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Psoriasis Scalp Treatment

Fail

Demand is soft, at -25.0% this quarter, so Psoriasis Scalp Treatment is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£139K/yr154K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
64%top-5 click share · 14 brands · 100 sellers

Flapen Score

Psoriasis Scalp Treatment against its category

The dotted line is the Beauty average. Past it, Psoriasis Scalp Treatment is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Psoriasis Scalp Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Psoriasis Scalp Treatment 154K times last year and spent an estimated £139K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
8.5%
Market size, estimated
£139Ka year
Peak month
January2.0× the quietest month
Top search term
psoriasis scalp treatment40K searches a year

02 · Price

A sale here is worth £10.61.

Listings sell for £10.61 on average, from £4.70 to £18.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.61 that is £5K to £8K a year per listing.

Average price
£10.61under the $15 to $100 sweet spot
Price range
£4.70–£18.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #80 within Scalp Treatments. It carries 1,586 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#80in Scalp Treatments
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,586per listing
Listings tracked
16

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Psoriasis Scalp Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

100

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

26%

  • Brand 137%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Psoriasis Scalp Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Psoriasis Scalp Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • psoriasis scalp treatment40K/yr
  • scalp psoriasis treatment22K/yr
  • betnovate scalp application16K/yr
  • betacap scalp application14K/yr
  • eucerin scalp treatment11K/yr
  • eucerin dermocapillaire calming urea scalp treatment6K/yr
  • betacap7K/yr
  • scalp acne treatment6K/yr
  • scalp psoriasis10K/yr
  • scalp eczema treatment4K/yr

Reviews and returns

What reviews say buyers love and hate about Psoriasis Scalp Treatment

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Allergies”
0.2%of orders come back
“Around my ears became sore”
A buyer, on “Allergies”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Psoriasis Scalp Treatment questions

Answered from the same tracked data.