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Purple Gifts

Fail

Shoppers spend an estimated $19K a year here, so Purple Gifts is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£19K/yr103K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
28%top-5 click share · 53 brands · 72 sellers

Flapen Score

Purple Gifts against its category

The dotted line is the Beauty average. Past it, Purple Gifts is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Purple Gifts 103K times last year and spent an estimated £19K. The top 5 brands take 30% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
2.0%
Market size, estimated
£19Ka year
Peak month
December6.3× the quietest month
Top search term
purple gifts40K searches a year

02 · Price

A sale here is worth £9.28.

Listings sell for £9.28 on average, from £2.43 to £22.35. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £9.28 that is £0 to £928 a year per listing.

Average price
£9.28under the $15 to $100 sweet spot
Price range
£2.43–£22.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£928
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #591 within Bath & Body. It carries 1,549 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
14.0%
Average rank
#591in Bath & Body
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,549per listing
Listings tracked
62

04 · Newcomers

1 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Purple Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

53 rising

Sellers

72

Top-5 brand share

30%

Top 20: 76%

Top-5 click share

28%

Top 20: 70%

Open market

65%

  • Brand 18%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Purple Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Purple Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple gifts40K/yr
  • purple gifts for women45K/yr
  • purple gift10K/yr
  • purple gifts for purple lovers9K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Gifts

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gifting Purpose”
30%of negative reviews mention “Size-Overall”
0.4%of orders come back
“it simply does not fit”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Purple Gifts questions

Answered from the same tracked data.