professional hair colour
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,286.86avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Avg price
Okay£9.04avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£57K£57K/yr · 51K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Price range
Bad£7.45–£15.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, professional hair colour is a £57K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
professional hair colour market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- £45K–£54K
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 3.9%
- Avg brand age
- 73 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
81
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- WELLA62%
- Wella Professionals19%
- Schwarzkopf11%
- XP8%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top professional hair colour search terms
- professional hair dye17K/yr
- professional hair colour14K/yr
- wella koleston 5/05K/yr
- koleston 5/04K/yr
- wella 5/04K/yr
- salon hair dye4K/yr
- 5/0 koleston perfect wella3K/yr
Top professional hair colour products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wella Koleston Pefect Colour Accessories 5/0 60 ml
WELLA£7.784.7★344 rev
Wella Koleston Perfect Me+ Pure Naturals Permanent Hair Colour Cream No. 5/00 Light Brown Natural 60 ml
Wella Professionals£8.164.6★6,009 rev
Schwarzkopf IR 5-0 60ml
Schwarzkopf£7.454.8★912 rev
XP100 Intense Radiance Permanent Hair Colour - 5.00 Light Intense Brown 100ml
XP£7.894.7★342 rev
Wella Koleston Perfect Me+ KP Pure Naturals 5/0 Light Brown - Pack of 2
WELLA£15.594.6★1,375 rev
Newest
by launch dateWella Koleston Perfect Me+ KP Pure Naturals 5/0 Light Brown - Pack of 2
WELLA£15.591,375 rev
Wella Koleston Pefect Colour Accessories 5/0 60 ml
WELLA£7.78344 rev
Wella Koleston Perfect Me+ Pure Naturals Permanent Hair Colour Cream No. 5/00 Light Brown Natural 60 ml
Wella Professionals£8.166,009 rev
Wella Koleston Perfect Me+ 60ml - 12/81
Wella Professionals£7.9313,385 rev
XP100 Intense Radiance Permanent Hair Colour - 5.00 Light Intense Brown 100ml
XP£7.89342 rev
Trending
90-day click momentum
Wella Illumina Color Permanent Hair Color No. 10/1 Lightest Ash Blonde 0.08103 kg
Wella Professionals£8.464.4★
Wella Koleston Perfect Me+ Pure Naturals Permanent Hair Colour Cream No. 5/00 Light Brown Natural 60 ml
Wella Professionals£8.164.6★
XP100 Intense Radiance Permanent Hair Colour - 5.00 Light Intense Brown 100ml
XP£7.894.7★
Schwarzkopf IR 5-0 60ml
Schwarzkopf£7.454.8★
Wella Koleston Pefect Colour Accessories 5/0 60 ml
WELLA£7.784.7★
What buyers say about professional hair colour
What buyers praise and complain about, mined from review topics.What buyers love
“Nice colour”
“The colour came out rich and even, and it covered my hair nicely without looking patchy”
“My hair love this quality”
“Great product”
“Its a great option if youre looking for an affordable”
“was simple to use”
“The instructions were clear”
What buyers complain about
“result very blue grey”
“it doesnt last more than two weeks”
“It was very sticky”
“The consistency was not as it should be”
Top return reasons
Common questions
- Is professional hair colour profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 7 tracked products. 90-day search growth is +1.5%. Flapen's verdict: Skip it (32/100).
- How competitive is the professional hair colour niche?
- 4 brands and 81 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in professional hair colour?
- Top complaints mined from reviews: Color, Durability, Adhesion/Stickiness. The return rate is 0.3%.
- When does demand for professional hair colour peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the professional hair colour niche?
- Listings span £7.45–£15.59; the average listing price is £9.04 (sweet spot $15–$100). The average incumbent carries 3,287 reviews — the moat a new listing must climb.