Purple Hair Dye

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

3.0%

Market size, estimated

£241Ka year

Peak month

December1.9× the quietest month

Top search term

purple hair dye300K searches a year

Listings sell for £7.13 on average, from £4.76 to £16.32. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £7.13 that is £4K to £5K a year per listing.

Average price

£7.13under the $15 to $100 sweet spot

Price range

£4.76–£16.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

£4K–£5K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #21 within Hair Colour. It carries 4,259 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

97%

Out of stock, average day

3.1%

Average rank

#21in Hair Colour

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,259per listing

Listings tracked

39

18 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

17Amazon's first-year sales bar

Average brand age

58 months