Pureology Shampoo

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months

244K

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

9.7%

Market size, estimated

£197Ka year

Peak month

February2.2× the quietest month

Top search term

aveeno shampoo and conditioner59K searches a year

Listings sell for £8.30 on average, from £2.97 to £26.88. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £8.30 that is £6K to £8K a year per listing.

Average price

£8.30under the $15 to $100 sweet spot

Price range

£2.97–£26.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

£6K–£8K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Shampoos & Conditioners. It carries 6,340 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#58in Shampoos & Conditioners

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,340per listing

Listings tracked

27

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

83 months