad I sent them back...not so good mate”
“Its pulled a huge clump of my daughters hair”
“Extremely expensive for what it is”
“The hair falls out really easy gets everywhere”
“Not practical”
“Cheep material”
“Very heavy to wear”
“This type of attach is not the easiest for me”
“Grips are so small the dont stay in hair”
“It's not overally thick”
Top return reasons
Common questions
- Is purple hair extensions profitable to sell on Amazon United Kingdom?
- The niche generates £122K/yr across 25 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is -40.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the purple hair extensions niche?
- 23 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in purple hair extensions?
- Top complaints mined from reviews: Quality-Overall, Suitability Long Hair, Value For Money. The return rate is 1.3%.
- What does it cost to enter the purple hair extensions niche?
- Listings span £3.08–£14.87; the average listing price is £7.27 (sweet spot $15–$100). The average incumbent carries 285 reviews — the moat a new listing must climb.