Professional Hair Colour

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months

51K

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

12.4%

Market size, estimated

£57Ka year

Peak month

April1.2× the quietest month

Top search term

professional hair dye17K searches a year

Listings sell for £9.04 on average, from £7.45 to £15.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £9.04 that is £5K to £7K a year per listing.

Average price

£9.04under the $15 to $100 sweet spot

Price range

£7.45–£15.59

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

500–750

Revenue per listing a year

£5K–£7K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #100 within Hair Colour. It carries 3,287 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#100in Hair Colour

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,287per listing

Listings tracked

7

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

73 months