Pureology Shampoo
soft demand (-8.4% this quarter) — Pureology Shampoo doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 2,481 Beauty niches · on the category median
Is Pureology Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pureology Shampoo is a £197K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 47/100.
Pureology Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.4% over the last 90 days and 9.7% of searches end in a purchase.
£197K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 27 products
Top Pureology Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
- Price
- £4.38
- Rating
- 4.5/5
- Reviews
- 2,553
- Age
- 3y ago
LOréal Professionnel Absolut Repair Hydrating Shampoo For Dry hair intense softness & shine moisturising & nourishing
- Price
- £11.23
- Rating
- 4.6/5
- Reviews
- 7,000
- Age
- 5y ago
Aveeno Scalp Soothing Haircare Daily Moisture Conditioner Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
- Price
- £4.29
- Rating
- 4.6/5
- Reviews
- 977
- Age
- 3y ago
LOréal Professionnel Absolut Repair Hydrating Shampoo 500ml for Dry hair intense softness & shine moisturising & nourishing
- Price
- £16.28
- Rating
- 4.6/5
- Reviews
- 7,000
- Age
- 4y ago
Aveeno Scalp Soothing Haircare Clarify & Shine Shampoo Apple Cider Vinegar Blend for All Hair Types Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
- Price
- £4.34
- Rating
- 4.5/5
- Reviews
- 3,668
- Age
- 3y ago
Trending
90-day click momentum
Aveeno Scalp Soothing Haircare Colour Protect Conditioner Blackberry & Quinoa Blend for Colour Treated Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
- Price
- £4.41
- Rating
- 4.5/5
- Reviews
- 546
- Age
- 3y ago
Aveeno Scalp Soothing Haircare Daily Moisture Conditioner Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 500ml
- Price
- £6.75
- Rating
- 4.6/5
- Reviews
- 977
- Age
- 1y ago
Aveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 500ml
- Price
- £6.44
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 1y ago
LOréal Paris Shampoo For Dehydrated Hair Elvive Hydra Hyaluronic With Hyaluronic Acid 72H Moisture Boost For Shiny Bouncy Results Suitable For All Hair Textures From Straight To Coily XL 1000ml
- Price
- £7.56
- Rating
- 4.7/5
- Reviews
- 300
- Age
- 1y ago
Wella Professionals Fusion Intense Repair Shampoo - Intense Repair Detangling Shampoo for Dry and Damaged Hair - Smoothening Boost Shine and Protect Hair Against Breakage 1l
- Price
- £13.89
- Rating
- 4.6/5
- Reviews
- 11,934
- Age
- 9y ago
Newest
by launch dateAveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 500ml
- Price
- £6.44
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 1y ago
Aveeno Scalp Soothing Haircare Daily Moisture Conditioner Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 500ml
- Price
- £6.75
- Rating
- 4.6/5
- Reviews
- 977
- Age
- 1y ago
LOréal Paris Shampoo For Dehydrated Hair Elvive Hydra Hyaluronic With Hyaluronic Acid 72H Moisture Boost For Shiny Bouncy Results Suitable For All Hair Textures From Straight To Coily XL 1000ml
- Price
- £7.56
- Rating
- 4.7/5
- Reviews
- 300
- Age
- 1y ago
Aveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
- Price
- £4.38
- Rating
- 4.5/5
- Reviews
- 2,553
- Age
- 3y ago
Aveeno Scalp Soothing Haircare Daily Moisture Conditioner Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
- Price
- £4.29
- Rating
- 4.6/5
- Reviews
- 977
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
215
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
53%
Top 20: 90%
Open market
11%
- Aveeno55%
- L'Oréal Professionnel Paris19%
- OGX5%
- TRESemmé3%
- Shea Moisture3%
- TIGI3%
- Open — no brand owns it (6 brands, 11%)
Pureology Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 2.2×
Top Pureology Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aveeno shampoo and conditioner59K/yr
- hydrating shampoo35K/yr
- shampoo for dry hair28K/yr
- moisturising shampoo27K/yr
- loreal absolute repair shampoo16K/yr
- best shampoo for dry damaged hair16K/yr
- aveeno oat milk shampoo9K/yr
- moisture shampoo9K/yr
- shampoo for damaged hair8K/yr
- shampoo dry hair7K/yr
What reviews say buyers love and hate about Pureology Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“It smells beautiful”
“My hair feels smooth”
“Great value and quality arrived quickly”
“Good price”
“their moisturiser is excellent too”
What buyers complain about
60% of reviews“after using it I experienced quite a lot of itching”
“doesnt seem that moisturising”
“This is overpriced”
“Smells strange”
“had leaked”
Pureology Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pureology Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
