Princess
MaybeAn estimated 0.5% of orders come back. But buyers convert on only 1.6% of searches, so Princess is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £173K/yr806K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 27%top-5 click share · 27 brands · 217 sellers
Flapen Score
Princess against its category
The dotted line is the Beauty average. Past it, Princess is stronger. Inside it, weaker.
Market
The Princess market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Princess 806K times last year and spent an estimated £173K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 806K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.
- Searches, last 12 months
- 806K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £173Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- disney princess454K searches a year
02 · Price
A sale here is worth £13.29.
Listings sell for £13.29 on average, from £1.77 to £135.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £13.29 that is £1K to £3K a year per listing.
- Average price
- £13.29under the $15 to $100 sweet spot
- Price range
- £1.77–£135.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #140 within Make-up. It carries 2,834 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 93%
- Out of stock, average day
- 5.6%
- Average rank
- #140in Make-up
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,834per listing
- Listings tracked
- 74
04 · Newcomers
5 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Princess products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Totum Disney Princess Jewellery Craft Set Make 2 Bracelets with Puffy Charms Suits Ages 5 Years +
- Price
- £9.16
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 3y ago

Mattel Disney Princess Rapunzel Doll Tangled in Signature Clothing Collectible Fashion Poseable with Blonde Hair Tiara Crown Accessories Toys for Ages 3 and Up HLW03
- Price
- £6.87
- Rating
- 4.7/5
- Reviews
- 24,043
- Age
- 3y ago

Disney Princess Lip Balm Set 5 Flavored Lip Balms for Kids Cherry Sugar Apple Strawberry & Grape Ariel Cinderella Tiana Rapunzel & Jasmine Fun Moisturizing Lip Care Gift Set for Girls
- Price
- £4.88
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 11mo ago

Mattel Disney Princess & Friends Set with 5 Posable Small Dolls in Removable Skirts or Pants & 5 Friend Figures Inspired by the Disney Movies JBL33
- Price
- £19.46
- Rating
- 4.6/5
- Reviews
- 3,611
- Age
- 1y ago

Disney Princess Art Set Arts and Crafts for Kids 60 Pieces Colouring Sets for Girls Creative Drawing and Painting Sets for Children Art Supplies
- Price
- £12.84
- Rating
- 4.4/5
- Reviews
- 470
- Age
- 3y ago
Trending
estimated 90-day click momentum
Disney Princess Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Travel Holiday Essentials (Pink Princess)
- Price
- £14.01
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 9mo ago

Disney Princess Girls Pyjamas Ariel Belle Tiana Cinderella & Snow-White Girls Pjs Kids Cotton Pyjamas 4-5 Years
- Price
- £13.07
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

Disney Princess Girls Pyjama Set Soft Long-Sleeve Top & Bottoms Character All-Over Print Cosy Kids Sleepwear Comfortable PJs Gifts for Girls Machine Washable Pink
- Price
- £14.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Disney Princess Personalised Girls Short Pyjamas Character Nightwear (Princess Shorty 3-4 Years)
- Price
- £12.73
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Disney Girls Pyjamas Short Sleeve Princess Pjs Kids Pjs For Summer Cute Girls Pyjama Sets Green 6-7 Years
- Price
- £9.24
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 1y ago
Newest
by launch date
Disney Princess Girls Pyjama Set Soft Long-Sleeve Top & Bottoms Character All-Over Print Cosy Kids Sleepwear Comfortable PJs Gifts for Girls Machine Washable Pink
- Price
- £14.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Disney Princess Girls Pyjamas Ariel Belle Tiana Cinderella & Snow-White Girls Pjs Kids Cotton Pyjamas 4-5 Years
- Price
- £13.07
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

Disney Princess Ariel Wooden Spa Set for Kids 18 Piece Pretend Beauty Playset with Mirror Book Box Wooden Beauty Accessories Travel Friendly Princess Toy Gift for Girls Age 3+ Disney Kids Play Set
- Price
- £16.54
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 6mo ago

Mattel Disney Princess Ultimate Princess Collection with 13 Fashion Dolls in Sparkling Clothing & Accessories Poseable Inspired by Movies JFC43
- Price
- £135.90
- Rating
- 4.9/5
- Reviews
- 398
- Age
- 8mo ago

Disney Princess Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Travel Holiday Essentials (Pink Princess)
- Price
- £14.01
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
27 rising
Sellers
217
Est. top-5 brand share
66%
Top 20: 95%
Est. top-5 click share
27%
Top 20: 62%
Open market
29%
- Disney24%
- Mattel18%
- Skillmatics9%
- Totum7%
- Townley Girl7%
- Disney Princess6%
Demand
Princess search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.8×
Search terms
Top Princess search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- disney princess454K/yr
- disney princess gifts148K/yr
- disney toys90K/yr
- disney princess toys61K/yr
- disney gifts for girls23K/yr
- disney toy12K/yr
- disney princesses11K/yr
- princesses8K/yr
Reviews and returns
What reviews say buyers love and hate about Princess
We read the reviews and the return reasons for every product selling here.
“The box is quite small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Princess questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









