Is purple hair dye profitable to sell on Amazon United Kingdom?

The niche generates £241K/yr across 39 tracked products. 17 of 18 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the purple hair dye niche?

13 brands and 111 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in purple hair dye?

Top complaints mined from reviews: Color, Suitability Colored Hair, Durability. The return rate is 0.0%.

When does demand for purple hair dye peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the purple hair dye niche?

Listings span £4.76–£16.32; the average listing price is £7.13 (sweet spot $15–$100). The average incumbent carries 4,259 reviews — the moat a new listing must climb.

purple hair dye

Worth a look

Shows low returns (0.0%), but prices mostly outside the sweet spot ($4.76–$16.32) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£241K

£241K/yr · 1.1M searches

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Okay+1.1%

90-day search growth — must beat 0% to launch

Review moat

Bad4,258.74

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.13

avg listing price — sweet spot $15–$100

Price range

Bad£4.76–£16.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, purple hair dye is a £241K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

purple hair dye market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: £285K–£357K; units × avg price
Conversion rate: 3.0%
Avg BSR: #21
Page quality: 0%
Prime: 97%
Sponsored: 87%
Out of stock: 3.1%
Avg brand age: 58 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

111

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

14%

LIVE51%
Manic Panic12%
Crazy Color10%
Garnier7%
L'Oreal Paris3%
Smart Beauty3%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top purple hair dye search terms

purple hair dye300K/yr -1.3%3.4% conv.
live hair dye172K/yr +11.7%2.0% conv.
schwarzkopf hair dye148K/yr +1.8%1.3% conv.
live190K/yr -8.3%0.1% conv.
purple hair dye permanent37K/yr +12.1%3.6% conv.
live hair dye permanent37K/yr -7.1%1.4% conv.
dark purple hair dye30K/yr -5.7%1.5% conv.
hair dye purple20K/yr -1.2%2.9% conv.
permanent purple hair dye16K/yr +31.3%2.3% conv.
schwarzkopf live hair dye17K/yr +12.6%1.4% conv.

All search terms

Top purple hair dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Schwarzkopf LIVE Colour Moment 094 Purple Punk with HaptiQ Anti-Damage System Semi-Permanent Purple Hair Dye Up to 15 Washes

LIVE£5.533.8★253 rev

Schwarzkopf LIVE Intense Colour L76 Ultra Violet Long-lasting Permanent Purple Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss

LIVE£5.594.4★854 rev

Manic Panic High Voltage Electric Amethyst Classic Hair Color 118ml

Manic Panic£10.984.2★17,428 rev

Schwarzkopf LIVE Intense Colour U69 Amethyst Chrome Long-lasting Permanent Violet Hair Dye With Extra Colour Refresh Gloss

LIVE£5.474.4★854 rev

Garnier Nutrisse Ultra Color 4.26 Ultra Violet Permanent Hair Dye Electrifying Bold 8-Week Colour Up to 100% Grey Coverage Vegan Formula for 3x Shinier & Stronger Hair with 5-Oil Conditioner

Garnier£5.674.4★38,564 rev

Newest

by launch date

Schwarzkopf LIVE Colour Moment 094 Purple Punk with HaptiQ Anti-Damage System Semi-Permanent Purple Hair Dye Up to 15 Washes

LIVE£5.53253 rev

6mo ago

Schwarzkopf LIVE Intense Colour L76 Ultra Violet Long-lasting Permanent Purple Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss

LIVE£5.59854 rev

6mo ago

Schwarzkopf LIVE Intense Colour U69 Amethyst Chrome Long-lasting Permanent Violet Hair Dye With Extra Colour Refresh Gloss

LIVE£5.47854 rev

6mo ago

Schwarzkopf LIVE Intense Colour 087 Mystic Violet Long-lasting Permanent Violet Hair Dye With Extra Colour Refresh Gloss

LIVE£5.55854 rev

6mo ago

Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss

LIVE£5.48854 rev

6mo ago

What buyers say about purple hair dye

What buyers praise and complain about, mined from review topics.

What buyers love

Color41%

“Bright color”

Ease Of Use6%

“Easy to use”

Suitability Colored Hair5%

“Works well on dark hair”

Quality-Overall5%

“Grate quality, very easy to use”

Value For Money5%

“Good price”

Ease Of Application4%

“it is easy to self apply”

Smell3%

“it doesnt smell bad”

Advertised Vs Actual Product3%

“Just what i wanted”

Coverage3%

“Good coverage”

Durability2%

“Colour lasts well”

What buyers complain about

Color32%

“Colour not as described”

Suitability Colored Hair12%

“so not suitable for my hair colour”

Durability5%

“Did not last”

Functionality-Overall4%

“It didn't take very well”

Hair Related3%

“Absolutely rubbish my hair has come out orange on the top of my head dont buy”

Advertised Vs Actual Product2%

“Not as shown in pictures”

Smell2%

“The smell is so strong”

Leak-Proof2%

“bottle came open and leaking”

Color Fading/Discoloration2%

“Why is it bleeding after 2+ weeks”

Value For Money2%

“Think these are expensive”

Top return reasons

Color86%

Leak-Proof14%

Common questions

Is purple hair dye profitable to sell on Amazon United Kingdom?: The niche generates £241K/yr across 39 tracked products. 17 of 18 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the purple hair dye niche?: 13 brands and 111 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in purple hair dye?: Top complaints mined from reviews: Color, Suitability Colored Hair, Durability. The return rate is 0.0%.
When does demand for purple hair dye peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the purple hair dye niche?: Listings span £4.76–£16.32; the average listing price is £7.13 (sweet spot $15–$100). The average incumbent carries 4,259 reviews — the moat a new listing must climb.

purple hair dye

purple hair dye market data

Competition & brand share

Demand & seasonality

Top purple hair dye search terms

Top purple hair dye products on Amazon

Top sellers

Newest

Trending

What buyers say about purple hair dye

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Beauty