How competitive is the Professional Hair Colour niche on Amazon United Kingdom?

4 brands and 81 sellers compete in Professional Hair Colour on Amazon United Kingdom. The top 5 Professional Hair Colour products take 92% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Professional Hair Colour?

Professional Hair Colour buyers on Amazon United Kingdom complain most about Color, Durability, Adhesion/Stickiness, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Professional Hair Colour niche?

Professional Hair Colour sells for £9.04 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.45–£15.59. The average incumbent carries 3,287 reviews — the moat a new listing must climb.

Professional Hair Colour

brand-locked demand (top 5 brands take 100% of clicks) — Professional Hair Colour doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,400 of 2,481 Beauty niches · −15 vs the category median of 47

This niche Category average · 2,481 niches

Is Professional Hair Colour profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Professional Hair Colour is a £57K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Professional Hair Colour: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.5% over the last 90 days and 12.4% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr6K

Search volume / yr+1.5%51K

Conversion rate12.4%

Avg price£9.04

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 81

Top-5 product click share92%

Open market0%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Top Professional Hair Colour products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wella Koleston Pefect Colour Accessories 5/0 60 ml

Price: £7.78
Rating: 4.7/5
Reviews: 344
Age: 7y ago

Wella Koleston Perfect Me+ Pure Naturals Permanent Hair Colour Cream No. 5/00 Light Brown Natural 60 ml

Price: £8.16
Rating: 4.6/5
Reviews: 6,009
Age: 7y ago

Schwarzkopf IR 5-0 60ml

Price: £7.45
Rating: 4.8/5
Reviews: 912
Age: 13y ago

XP100 Intense Radiance Permanent Hair Colour - 5.00 Light Intense Brown 100ml

Price: £7.89
Rating: 4.7/5
Reviews: 342
Age: 8y ago

Wella Koleston Perfect Me+ KP Pure Naturals 5/0 Light Brown - Pack of 2

Price: £15.59
Rating: 4.6/5
Reviews: 1,375
Age: 6y ago

Newest

by launch date

Wella Koleston Perfect Me+ KP Pure Naturals 5/0 Light Brown - Pack of 2

Price: £15.59
Rating: 4.6/5
Reviews: 1,375
Age: 6y ago

Wella Koleston Pefect Colour Accessories 5/0 60 ml

Price: £7.78
Rating: 4.7/5
Reviews: 344
Age: 7y ago

Wella Koleston Perfect Me+ Pure Naturals Permanent Hair Colour Cream No. 5/00 Light Brown Natural 60 ml

Price: £8.16
Rating: 4.6/5
Reviews: 6,009
Age: 7y ago

Wella Koleston Perfect Me+ 60ml - 12/81

Price: £7.93
Rating: 4.6/5
Reviews: 13,385
Age: 7y ago

XP100 Intense Radiance Permanent Hair Colour - 5.00 Light Intense Brown 100ml

Price: £7.89
Rating: 4.7/5
Reviews: 342
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

WELLA62%
Wella Professionals19%
Schwarzkopf11%
XP8%
Open — no brand owns it (0%)

Professional Hair Colour demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR12.4%Products7Brands4Top 5 Brands100%OOS Rate3.9%Rating4.6★Reviews3,287Avg BSR#100

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Professional Hair Colour search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

professional hair dye17K/yr -13.8%0.6% conv.
professional hair colour14K/yr +4.7%0.4% conv.
wella koleston 5/05K/yr +14.9%21.2% conv.
koleston 5/04K/yr +16.4%27.5% conv.
wella 5/04K/yr +29.7%21.0% conv.
salon hair dye4K/yr -8.7%0.1% conv.
5/0 koleston perfect wella3K/yr +13.0%37.3% conv.

What reviews say buyers love and hate about Professional Hair Colour

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Color34%

“Nice colour”

Suitability Colored Hair28%

“The colour came out rich and even, and it covered my hair nicely without looking patchy”

Hair Styling13%

“My hair love this quality”

Quality-Overall13%

“Great product”

Value For Money3%

“Its a great option if youre looking for an affordable”

What buyers complain about

88% of reviews

Color50%

“result very blue grey”

Durability13%

“it doesnt last more than two weeks”

Adhesion/Stickiness13%

“It was very sticky”

Texture/Consistency-Overall13%

“The consistency was not as it should be”

Professional Hair Colour return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

88%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

77%

2Advertised Vs Actual Product

3Suitability Colored Hair

4Instructions/User Manual/Troubleshooting

5Defective Material/Parts

Common Professional Hair Colour questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Professional Hair Colour 32/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 7 tracked products. Search demand moved +1.5% over the last 90 days.