purple conditioner
Skip itPricing outside the sweet spot ($5.72 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,059.77avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Bad£1.21–£18.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£74K£74K/yr · 87K searches
Avg price
Bad£5.72avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, purple conditioner is a £74K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
purple conditioner market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £72K–£86K
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 31%
- Out of stock
- 1.7%
- Avg brand age
- 69 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
92
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
10%
- PROVOKE49%
- L'ORÉAL12%
- Creightons11%
- John Frieda8%
- Aussie6%
- OLAPLEX4%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.1×
Top purple conditioner search terms
- purple conditioner54K/yr
- purple conditioner for blonde hair11K/yr
- silver conditioner7K/yr
- provoke touch of silver conditioner4K/yr
- provoke conditioner7K/yr
- purple conditioner for grey hair3K/yr
Top purple conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PROVOKE Touch of Silver Intensive Conditioner - for Blonde Platinum White or Grey Hair - 200 ml
PROVOKE£2.634.6★2,711 rev
PROVOKE Touch Of Silver Colour Care Conditioner Purple 400ml
PROVOKE£2.474.5★247 rev
LOreal Paris Elvive Colour Protect Anti-Brassiness Purple Conditioner Neutralises Yellow Orange & Brassy Tones Nourishes Highlighted Blonde Brunette & Grey Hair 150ml
L'ORÉAL£2.884.6★1,836 rev
Creightons Sunshine Blonde Purple Violet Pigments Conditioner 200ml
Creightons£1.654.5★258 rev
John Frieda Violet Crush Purple Conditioner 250ml. Blonde Hair Toning Care for Soft Feel and Shine Support
John Frieda£4.394.6★53 rev
Newest
by launch dateJohn Frieda Violet Crush Purple Conditioner 250ml. Blonde Hair Toning Care for Soft Feel and Shine Support
John Frieda£4.3953 rev
Aussie SOS Blonde & Hydrate Conditioner 200ml for Bleached Highlighted and Grey Hair
Aussie£3.45114 rev
Olaplex N.5P Blonde Enhancer Purple Toning Conditioner: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.
OLAPLEX£18.912,137 rev
Creightons Sunshine Blonde Purple Violet Pigments Conditioner 200ml
Creightons£1.65258 rev
LOréal Professionnel Conditioner For Grey White or Light Blonde Hair Serie Expert Silver 200 ml
L'Oréal Professionnel Paris£12.051,122 rev
Trending
90-day click momentum
Creightons Sunshine Blonde Silver Tone Correcting Shampoo (200ml) - Brightens Blonde & Neutralises Brassiness. For Blonde Platinum & White hair.
Creightons£1.214.5★
John Frieda Violet Crush Purple Conditioner 250ml. Blonde Hair Toning Care for Soft Feel and Shine Support
John Frieda£4.394.6★
Creightons Sunshine Blonde Purple Violet Pigments Conditioner 200ml
Creightons£1.654.5★
PROVOKE Touch of Silver Intensive Conditioner - for Blonde Platinum White or Grey Hair - 200 ml
PROVOKE£2.634.6★
Fudge Professional Clean Blonde Damage Rewind Conditioner Intense Purple Toning for Blonde Hair Bond Repair Technology Sulfate Free 250 ml
Fudge£7.854.7★
What buyers say about purple conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“Good for price”
“Excellent product”
“Soft and silky”
“The scent is also lovely – clean”
“Does what it says”
“I recieved so many compliments re my colour”
“Nice effect moisturise hair well”
“Brightens hair”
“I find that these products really help keep my hair in good shape”
“Easy to use”
What buyers complain about
“it is INCREDIBLY drying”
“Didnt work for me”
“it had a little copper colour in it”
“not so good as a conditioner”
“I personally struggle to see much of a difference in the sense of the purple toning element BUT in defence of the product I have almost white hair that requires toners not just purple shampoo/conditioner's”
“The cost is too expensive”
“Great conditioner, smell not to my taste”
“Unfortunately not seen much difference with my hair”
“A little disappointed lovely thick texture”
“did get a rash from the product please do a patch test first”
Common questions
- Is purple conditioner profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the purple conditioner niche?
- 10 brands and 92 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in purple conditioner?
- Top complaints mined from reviews: Moist/Dry, Functionality-Overall, Color. The return rate is 0.0%.
- When does demand for purple conditioner peak?
- Demand peaks in Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the purple conditioner niche?
- Listings span £1.21–£18.91; the average listing price is £5.72 (sweet spot $15–$100). The average incumbent carries 1,060 reviews — the moat a new listing must climb.