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Purple Conditioner

Fail

Products sell for $5.72 on average, outside the sweet spot, so Purple Conditioner is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£74K/yr87K searches / yr
90-day growth
+14.9%search demand this quarter
Competition
75%top-5 click share · 10 brands · 92 sellers

Flapen Score

Purple Conditioner against its category

The dotted line is the Beauty average. Past it, Purple Conditioner is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Conditioner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Purple Conditioner 87K times last year and spent an estimated £74K. The top 5 brands take 86% of clicks. Demand peaks in Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+14.9%
Conversion, latest week
14.9%
Market size, estimated
£74Ka year
Peak month
February2.1× the quietest month
Top search term
purple conditioner54K searches a year

02 · Price

A sale here is worth £5.72.

Listings sell for £5.72 on average, from £1.21 to £18.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £5.72 that is £4K to £6K a year per listing.

Average price
£5.72under the $15 to $100 sweet spot
Price range
£1.21–£18.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #192 within Shampoos & Conditioners. It carries 1,060 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
92%
Out of stock, average day
1.7%
Average rank
#192in Shampoos & Conditioners
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,060per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Purple Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

92

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

  • Brand 149%
  • Brand 212%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (4 brands, 10%)

Demand

Purple Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.1×

Search terms

Top Purple Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple conditioner54K/yr
  • purple conditioner for blonde hair11K/yr
  • silver conditioner7K/yr
  • provoke touch of silver conditioner4K/yr
  • provoke conditioner7K/yr
  • purple conditioner for grey hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Conditioner

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
17%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“it is INCREDIBLY drying”
A buyer, on “Moist/Dry”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Purple Conditioner questions

Answered from the same tracked data.