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Purito

Fail

The top 5 brands take 100% of clicks, so Purito is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£494K/yr365K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
82%top-5 click share · 4 brands · 42 sellers

Flapen Score

Purito against its category

The dotted line is the Beauty average. Past it, Purito is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purito market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Purito 365K times last year and spent an estimated £494K. All 4 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £494K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
12.1%
Market size, estimated
£494Ka year
Peak month
April2.9× the quietest month
Top search term
purito176K searches a year

02 · Price

A sale here is worth £11.22.

Listings sell for £11.22 on average, from £8.26 to £15.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £11.22 that is £34K to £45K a year per listing.

Average price
£11.22under the $15 to $100 sweet spot
Price range
£8.26–£15.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£34K–£45K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Face. It carries 2,521 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#83in Face
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,521per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Purito products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 220%
  • Brand 36%
  • Brand 45%

Demand

Purito search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 2.9×

Search terms

Top Purito search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purito176K/yr
  • barrier serum32K/yr
  • purito serum21K/yr
  • aveeno serum27K/yr
  • purito centella unscented serum24K/yr
  • aveeno oat serum10K/yr
  • barrier repair serum8K/yr
  • aveeno triple oat serum9K/yr
  • the ordinary soothing and barrier support serum7K/yr
  • the ordinary barrier repair serum6K/yr

Reviews and returns

What reviews say buyers love and hate about Purito

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Moist/Dry”
17%of negative reviews mention “Allergies”
0.2%of orders come back
“My skin reacted badly”
A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Purito questions

Answered from the same tracked data.