Skip to content

Proshield Plus Skin Protectant

Fail

The top 5 products take 89% of clicks, so Proshield Plus Skin Protectant is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£232K/yr42K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
89%top-5 click share · 7 brands · 38 sellers

Flapen Score

Proshield Plus Skin Protectant against its category

The dotted line is the Beauty average. Past it, Proshield Plus Skin Protectant is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Proshield Plus Skin Protectant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Proshield Plus Skin Protectant 42K times last year and spent an estimated £232K. The top 5 brands take 93% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 26.6% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 26.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
26.6%
Market size, estimated
£232Ka year
Peak month
January1.2× the quietest month
Top search term
proshield barrier cream20K searches a year

02 · Price

A sale here is worth £20.82.

Listings sell for £20.82 on average, from £9.55 to £53.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £20.82 that is £26K to £31K a year per listing.

Average price
£20.82inside the $15 to $100 sweet spot
Price range
£9.55–£53.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
£26K–£31K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #255 within Body. It carries 401 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
63%
Out of stock, average day
0.0%
Average rank
#255in Body
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
401per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Proshield Plus Skin Protectant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

38

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

3%

  • Brand 141%
  • Brand 235%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Proshield Plus Skin Protectant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Proshield Plus Skin Protectant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • proshield barrier cream20K/yr
  • pro shield barrier cream6K/yr
  • proshield7K/yr
  • proshield plus skin protectant3K/yr
  • proshield plus4K/yr
  • pro shield2K/yr

Reviews and returns

What reviews say buyers love and hate about Proshield Plus Skin Protectant

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
<0.1%of orders come back, a rate Amazon rounds to zero
“Lasted few days”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Proshield Plus Skin Protectant questions

Answered from the same tracked data.