Pureology Shampoo
FailDemand is soft, at -8.4% this quarter, so Pureology Shampoo is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £197K/yr244K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 53%top-5 click share · 12 brands · 215 sellers
Flapen Score
Pureology Shampoo against its category
The dotted line is the Beauty average. Past it, Pureology Shampoo is stronger. Inside it, weaker.
Market
The Pureology Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pureology Shampoo 244K times last year and spent an estimated £197K. The top 5 brands take 86% of clicks. Demand peaks in Feb–Mar. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.
- Searches, last 12 months
- 244K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 9.7%
- Market size, estimated
- £197Ka year
- Peak month
- February2.2× the quietest month
- Top search term
- aveeno shampoo and conditioner59K searches a year
02 · Price
A sale here is worth £8.30.
Listings sell for £8.30 on average, from £2.97 to £26.88. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £8.30 that is £6K to £8K a year per listing.
- Average price
- £8.30under the $15 to $100 sweet spot
- Price range
- £2.97–£26.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Shampoos & Conditioners. It carries 6,340 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #58in Shampoos & Conditioners
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,340per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Pureology Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
215
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
53%
Top 20: 90%
Open market
11%
- Brand 155%
- Brand 219%
- Brand 35%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (6 brands, 11%)
Demand
Pureology Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.2×
Search terms
Top Pureology Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aveeno shampoo and conditioner59K/yr
- hydrating shampoo35K/yr
- shampoo for dry hair28K/yr
- moisturising shampoo27K/yr
- loreal absolute repair shampoo16K/yr
- best shampoo for dry damaged hair16K/yr
- aveeno oat milk shampoo9K/yr
- moisture shampoo9K/yr
- shampoo for damaged hair8K/yr
- shampoo dry hair7K/yr
Reviews and returns
What reviews say buyers love and hate about Pureology Shampoo
We read the reviews and the return reasons for every product selling here.
“after using it I experienced quite a lot of itching”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pureology Shampoo questions
Answered from the same tracked data.