Is psoriasis cream profitable to sell on Amazon United Kingdom?

The niche generates £186K/yr across 22 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the psoriasis cream niche?

18 brands and 88 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in psoriasis cream?

Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.0%.

When does demand for psoriasis cream peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the psoriasis cream niche?

Listings span £4.78–£24.78; the average listing price is £10.04 (sweet spot $15–$100). The average incumbent carries 2,725 reviews — the moat a new listing must climb.

psoriasis cream

Worth a look

Shows low returns (0.0%), but soft demand (-16.1% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Price range

Okay£4.78–£24.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,724.68

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£186K

£186K/yr · 244K searches

Avg price

Okay£10.04

avg listing price — sweet spot $15–$100

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, psoriasis cream is a £186K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

psoriasis cream market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £151K–£201K; units × avg price
Conversion rate: 7.6%
Avg BSR: #141
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 8.7%
Avg brand age: 52 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

26%

E4527%
AECECI19%
Doublebase8%
Hydromol8%
Epaderm8%
Oilatum5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top psoriasis cream search terms

psoriasis cream104K/yr -14.2%6.3% conv.
psoriasis33K/yr -11.8%1.9% conv.
psoriasis cream that works38K/yr -7.3%5.0% conv.
psoriasis treatment20K/yr -43.5%2.8% conv.
cream for psoriasis10K/yr +2.8%4.2% conv.
e45 psoriasis cream9K/yr -1.4%16.6% conv.
vitamin d cream for psoriasis4K/yr +26.8%3.5% conv.
extreme psoriasis cream2K/yr +31.7%4.5% conv.
psoriasis ointment4K/yr -13.3%5.9% conv.
e45 psoriasis relief cream2K/yr +5.7%19.4% conv.

All search terms

Top psoriasis cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

E45 Psoriasis Cream 50 ml Treatment for Psoriasis Symptoms to Reduce Scaling Itching Redness Roughness Dry Hard Skin Moisturising E45 Cream Relieve Irritated Skin

E45£12.064.5★906 rev

100ml Emollient Cream for Eczema Psoriasis Dermatitis Soothing Hydrating Relief for Itchy Irritated Skin Protective Layer Moisturiser Suitable All Ages

AECECI£11.794.5★73 rev

Hydromol Ointment - Intensive Emollient for Very Dry & Itchy Skin - For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 500g Tub

Hydromol£7.994.6★3,708 rev

Epaderm Moisturising Cream for Dry Skin including Eczema and Psoriasis 500g Pump

Epaderm£9.714.7★5,708 rev

Psoriasis Cream Intensive Moisturiser for Dry Flaky & Itchy Skin Relief Soothes Protects Sensitive Skin Fragrance Free Non-Greasy Formula 20g

AECECI£7.924.7★16 rev

Newest

by launch date

Psoriasis Cream for Skin Psoriasis Eczema Soothing Ointment Dermatitis Cream to Relieve Itching for Skin Dry Itchy Rough Peeling

LINXINS£8.07125 rev

1mo ago

Psoriasis Treatment Cream for Scalp & Skin: Steroid-Free Formula with Salicylic Acid Colloidal Oatmeal & Niacinamide Helps Soothe Itching Redness & Scaling 50ml

Swiftalyn£8.6717 rev

3mo ago

Natures Relief Co£8.946 rev

4mo ago

Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin

MUPMEN£8.4524 rev

4mo ago

Psoriasis Cream Intensive Moisturising Cream for Very Dry Flaky Skin Suitable for Psoriasis & Eczema Prone Skin Face & Body 20g

AIDURA£8.3835 rev

5mo ago

What buyers say about psoriasis cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry12%

“Excellent moisturiser”

Value For Money11%

“Good price”

Quality-Overall10%

“Excellent product”

Allergies10%

“Has stopped the itching”

Efficiency6%

“Very effective”

Advertised Vs Actual Product6%

“Does what it says”

Skin Health4%

“Calms the skin during a flare up”

Itch Relief3%

“helps with the itch”

Smell3%

“smells nice”

Soft Feel3%

“now it's smooth as”

What buyers complain about

Allergies18%

“I have itchy skin condition”

Value For Money8%

“A bit expensive”

Smell7%

“don't like the smell”

Functionality-Overall7%

“Didn't help at all Good job I didn't pay for more”

Moist/Dry5%

“it also means its not the best moisturiser”

Skin Health5%

“I was constantly struggling with a dry skin rash down both arms”

Size-Overall4%

“the tubes are small”

Oily/Greasy2%

“Very greasy”

Dispensing Mechanism2%

“Good product, poor dispenser & packaging”

Color Fading/Discoloration2%

“it doesn't help reduce the redness like it says”

Top return reasons

Ingredients-Overall13%

Damage/Burn Hair13%

Leak-Proof9%

Advertised Vs Actual Product9%

Smell6%

Certifications6%

Suitability Combination Skin6%

Defective Material/Parts6%

Functionality-Overall6%

Compatibility-Overall6%

Common questions

Is psoriasis cream profitable to sell on Amazon United Kingdom?: The niche generates £186K/yr across 22 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the psoriasis cream niche?: 18 brands and 88 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in psoriasis cream?: Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.0%.
When does demand for psoriasis cream peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the psoriasis cream niche?: Listings span £4.78–£24.78; the average listing price is £10.04 (sweet spot $15–$100). The average incumbent carries 2,725 reviews — the moat a new listing must climb.