Protein Treatment
FailThe top 5 brands take 100% of clicks, so Protein Treatment is a Fail.
- Flapen Score
- 36 / 100Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 4736
- Market size
- £64K/yr66K searches / yr
- 90-day growth
- -25.4%search demand this quarter
- Competition
- 87%top-5 click share · 4 brands · 47 sellers
Flapen Score
Protein Treatment against its category
The dotted line is the Beauty average. Past it, Protein Treatment is stronger. Inside it, weaker.
Market
The Protein Treatment market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Treatment 66K times last year and spent an estimated £64K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -25.4%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £64Ka year
- Top search term
- aphogee two step protein treatment22K searches a year
02 · Price
A sale here is worth £15.13.
Listings sell for £15.13 on average, from £5.43 to £32.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.13 that is £2K to £4K a year per listing.
- Average price
- £15.13inside the $15 to $100 sweet spot
- Price range
- £5.43–£32.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #485 within Shampoos & Conditioners. It carries 1,831 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 78%
- Out of stock, average day
- 0.0%
- Average rank
- #485in Shampoos & Conditioners
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,831per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Protein Treatment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aphogee Serious Hair Care Double Bundle (Balancing Moisturizer and Twostep Protein Treatment).
- Price
- £16.04
- Rating
- 4.5/5
- Reviews
- 8,170
- Age
- 5y ago

Aphogee Balancing Moisturizer 237 ml and Two Step Protein Treatment Kit 118 ml
- Price
- £16.16
- Rating
- 4.5/5
- Reviews
- 238
- Age
- 8y ago

Aphogee Two-Step Two-Step Protein Treatment and Protein Moisturizer 22 ml
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 1,525
- Age
- 13y ago

ApHogee Two Step Protein Treatment 473ml
- Price
- £25.12
- Rating
- 4.5/5
- Reviews
- 670
- Age
- 19y ago

Aphogee Kertain 2 Minute Reconstructor 473 ml
- Price
- £11.74
- Rating
- 4.4/5
- Reviews
- 3,530
- Age
- 15y ago
Trending
estimated 90-day click momentum
ApHogee Two Step Protein Treatment 118 ml
- Price
- £12.45
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 3y ago

Aphogee Serious Hair Care Double Bundle (Balancing Moisturizer and Twostep Protein Treatment).
- Price
- £16.04
- Rating
- 4.5/5
- Reviews
- 8,170
- Age
- 5y ago

Aphogee Two-Step Two-Step Protein Treatment and Protein Moisturizer 22 ml
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 1,525
- Age
- 13y ago

Aphoge Buy Two Step Protein Treatment Kit 16oz & Get Balancing Moisturizer 16oz
- Price
- £32.33
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago

Aphogee Kertain 2 Minute Reconstructor 473 ml
- Price
- £11.74
- Rating
- 4.4/5
- Reviews
- 3,530
- Age
- 15y ago
Newest
by launch date
Aphoge Buy Two Step Protein Treatment Kit 16oz & Get Balancing Moisturizer 16oz
- Price
- £32.33
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago

ApHogee Two Step Protein Treatment 118 ml
- Price
- £12.45
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 3y ago

SheaMoisture Manuka Honey & Yoghurt Protein Power Hair Mask Sulphate-Free Deep Conditioner with Baobab Oils & Shea Butter Strengthens Dry Brittle Hair Reduces Breakage & Adds Curl Shine 227 ml
- Price
- £8.47
- Rating
- 4.5/5
- Reviews
- 404
- Age
- 3y ago

Aphogee Serious Hair Care Double Bundle (Balancing Moisturizer and Twostep Protein Treatment).
- Price
- £16.04
- Rating
- 4.5/5
- Reviews
- 8,170
- Age
- 5y ago

Aphogee Balancing Moisturizer 237 ml and Two Step Protein Treatment Kit 118 ml
- Price
- £16.16
- Rating
- 4.5/5
- Reviews
- 238
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
47
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Aphogee87%
- cocall6%
- Shea Moisture4%
- Generic3%
- Open — no brand owns it (0%)
Demand
Protein Treatment search demand
Weekly searches over the year. Pick a range.
Search terms
Top Protein Treatment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aphogee two step protein treatment22K/yr
- aphogee16K/yr
- hair protein9K/yr
- protein treatment5K/yr
- aphogee protein treatment3K/yr
- protein for hair3K/yr
- protein treatment for afro hair4K/yr
- protein treatment for curly hair4K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Treatment
We read the reviews and the return reasons for every product selling here.
“when it touched my scalp it felt like it was burning”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Treatment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









