puppy brush
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($3.16–$11.70) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,334.98avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.68avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 78K searches
Price range
Bad£3.16–£11.70cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, puppy brush is a £42K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
puppy brush market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £40K–£53K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 5.6%
- Avg brand age
- 34 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
54
Top-5 brand share
64%
Top 20: 93%
Top-5 click share
40%
Top 20: 81%
Open market
32%
- Pet Teezer34%
- Vinabo13%
- BUGALUGS8%
- Ancol5%
- Brillirare4%
- SOL4%
Demand
Weekly Amazon search volume, last 37 weeks — -4.0% search growth over the last 90 days.Top puppy brush search terms
- puppy brush28K/yr
- puppy brushes for grooming14K/yr
- soft dog brush8K/yr
- puppy grooming brush6K/yr
- small dog brush5K/yr
- pet teezer4K/yr
- pet teezer dog brush5K/yr
- dog tangle teezer brush4K/yr
- puppy brush for small dogs4K/yr
Top puppy brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tangle Teezer | Pet Teezer | Puppy Grooming Brush | Short Medium Hair | Soft Bristles to Detangle Knots | Mint
Pet Teezer£8.524.5★827 rev
Vinabo Brush for Dogs and Cats Self-Cleaning for Small Dogs Cat Brush Pet Brush for Dogs and Cats Eliminate Tomentose Undercoat Tangles-Blue
Vinabo£4.634.5★7,702 rev
Tangle Teezer Small Pet Teezer Small De-Shedding Grooming Brush - Dry or Bath Brush - The Perfect Deshedding Brush for Dogs - Navy & Sky Blue
Pet Teezer£7.944.5★3,176 rev
Tangle Teezer Small Pet Teezer Small Detangling Dog Grooming Brush - For Dry Hair or Bath - The Perfect Detangling Brush for Dogs - Lilac & Yellow
Pet Teezer£8.584.4★3,416 rev
Tangle Teezer Large Pet Teezer De-Shedding Grooming Brush - Dry or Bath Brush - The Perfect Deshedding Brush for Dogs - Purple & Grey
Pet Teezer£9.014.5★3,176 rev
Newest
by launch date
Tangle Teezer | Pet Teezer | Puppy Grooming Brush | Short Medium Hair | Soft Bristles to Detangle Knots | Lilac
Pet Teezer£8.97827 rev
Diboniur Cat Dog Brush Pet Brush for Long and Short Hair Self-cleaning Dog Grooming Tool Portable Loosens Tangles (Pink)
Diboniur£5.59178 rev
2 Pcs Puppy Brushes for Small Dogs Soft Puppy Brush Gentle Pet Grooming Brushes for Cat & Shorthaired Dog for Yorkie Shih Tzu Maltipoo Maltese (Pink (15 cm) Blue (19 cm))
DWJSYXEI£4.8721 rev
2 Pcs Puppy Brush for Small Dogs Puppy Brushes for Grooming Soft Dog Brush Portable Pet Hair Remover for Travel & Home Use (Pink & Rose Red)
CBRPVT£6.168 rev
2 Pcs Puppy Brush Dog Brushes for Grooming Soft Dog Brush Gentle Puppy Dog Hair Remover Brushes for Teddy Yorkies Maltese Shih Tzu Chihuahua Grooming (Pink Blue)
DXPETA£7.2032 rev
Trending
90-day click momentumDiboniur Cat Dog Brush Pet Brush for Long and Short Hair Self-cleaning Dog Grooming Tool Portable Loosens Tangles (Pink)
Diboniur£5.594.4★
Tangle Teezer | Pet Teezer | Puppy Grooming Brush | Short Medium Hair | Soft Bristles to Detangle Knots | Lilac
Pet Teezer£8.974.5★
BRILLIRARE 2 Pack Dog Grooming Brush Premium Soft Silicone Pet Bath Brushes with Adjustable Handle Shampoo Soothing Comb for Wet Dry Long Short Haired Dogs & Cats Massaging Deshedding
Brillirare£3.414.3★
Vinabo Brush for Dogs and Cats Self-Cleaning for Small Dogs Cat Brush Pet Brush for Dogs and Cats Eliminate Tomentose Undercoat Tangles-Cinnamon
Vinabo£4.494.5★
Bugalugs Dog Shampoo Bath Brush & Cat Brush use wet or dry as grooming brush for grooming & bath bathing use alongside our shampoo for smelly dogs & cat shampoo
BUGALUGS£7.484.4★
What buyers say about puppy brush
What buyers praise and complain about, mined from review topics.What buyers love
“Hair removal is gentle”
“they seem well made”
“EASY TO USE”
“Brilliant brush for my dog”
“reasonable”
“its clean for its next use”
“Does exactly what it says”
“Super soft”
“Bought it for my dog 🐶 he loves it”
“effective”
What buyers complain about
“easily broke”
“Not fit for purpose”
“Not as good as cheaper make”
“Waste of money”
“Also very rough on our dog”
“Doesnt work for short hair cats”
“Didn't work”
“Tough to use”
“got twice as much hair it my dog”
“Not good for long coat GSD”
Top return reasons
Common questions
- Is puppy brush profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 41 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the puppy brush niche?
- 29 brands and 54 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in puppy brush?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.6%.
- What does it cost to enter the puppy brush niche?
- Listings span £3.16–£11.70; the average listing price is £6.68 (sweet spot $15–$100). The average incumbent carries 1,335 reviews — the moat a new listing must climb.