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Protein Treatment

Fail

The top 5 brands take 100% of clicks, so Protein Treatment is a Fail.

Flapen Score
36
36 / 100
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size
£64K/yr66K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
87%top-5 click share · 4 brands · 47 sellers

Flapen Score

Protein Treatment against its category

The dotted line is the Beauty average. Past it, Protein Treatment is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Treatment 66K times last year and spent an estimated £64K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
6.4%
Market size, estimated
£64Ka year
Top search term
aphogee two step protein treatment22K searches a year

02 · Price

A sale here is worth £15.13.

Listings sell for £15.13 on average, from £5.43 to £32.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.13 that is £2K to £4K a year per listing.

Average price
£15.13inside the $15 to $100 sweet spot
Price range
£5.43–£32.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #485 within Shampoos & Conditioners. It carries 1,831 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#485in Shampoos & Conditioners
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,831per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Protein Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 26%
  • Brand 34%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Protein Treatment search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Protein Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aphogee two step protein treatment22K/yr
  • aphogee16K/yr
  • hair protein9K/yr
  • protein treatment5K/yr
  • aphogee protein treatment3K/yr
  • protein for hair3K/yr
  • protein treatment for afro hair4K/yr
  • protein treatment for curly hair4K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Treatment

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Allergies”
0.1%of orders come back
“when it touched my scalp it felt like it was burning”
A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Protein Treatment questions

Answered from the same tracked data.