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Puppy Brush

Maybe

An estimated 0.6% of orders come back. But prices span $3.16–$11.70, mostly outside the sweet spot, so Puppy Brush is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£42K/yr78K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
40%top-5 click share · 29 brands · 54 sellers

Flapen Score

Puppy Brush against its category

The dotted line is the Beauty average. Past it, Puppy Brush is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puppy Brush 78K times last year and spent an estimated £42K. The top 5 brands take 64% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
8.1%
Market size, estimated
£42Ka year
Top search term
puppy brush28K searches a year

02 · Price

A sale here is worth £6.68.

Listings sell for £6.68 on average, from £3.16 to £11.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.68 that is £668 to £2K a year per listing.

Average price
£6.68under the $15 to $100 sweet spot
Price range
£3.16–£11.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£668–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #165 within Styling Tools. It carries 1,335 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#165in Styling Tools
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,335per listing
Listings tracked
41

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Puppy Brush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

54

Est. top-5 brand share

64%

Top 20: 93%

Est. top-5 click share

40%

Top 20: 81%

Open market

32%

  • Pet Teezer34%
  • Vinabo13%
  • BUGALUGS8%
  • Ancol5%
  • Brillirare4%
  • SOL4%

Demand

Puppy Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.1× · 9 of 12 months tracked

Search terms

Top Puppy Brush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • puppy brush28K/yr
  • puppy brushes for grooming14K/yr
  • soft dog brush8K/yr
  • puppy grooming brush6K/yr
  • small dog brush5K/yr
  • pet teezer4K/yr
  • pet teezer dog brush5K/yr
  • dog tangle teezer brush4K/yr
  • puppy brush for small dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Brush

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Hair Removal”
11%of negative reviews mention “Durability”
0.6%of orders come back
“easily broke”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Puppy Brush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data