proshield plus skin protectant
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£20.82avg listing price — sweet spot $15–$100
Price range
Great£9.55–£53.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great400.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay£232K£232K/yr · 42K searches
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, proshield plus skin protectant is a £232K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
proshield plus skin protectant market data
- Units sold / yr
- 10K–13K
- avg 1,250–1,500/product
- Revenue / yr
- £208K–£260K
- units × avg price
- Conversion rate
- 26.6%
- Avg BSR
- #255
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 13%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
38
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
3%
- Proshield41%
- Smith & Nephew35%
- PROSHIELD PLUS7%
- MediSale Ltd5%
- Generic4%
- MediSale4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top proshield plus skin protectant search terms
- proshield barrier cream20K/yr
- pro shield barrier cream6K/yr
- proshield7K/yr
- proshield plus skin protectant3K/yr
- proshield plus4K/yr
- pro shield2K/yr
Top proshield plus skin protectant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Proshield Plus Skin Protect 115Gr - Pack of 2
Proshield£19.084.7★860 rev
Proshield Plus Skin Protect 115g: Reliable Skin Barrier Protection
Smith & Nephew£11.534.7★592 rev
Proshield Plus Skin Protect 115Gr - Pack of 1
PROSHIELD PLUS£11.734.5★66 rev
Proshield New Skin Care Kit | Incontinence Care Barrier Cream & Cleansing Foam | Dual Action Protection & Cleaning
MediSale Ltd£21.754.7★179 rev
6x Pro-shield Plus Skin Protectant 115g | 6 TUBES | Designed To Manage Moisture-Related Skin Damage
Generic£53.035.0★1 rev
Newest
by launch date6x Pro-shield Plus Skin Protectant 115g | 6 TUBES | Designed To Manage Moisture-Related Skin Damage
Generic£53.031 rev
3 x Proshield Plus Barrier Cream 115g | Advanced Skin Moisture Protection
MediSale£27.8325 rev
Proshield New Skin Care Kit | Incontinence Care Barrier Cream & Cleansing Foam | Dual Action Protection & Cleaning
MediSale Ltd£21.75179 rev
Proshield Plus Skin Protect 115Gr - Pack of 2
Proshield£19.08860 rev
Proshield Plus Skin Protect 115Gr - Pack of 1
PROSHIELD PLUS£11.7366 rev
Trending
90-day click momentum6x Pro-shield Plus Skin Protectant 115g | 6 TUBES | Designed To Manage Moisture-Related Skin Damage
Generic£53.035.0★
Proshield Plus Skin Protect 115Gr - Pack of 1
PROSHIELD PLUS£11.734.5★
Proshield Plus Skin Protectant
Smith & Nephew£12.024.8★
Proshield Plus Skin Protect 115Gr - Pack of 2
Proshield£19.084.7★
Proshield Plus Skin Protect 115g: Reliable Skin Barrier Protection
Smith & Nephew£11.534.7★
What buyers say about proshield plus skin protectant
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good value”
“I like this cream good protection not sticky”
“Works well”
“Provides an effective barrier on delicate skin”
“This stuff if really good to provide a protective barrier on the skin without being thick and greasy”
“Great for personel cleaning”
“Iam disabled and use this product daily”
“It does exactly what it says”
“is easy to apply”
What buyers complain about
“Lasted few days”
“Nappy rash horrible”
“has a strange oily consistency”
“Expensive”
“It's not perfumed”
Top return reasons
Common questions
- Is proshield plus skin protectant profitable to sell on Amazon United Kingdom?
- The niche generates £232K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the proshield plus skin protectant niche?
- 7 brands and 38 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in proshield plus skin protectant?
- Top complaints mined from reviews: Durability, Allergies, Oily/Greasy. The return rate is 0.0%.
- When does demand for proshield plus skin protectant peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the proshield plus skin protectant niche?
- Listings span £9.55–£53.03; the average listing price is £20.82 (sweet spot $15–$100). The average incumbent carries 401 reviews — the moat a new listing must climb.