Purple Hair Extensions

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months

283K

Growth, 90 days vs prior 90

-40.5%

Conversion, latest week

5.9%

Market size, estimated

£122Ka year

Top search term

purple hair extensions120K searches a year

Listings sell for £7.27 on average, from £3.08 to £14.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £7.27 that is £2K to £4K a year per listing.

Average price

£7.27under the $15 to $100 sweet spot

Price range

£3.08–£14.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #366 within Hair Extensions, Wigs & Accessories. It carries 285 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

15.7%

Average rank

#366in Hair Extensions, Wigs & Accessories

Average rating

4.06 starsAmazon United Kingdom average 4.36 stars

Average reviews

285per listing

Listings tracked

25

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

2Amazon's first-year sales bar

Average brand age

22 months