How competitive is the Protein Treatment niche on Amazon United Kingdom?

4 brands and 47 sellers compete in Protein Treatment on Amazon United Kingdom. The top 5 Protein Treatment products take 87% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Protein Treatment niche?

Protein Treatment sells for £15.13 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.43–£32.33. The average incumbent carries 1,831 reviews — the moat a new listing must climb.

Protein Treatment

brand-locked demand (top 5 brands take 100% of clicks) — Protein Treatment doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47

This niche Category average · 2,481 niches

Is Protein Treatment profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Treatment is a £64K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Protein Treatment: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.4% over the last 90 days and 6.4% of searches end in a purchase.

£64K

revenue / yr

Units sold / yr4K

Search volume / yr-25.4%66K

Conversion rate6.4%

Avg price£15.13

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 47

Top-5 product click share87%

Open market0%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Top Protein Treatment products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Aphogee Serious Hair Care Double Bundle (Balancing Moisturizer and Twostep Protein Treatment).

Price: £16.04
Rating: 4.5/5
Reviews: 8,170
Age: 5y ago

Aphogee Balancing Moisturizer 237 ml and Two Step Protein Treatment Kit 118 ml

Price: £16.16
Rating: 4.5/5
Reviews: 238
Age: 8y ago

Aphogee Two-Step Two-Step Protein Treatment and Protein Moisturizer 22 ml

Price: £5.43
Rating: 4.4/5
Reviews: 1,525
Age: 13y ago

ApHogee Two Step Protein Treatment 473ml

Price: £25.12
Rating: 4.5/5
Reviews: 670
Age: 19y ago

Aphogee Kertain 2 Minute Reconstructor 473 ml

Price: £11.74
Rating: 4.4/5
Reviews: 3,530
Age: 15y ago

Newest

by launch date

Aphoge Buy Two Step Protein Treatment Kit 16oz & Get Balancing Moisturizer 16oz

Price: £32.33
Rating: 5.0/5
Reviews: 6
Age: 2y ago

ApHogee Two Step Protein Treatment 118 ml

Price: £12.45
Rating: 4.4/5
Reviews: 102
Age: 3y ago

SheaMoisture Manuka Honey & Yoghurt Protein Power Hair Mask Sulphate-Free Deep Conditioner with Baobab Oils & Shea Butter Strengthens Dry Brittle Hair Reduces Breakage & Adds Curl Shine 227 ml

Price: £8.47
Rating: 4.5/5
Reviews: 404
Age: 3y ago

Aphogee Serious Hair Care Double Bundle (Balancing Moisturizer and Twostep Protein Treatment).

Price: £16.04
Rating: 4.5/5
Reviews: 8,170
Age: 5y ago

Aphogee Balancing Moisturizer 237 ml and Two Step Protein Treatment Kit 118 ml

Price: £16.16
Rating: 4.5/5
Reviews: 238
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Aphogee87%
cocall6%
Shea Moisture4%
Generic3%
Open — no brand owns it (0%)

Protein Treatment demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR6.4%Products9Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,831Avg BSR#485

Top Protein Treatment search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

aphogee two step protein treatment22K/yr -21.6%8.2% conv.
aphogee16K/yr -26.6%4.5% conv.
hair protein9K/yr -19.3%0.3% conv.
protein treatment5K/yr -30.1%3.1% conv.
aphogee protein treatment3K/yr -21.1%5.5% conv.
protein for hair3K/yr +5.4%0.6% conv.
protein treatment for afro hair4K/yr -32.0%2.2% conv.
protein treatment for curly hair4K/yr -58.5%1.4% conv.

What reviews say buyers love and hate about Protein Treatment

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Ease Of Use11%

“the product is very easy to use”

Hair Growth11%

“helps me keep my hair in good condition between cuts as I'm growing it out”

Suitability Straight Hair9%

“This treatment really works for my hair”

Smell8%

“Gorgeous scent and it works”

Quality-Overall7%

“Great product”

What buyers complain about

67% of reviews

Allergies17%

“when it touched my scalp it felt like it was burning”

Functionality-Overall17%

“Did not work for me”

Smell11%

“not the best smell”

Damage/Burn Hair11%

“After 2 color removal treatments, highlights and a bleach bath my hair was extremely damaged on the lengths as it can be seen in the first picture”

Hair Related11%

“I haven't really noticed any real difference in my hair to want to purchase this again”

Protein Treatment return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

25%

2Hair Related

11%

3Functionality-Overall

11%

4Suitability Short Hair

5Damage/Burn Hair

Common Protein Treatment questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Treatment 36/100 on Amazon United Kingdom — Skip it. The niche generates £64K/yr across 9 tracked products. Search demand moved -25.4% over the last 90 days.

Protein Treatment buyers on Amazon United Kingdom complain most about Allergies, Functionality-Overall, Smell, the themes mined from the niche's reviews. Its return rate is 0.1%.