Purito
brand-locked demand (top 5 brands take 100% of clicks) — Purito doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Purito profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Purito is a £494K/yr Amazon United Kingdom market (365K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 44/100.
Purito: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +7.7% over the last 90 days and 12.1% of searches end in a purchase.
£494K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 10 products
Top Purito products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PURITO Centella Unscented Serum Korean Centella for All Skin Types Ampoule Soothing Calming Facial Serum for face Vegan & Cruelty-Free Korean Skin Care 60ml 2fl.oz
- Price
- £12.36
- Rating
- 4.5/5
- Reviews
- 2,958
- Age
- 2y ago
AVEENO Face CALM+RESTORE Triple Oat Serum (1 x 30ml) Instantly Smoothing Face Serum with Triple Oat Complex and Calming Feverfew for Fortified Skin 24h Moisturisation Face Care for Sensitive Skin
- Price
- £8.26
- Rating
- 4.5/5
- Reviews
- 2,143
- Age
- 4y ago
PURITO Mighty Bamboo Panthenol Cream 10% Panthenol for Blemish Recovery & Glow Boost Post-Acne Moisturizer Silicone-Free Non-Comedogenic Vegan Korean Skincare 3.38 fl oz / 100ml
- Price
- £12.36
- Rating
- 4.4/5
- Reviews
- 6,131
- Age
- 2y ago
PURITO Oat In Calming Gel Cream Oat Seed Water Lightweight Non-Sticky Moisturizer Non-Comedogenic Fragrance-Free Korean Skincare 100ml 3.38 fl.oz
- Price
- £11.13
- Rating
- 4.4/5
- Reviews
- 6,131
- Age
- 3y ago
PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.
- Price
- £12.35
- Rating
- 4.5/5
- Reviews
- 766
- Age
- 1y ago
Trending
90-day click momentum
PURITO Retinol 0.1% + Retinal 0.1% Anti-Aging Facial Serum | for Wrinkles Fine Lines & Firmer Skin | Dual Retinoids with NAD+ Improve Elasticity & Skin Texture | Korean Skincare 30mL 1.01 fl.oz
- Price
- £15.22
- Rating
- 4.5/5
- Reviews
- 265
- Age
- 3mo ago
PURITO SEOUL Daily Soft Touch Sunscreen 60ml SPF50+ PA++++ Ceramides Non White Cast Water-Resistant UVA & UVB Protection K-Beauty
- Price
- £10.46
- Rating
- 4.6/5
- Reviews
- 2,210
- Age
- 2y ago
PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.
- Price
- £12.35
- Rating
- 4.5/5
- Reviews
- 766
- Age
- 1y ago
PURITO Oat In Calming Gel Cream Oat Seed Water Lightweight Non-Sticky Moisturizer Non-Comedogenic Fragrance-Free Korean Skincare 100ml 3.38 fl.oz
- Price
- £11.13
- Rating
- 4.4/5
- Reviews
- 6,131
- Age
- 3y ago
PURITO Centella Unscented Serum Korean Centella for All Skin Types Ampoule Soothing Calming Facial Serum for face Vegan & Cruelty-Free Korean Skin Care 60ml 2fl.oz
- Price
- £12.36
- Rating
- 4.5/5
- Reviews
- 2,958
- Age
- 2y ago
Newest
by launch datePURITO Retinol 0.1% + Retinal 0.1% Anti-Aging Facial Serum | for Wrinkles Fine Lines & Firmer Skin | Dual Retinoids with NAD+ Improve Elasticity & Skin Texture | Korean Skincare 30mL 1.01 fl.oz
- Price
- £15.22
- Rating
- 4.5/5
- Reviews
- 265
- Age
- 3mo ago
The INKEY List Ectoin Hydro-Barrier Serum 30ml Advanced Dual-Action Serum Boosts Hydration Builds Stronger Skin Barrier Lightweight Texture
- Price
- £8.54
- Rating
- 4.5/5
- Reviews
- 519
- Age
- 1y ago
PURITO SEOUL Best Kit - Skincare Routine with Panthenol Cleanser & Cream Unscented Centella Serum & Toner For All Skin Types Gift Set For Face Facial Serum K-Beauty 3.52 fl. oz.
- Price
- £12.35
- Rating
- 4.5/5
- Reviews
- 766
- Age
- 1y ago
PURITO Mighty Bamboo Panthenol Cream 10% Panthenol for Blemish Recovery & Glow Boost Post-Acne Moisturizer Silicone-Free Non-Comedogenic Vegan Korean Skincare 3.38 fl oz / 100ml
- Price
- £12.36
- Rating
- 4.4/5
- Reviews
- 6,131
- Age
- 2y ago
The Ordinary Soothing & Barrier Support Serum Redness-Reducing & Hydrating Solution for Skin Barrier Recovery 30ml
- Price
- £13.07
- Rating
- 4.4/5
- Reviews
- 1,872
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 flat
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- PURITO69%
- Aveeno20%
- The INKEY List6%
- The Ordinary5%
Purito demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr · busiest ÷ quietest = 2.9×
Top Purito search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- purito176K/yr
- barrier serum32K/yr
- purito serum21K/yr
- aveeno serum27K/yr
- purito centella unscented serum24K/yr
- aveeno oat serum10K/yr
- barrier repair serum8K/yr
- aveeno triple oat serum9K/yr
- the ordinary soothing and barrier support serum7K/yr
- the ordinary barrier repair serum6K/yr
What reviews say buyers love and hate about Purito
What buyers mention most, as a share of all reviews.
What buyers love
66% of reviews“Good hydration”
“a great choice for sensitive skin”
“Lovely quality”
“this actually works really well in place of my daytime moisturiser”
“Soft and gentle”
What buyers complain about
55% of reviews“My skin reacted badly”
“leaves a film on my skin after drying that feels a bit uncomfortable”
“Not really the best moisturiser”
“the bottle was ineffective and could not get the product out”
“caused more damage to my skin”
Purito return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Purito questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
