psoriasis scalp treatment
Skip itSoft demand (-25.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,585.63avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.61avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£139K£139K/yr · 154K searches
Price range
Bad£4.70–£18.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, psoriasis scalp treatment is a £139K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
psoriasis scalp treatment market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £106K–£133K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.9%
- Avg brand age
- 58 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
100
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
26%
- Eucerin37%
- Nizoral11%
- Polytar8%
- Sea Magik7%
- The INKEY List6%
- Neutrogena5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Top psoriasis scalp treatment search terms
- psoriasis scalp treatment40K/yr
- scalp psoriasis treatment22K/yr
- betnovate scalp application16K/yr
- betacap scalp application14K/yr
- eucerin scalp treatment11K/yr
- eucerin dermocapillaire calming urea scalp treatment6K/yr
- betacap7K/yr
- scalp acne treatment6K/yr
- scalp psoriasis10K/yr
- scalp eczema treatment4K/yr
Top psoriasis scalp treatment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eucerin DermoCapillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Psoriasis Scalp Treatment for Itchy Flaky Dry Scalp Hydrating and Soothing Scalp Serum
Eucerin£9.824.3★3,081 rev
Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml
Nizoral£5.724.4★793 rev
Polytar Scalp Shampoo For Scalp Conditions Reduces Itching Inflammation and Scales Shampoo Treats Psoriasis Seborrhoeic Dermatitis Eczema and Dandruff Contains Coal Tar Solution 1 x 150ml
Polytar£8.904.5★5,466 rev
Sea Magik - Salicylic Acid Shampoo for Psoriasis & Itchy Scalp Relief Soothing Antibacterial Seaweed Treatment for Medicated Conditions Like Folliculitis Eczema & Scalp Acne Cruelty-Free (300ml)
Sea Magik£9.294.3★1,128 rev
The INKEY List Salicylic Acid Exfoliating Scalp Treatment 150ml Hydrating Scalp Oil Moisturizing Scalp Scrub Suitable For All Hair Types
The INKEY List£9.194.4★1,726 rev
Newest
by launch date
Psoriasis Treatment Cream for Scalp & Skin: Steroid-Free Formula with Salicylic Acid Colloidal Oatmeal & Niacinamide Helps Soothe Itching Redness & Scaling 50ml
Swiftalyn£8.6717 rev
Seborrheic Dermatitis & Psoriasis Scalp Shampoo: Folliculitis Shampoo Anti-Dandruff Shampoo for Itchy Redness-Prone Scalp with Salicylic Acid Sulfate-Free
Kopa Haiku£17.58298 rev
Psoriasis & Folliculitis Scalp Treatment Shampoo: Seborrheic Dermatitis Formula Anti-Dandruff Itchy and Dry Scalp Care with Salicylic Acid Piroctone Olamine Biotin Rosemary Coconut Oil
Recuren Plus£18.29434 rev
Folliculitis & Seborrheic Dermatitis Shampoo Anti-Dandruff Psoriasis & Itchy Scalp Treatment Soothes Redness Flaking & Irritation
PHARMBANNER£16.641,541 rev
Neutrogena T/Gel Scalp Relief Anti-Dandruff Shampoo (250ml) With 3% Salicylic Acid Suitable for Those Prone to Scalp Psoriasis and Seborrhoeic Dermatitis Packaging may vary
Neutrogena£5.881,935 rev
Trending
90-day click momentumPsoriasis Treatment Cream for Scalp & Skin: Steroid-Free Formula with Salicylic Acid Colloidal Oatmeal & Niacinamide Helps Soothe Itching Redness & Scaling 50ml
Swiftalyn£8.674.9★
Psoriasis & Folliculitis Scalp Treatment Shampoo: Seborrheic Dermatitis Formula Anti-Dandruff Itchy and Dry Scalp Care with Salicylic Acid Piroctone Olamine Biotin Rosemary Coconut Oil
Recuren Plus£18.294.7★
Seborrheic Dermatitis & Psoriasis Scalp Shampoo: Folliculitis Shampoo Anti-Dandruff Shampoo for Itchy Redness-Prone Scalp with Salicylic Acid Sulfate-Free
Kopa Haiku£17.584.7★
Eucerin DermoCapillaire Calming Urea Shampoo 250ml Psoriasis and Dermatitis Shampoo for Dry Itchy Scalp Fragrance-Free Moisturising with Urea Lactate Paraben- and Silicon-Free
Eucerin£9.524.5★
Nizoral Scalp Soothing Leave-in Treatment Proven to Sooth Scalp Irritation Prevents Dry Itchy & Flaky Scalps Returning Soothes Itchiness between Washes Use on Wet or Dry Hair 1 x 100ml
Nizoral£5.724.4★
What buyers say about psoriasis scalp treatment
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“No more itching”
“doesnt stink”
“Good price”
“As described”
“Works perfectly”
“Best shampoo for scalp problems”
“my hair is really soft”
“Clean hair”
“Perfect for dry and sensitive skin”
What buyers complain about
“Around my ears became sore”
“No result st all”
“Expensive”
“Smells bad”
“It's not made a sucnificent improvement as yet”
“does not hydrate atall”
“This product is very harsh on the skin”
“My hair gets oily after a day however I tried this product for the first time”
“on this occassion it arrived unsealed and leaking”
“the ingredients on Amazon do not match the ingredients on the bottle”
Top return reasons
Common questions
- Is psoriasis scalp treatment profitable to sell on Amazon United Kingdom?
- The niche generates £139K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the psoriasis scalp treatment niche?
- 14 brands and 100 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in psoriasis scalp treatment?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.2%.
- When does demand for psoriasis scalp treatment peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
- What does it cost to enter the psoriasis scalp treatment niche?
- Listings span £4.70–£18.29; the average listing price is £10.61 (sweet spot $15–$100). The average incumbent carries 1,586 reviews — the moat a new listing must climb.