Purple Hair Dye
Purple Hair Dye shows low returns (0.0%), but prices mostly outside the sweet spot ($4.76–$16.32) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Purple Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Purple Hair Dye is a £241K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Purple Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.1% over the last 90 days and 3.0% of searches end in a purchase.
£241K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 39 products
Top Purple Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Schwarzkopf LIVE Colour Moment 094 Purple Punk with HaptiQ Anti-Damage System Semi-Permanent Purple Hair Dye Up to 15 Washes
- Price
- £5.53
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour L76 Ultra Violet Long-lasting Permanent Purple Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
- Price
- £5.59
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Manic Panic High Voltage Electric Amethyst Classic Hair Color 118ml
- Price
- £10.98
- Rating
- 4.2/5
- Reviews
- 17,428
- Age
- 14y ago
Schwarzkopf LIVE Intense Colour U69 Amethyst Chrome Long-lasting Permanent Violet Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.47
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Garnier Nutrisse Ultra Color 4.26 Ultra Violet Permanent Hair Dye Electrifying Bold 8-Week Colour Up to 100% Grey Coverage Vegan Formula for 3x Shinier & Stronger Hair with 5-Oil Conditioner
- Price
- £5.67
- Rating
- 4.4/5
- Reviews
- 38,564
- Age
- 4y ago
Trending
90-day click momentum
Schwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.69
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour U69 Amethyst Chrome Long-lasting Permanent Violet Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.47
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.48
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour L76 Ultra Violet Long-lasting Permanent Purple Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
- Price
- £5.59
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes
- Price
- £5.52
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Newest
by launch dateSchwarzkopf LIVE Colour Moment 094 Purple Punk with HaptiQ Anti-Damage System Semi-Permanent Purple Hair Dye Up to 15 Washes
- Price
- £5.53
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour L76 Ultra Violet Long-lasting Permanent Purple Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss
- Price
- £5.59
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour U69 Amethyst Chrome Long-lasting Permanent Violet Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.47
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 087 Mystic Violet Long-lasting Permanent Violet Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.55
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.48
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
111
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
14%
- LIVE51%
- Manic Panic12%
- Crazy Color10%
- Garnier7%
- L'Oreal Paris3%
- Smart Beauty3%
- Open — no brand owns it (7 brands, 14%)
Purple Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.9×
Top Purple Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- purple hair dye300K/yr
- live hair dye172K/yr
- schwarzkopf hair dye148K/yr
- live190K/yr
- purple hair dye permanent37K/yr
- live hair dye permanent37K/yr
- dark purple hair dye30K/yr
- hair dye purple20K/yr
- permanent purple hair dye16K/yr
- schwarzkopf live hair dye17K/yr
What reviews say buyers love and hate about Purple Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Bright color”
“Easy to use”
“Works well on dark hair”
“Grate quality, very easy to use”
“Good price”
What buyers complain about
66% of reviews“Colour not as described”
“so not suitable for my hair colour”
“Did not last”
“It didn't take very well”
“Absolutely rubbish my hair has come out orange on the top of my head dont buy”
Purple Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
86%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Purple Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
