protein treatment
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£15.13avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good£5.43–£32.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,831avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£64K£64K/yr · 66K searches
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, protein treatment is a £64K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
protein treatment market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £45K–£61K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #485
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Aphogee87%
- cocall6%
- Shea Moisture4%
- Generic3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 14 weeks — -25.4% search growth over the last 90 days.Top protein treatment search terms
- aphogee two step protein treatment22K/yr
- aphogee16K/yr
- hair protein9K/yr
- protein treatment5K/yr
- aphogee protein treatment3K/yr
- protein for hair3K/yr
- protein treatment for afro hair4K/yr
- protein treatment for curly hair4K/yr
Top protein treatment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aphogee Serious Hair Care Double Bundle (Balancing Moisturizer and Twostep Protein Treatment).
Aphogee£16.044.5★8,170 rev
Aphogee Balancing Moisturizer 237 ml and Two Step Protein Treatment Kit 118 ml
Aphogee£16.164.5★238 rev
Aphogee Two-Step Two-Step Protein Treatment and Protein Moisturizer 22 ml
Aphogee£5.434.4★1,525 rev
ApHogee Two Step Protein Treatment 473ml
cocall£25.124.5★670 rev
Aphogee Kertain 2 Minute Reconstructor 473 ml
Aphogee£11.744.4★3,530 rev
Newest
by launch date
Aphoge Buy Two Step Protein Treatment Kit 16oz & Get Balancing Moisturizer 16oz
Generic£32.336 rev
ApHogee Two Step Protein Treatment 118 ml
Aphogee£12.45102 rev
SheaMoisture Manuka Honey & Yoghurt Protein Power Hair Mask Sulphate-Free Deep Conditioner with Baobab Oils & Shea Butter Strengthens Dry Brittle Hair Reduces Breakage & Adds Curl Shine 227 ml
Shea Moisture£8.47404 rev
Aphogee Serious Hair Care Double Bundle (Balancing Moisturizer and Twostep Protein Treatment).
Aphogee£16.048,170 rev
Aphogee Balancing Moisturizer 237 ml and Two Step Protein Treatment Kit 118 ml
Aphogee£16.16238 rev
Trending
90-day click momentumApHogee Two Step Protein Treatment 118 ml
Aphogee£12.454.4★
Aphogee Serious Hair Care Double Bundle (Balancing Moisturizer and Twostep Protein Treatment).
Aphogee£16.044.5★
Aphogee Two-Step Two-Step Protein Treatment and Protein Moisturizer 22 ml
Aphogee£5.434.4★
Aphoge Buy Two Step Protein Treatment Kit 16oz & Get Balancing Moisturizer 16oz
Generic£32.335.0★
Aphogee Kertain 2 Minute Reconstructor 473 ml
Aphogee£11.744.4★
What buyers say about protein treatment
What buyers praise and complain about, mined from review topics.What buyers love
“the product is very easy to use”
“helps me keep my hair in good condition between cuts as I'm growing it out”
“This treatment really works for my hair”
“Gorgeous scent and it works”
“Great product”
“protected my hair for further damage”
“Does the job”
“Great for bleached hair”
“Works well”
“Great product been using it for years, an oldie”
What buyers complain about
“when it touched my scalp it felt like it was burning”
“Did not work for me”
“not the best smell”
“After 2 color removal treatments, highlights and a bleach bath my hair was extremely damaged on the lengths as it can be seen in the first picture”
“I haven't really noticed any real difference in my hair to want to purchase this again”
Top return reasons
Common questions
- Is protein treatment profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 9 tracked products. 90-day search growth is -25.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the protein treatment niche?
- 4 brands and 47 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in protein treatment?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.1%.
- What does it cost to enter the protein treatment niche?
- Listings span £5.43–£32.33; the average listing price is £15.13 (sweet spot $15–$100). The average incumbent carries 1,831 reviews — the moat a new listing must climb.