Purple Conditioner
FailProducts sell for $5.72 on average, outside the sweet spot, so Purple Conditioner is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £74K/yr87K searches / yr
- 90-day growth
- +14.9%search demand this quarter
- Competition
- 75%top-5 click share · 10 brands · 92 sellers
Flapen Score
Purple Conditioner against its category
The dotted line is the Beauty average. Past it, Purple Conditioner is stronger. Inside it, weaker.
Market
The Purple Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Purple Conditioner 87K times last year and spent an estimated £74K. The top 5 brands take 86% of clicks. Demand peaks in Feb. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 14.9% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- +14.9%
- Conversion, latest week
- 14.9%
- Market size, estimated
- £74Ka year
- Peak month
- February2.1× the quietest month
- Top search term
- purple conditioner54K searches a year
02 · Price
A sale here is worth £5.72.
Listings sell for £5.72 on average, from £1.21 to £18.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £5.72 that is £4K to £6K a year per listing.
- Average price
- £5.72under the $15 to $100 sweet spot
- Price range
- £1.21–£18.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #192 within Shampoos & Conditioners. It carries 1,060 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 92%
- Out of stock, average day
- 1.7%
- Average rank
- #192in Shampoos & Conditioners
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,060per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Purple Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PROVOKE Touch of Silver Intensive Conditioner - for Blonde Platinum White or Grey Hair - 200 ml
- Price
- £2.63
- Rating
- 4.6/5
- Reviews
- 2,711
- Age
- 12y ago

PROVOKE Touch Of Silver Colour Care Conditioner Purple 400ml
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 247
- Age
- 6y ago

LOreal Paris Elvive Colour Protect Anti-Brassiness Purple Conditioner Neutralises Yellow Orange & Brassy Tones Nourishes Highlighted Blonde Brunette & Grey Hair 150ml
- Price
- £2.88
- Rating
- 4.6/5
- Reviews
- 1,836
- Age
- 7y ago

Creightons Sunshine Blonde Purple Violet Pigments Conditioner 200ml
- Price
- £1.65
- Rating
- 4.5/5
- Reviews
- 258
- Age
- 4y ago

John Frieda Violet Crush Purple Conditioner 250ml. Blonde Hair Toning Care for Soft Feel and Shine Support
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Creightons Sunshine Blonde Silver Tone Correcting Shampoo (200ml) - Brightens Blonde & Neutralises Brassiness. For Blonde Platinum & White hair.
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 437
- Age
- 10y ago

John Frieda Violet Crush Purple Conditioner 250ml. Blonde Hair Toning Care for Soft Feel and Shine Support
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 6mo ago

Creightons Sunshine Blonde Purple Violet Pigments Conditioner 200ml
- Price
- £1.65
- Rating
- 4.5/5
- Reviews
- 258
- Age
- 4y ago

PROVOKE Touch of Silver Intensive Conditioner - for Blonde Platinum White or Grey Hair - 200 ml
- Price
- £2.63
- Rating
- 4.6/5
- Reviews
- 2,711
- Age
- 12y ago

Fudge Professional Clean Blonde Damage Rewind Conditioner Intense Purple Toning for Blonde Hair Bond Repair Technology Sulfate Free 250 ml
- Price
- £7.85
- Rating
- 4.7/5
- Reviews
- 2,295
- Age
- 7y ago
Newest
by launch date
John Frieda Violet Crush Purple Conditioner 250ml. Blonde Hair Toning Care for Soft Feel and Shine Support
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 6mo ago

Aussie SOS Blonde & Hydrate Conditioner 200ml for Bleached Highlighted and Grey Hair
- Price
- £3.45
- Rating
- 4.8/5
- Reviews
- 114
- Age
- 1y ago

Olaplex N.5P Blonde Enhancer Purple Toning Conditioner: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.
- Price
- £18.91
- Rating
- 4.4/5
- Reviews
- 2,137
- Age
- 2y ago

Creightons Sunshine Blonde Purple Violet Pigments Conditioner 200ml
- Price
- £1.65
- Rating
- 4.5/5
- Reviews
- 258
- Age
- 4y ago

LOréal Professionnel Conditioner For Grey White or Light Blonde Hair Serie Expert Silver 200 ml
- Price
- £12.05
- Rating
- 4.6/5
- Reviews
- 1,122
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
92
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
10%
- PROVOKE49%
- L'ORÉAL12%
- Creightons11%
- John Frieda8%
- Aussie6%
- OLAPLEX4%
- Open — no brand owns it (4 brands, 10%)
Demand
Purple Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.1×
Search terms
Top Purple Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- purple conditioner54K/yr
- purple conditioner for blonde hair11K/yr
- silver conditioner7K/yr
- provoke touch of silver conditioner4K/yr
- provoke conditioner7K/yr
- purple conditioner for grey hair3K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Conditioner
We read the reviews and the return reasons for every product selling here.
“it is INCREDIBLY drying”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









