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Psoriasis Scalp Treatment

soft demand (-25.0% this quarter) — Psoriasis Scalp Treatment doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,175 of 2,481 Beauty niches · on the category median

Market size 31Growth 13Conversion 81Competition 35Returns 99Price range 24Avg price 38Brand share 60Review moat 49Quality gap 60
This niche Category average · 2,481 niches

Is Psoriasis Scalp Treatment profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Psoriasis Scalp Treatment is a £139K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 47/100.

Psoriasis Scalp Treatment: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.0% over the last 90 days and 8.5% of searches end in a purchase.

£139K

revenue / yr

Units sold / yr13K
Search volume / yr-25.0%154K
Conversion rate8.5%
Avg price£10.61

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers14 · 100
Top-5 product click share64%
Open market31%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement100%
New entrants (1y)3· 2 succeeded
Avg rating4.4★
Avg reviews1,586

Top Psoriasis Scalp Treatment products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£14K£28K£42K£56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

100

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

26%

  • Eucerin37%
  • Nizoral11%
  • Polytar8%
  • Sea Magik7%
  • The INKEY List6%
  • Neutrogena5%

Psoriasis Scalp Treatment demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume154KCVR8.5%Products16Brands14Top 5 Brands69%OOS Rate5.9%Rating4.4★Reviews1,586Avg BSR#80
4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Top Psoriasis Scalp Treatment search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • psoriasis scalp treatment40K/yr
  • scalp psoriasis treatment22K/yr
  • betnovate scalp application16K/yr
  • betacap scalp application14K/yr
  • eucerin scalp treatment11K/yr
  • eucerin dermocapillaire calming urea scalp treatment6K/yr
  • betacap7K/yr
  • scalp acne treatment6K/yr
  • scalp psoriasis10K/yr
  • scalp eczema treatment4K/yr

What reviews say buyers love and hate about Psoriasis Scalp Treatment

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Quality-Overall18%

Excellent Product

Allergies9%

No more itching

Smell8%

doesnt stink

Value For Money8%

Good price

Advertised Vs Actual Product7%

As described

What buyers complain about

67% of reviews
Allergies21%

Around my ears became sore

Functionality-Overall16%

No result st all

Value For Money9%

Expensive

Smell7%

Smells bad

Symptom Reduction4%

It's not made a sucnificent improvement as yet

Psoriasis Scalp Treatment return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

10%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
29%
2Functionality-Overall
15%
3Advertised Vs Actual Product
8%
4Ingredients-Overall
5%
5Suitability Short Hair
5%

Common Psoriasis Scalp Treatment questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Psoriasis Scalp Treatment 47/100 on Amazon United Kingdom — Skip it. The niche generates £139K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -25.0% over the last 90 days.
Search demand for Psoriasis Scalp Treatment on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 2.0× the quietest.