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Proshield Plus Skin Protectant

a concentrated shelf (top 5 take 89% of clicks) — Proshield Plus Skin Protectant doesn't clear our bar today.

Flapen Score

48
Skip it

Top 44% of 2,481 Beauty niches · +1 vs the category median of 47

Market size 44Growth 25Conversion 100Competition 9Returns 100Price range 85Avg price 90Brand share 17Review moat 80Quality gap 16
This niche Category average · 2,481 niches

Is Proshield Plus Skin Protectant profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Proshield Plus Skin Protectant is a £232K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 48/100.

Proshield Plus Skin Protectant: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.6% over the last 90 days and 26.6% of searches end in a purchase.

£232K

revenue / yr

Units sold / yr13K
Search volume / yr-0.6%42K
Conversion rate26.6%
Avg price£20.82

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers7 · 38
Top-5 product click share89%
Open market7%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement13%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews401

Top Proshield Plus Skin Protectant products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

£0£35K£70K£104K£139K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

38

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

3%

  • Proshield41%
  • Smith & Nephew35%
  • PROSHIELD PLUS7%
  • MediSale Ltd5%
  • Generic4%
  • MediSale4%
  • Open — no brand owns it (1 brand, 3%)

Proshield Plus Skin Protectant demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR26.6%Products8Brands7Top 5 Brands93%OOS Rate0.0%Rating4.7★Reviews401Avg BSR#255
900700Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Proshield Plus Skin Protectant search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • proshield barrier cream20K/yr
  • pro shield barrier cream6K/yr
  • proshield7K/yr
  • proshield plus skin protectant3K/yr
  • proshield plus4K/yr
  • pro shield2K/yr

What reviews say buyers love and hate about Proshield Plus Skin Protectant

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall21%

Excellent product

Value For Money15%

Good value

Protection6%

I like this cream good protection not sticky

Efficiency6%

Works well

Suitability Combination Skin6%

Provides an effective barrier on delicate skin

What buyers complain about

67% of reviews
Durability20%

Lasted few days

Allergies20%

Nappy rash horrible

Oily/Greasy10%

has a strange oily consistency

Value For Money10%

Expensive

Smell7%

It's not perfumed

Proshield Plus Skin Protectant return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
100%

Common Proshield Plus Skin Protectant questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Proshield Plus Skin Protectant 48/100 on Amazon United Kingdom — Skip it. The niche generates £232K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -0.6% over the last 90 days.
Search demand for Proshield Plus Skin Protectant on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.