Princess
Princess shows low returns (0.5%), but weak search conversion (1.6%) keeps it on the watch list.
Flapen Score
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Is Princess profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Princess is a £173K/yr Amazon United Kingdom market (806K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.
Princess: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +0.0% over the last 90 days and 1.6% of searches end in a purchase.
£173K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 74 products
Top Princess products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Totum Disney Princess Jewellery Craft Set Make 2 Bracelets with Puffy Charms Suits Ages 5 Years +
- Price
- £9.16
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 3y ago
Mattel Disney Princess Rapunzel Doll Tangled in Signature Clothing Collectible Fashion Poseable with Blonde Hair Tiara Crown Accessories Toys for Ages 3 and Up HLW03
- Price
- £6.87
- Rating
- 4.7/5
- Reviews
- 24,043
- Age
- 3y ago
Disney Princess Lip Balm Set 5 Flavored Lip Balms for Kids Cherry Sugar Apple Strawberry & Grape Ariel Cinderella Tiana Rapunzel & Jasmine Fun Moisturizing Lip Care Gift Set for Girls
- Price
- £4.88
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 11mo ago
Mattel Disney Princess & Friends Set with 5 Posable Small Dolls in Removable Skirts or Pants & 5 Friend Figures Inspired by the Disney Movies JBL33
- Price
- £19.46
- Rating
- 4.6/5
- Reviews
- 3,611
- Age
- 1y ago
Disney Princess Art Set Arts and Crafts for Kids 60 Pieces Colouring Sets for Girls Creative Drawing and Painting Sets for Children Art Supplies
- Price
- £12.84
- Rating
- 4.4/5
- Reviews
- 470
- Age
- 3y ago
Trending
90-day click momentum
Disney Princess Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Travel Holiday Essentials (Pink Princess)
- Price
- £14.01
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 9mo ago
Disney Princess Girls Pyjamas Ariel Belle Tiana Cinderella & Snow-White Girls Pjs Kids Cotton Pyjamas 4-5 Years
- Price
- £13.07
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
Disney Princess Girls Pyjama Set Soft Long-Sleeve Top & Bottoms Character All-Over Print Cosy Kids Sleepwear Comfortable PJs Gifts for Girls Machine Washable Pink
- Price
- £14.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Disney Princess Personalised Girls Short Pyjamas Character Nightwear (Princess Shorty 3-4 Years)
- Price
- £12.73
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Disney Girls Pyjamas Short Sleeve Princess Pjs Kids Pjs For Summer Cute Girls Pyjama Sets Green 6-7 Years
- Price
- £9.24
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 1y ago
Newest
by launch dateDisney Princess Girls Pyjama Set Soft Long-Sleeve Top & Bottoms Character All-Over Print Cosy Kids Sleepwear Comfortable PJs Gifts for Girls Machine Washable Pink
- Price
- £14.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Disney Princess Girls Pyjamas Ariel Belle Tiana Cinderella & Snow-White Girls Pjs Kids Cotton Pyjamas 4-5 Years
- Price
- £13.07
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
Disney Princess Ariel Wooden Spa Set for Kids 18 Piece Pretend Beauty Playset with Mirror Book Box Wooden Beauty Accessories Travel Friendly Princess Toy Gift for Girls Age 3+ Disney Kids Play Set
- Price
- £16.54
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 6mo ago
Mattel Disney Princess Ultimate Princess Collection with 13 Fashion Dolls in Sparkling Clothing & Accessories Poseable Inspired by Movies JFC43
- Price
- £135.90
- Rating
- 4.9/5
- Reviews
- 398
- Age
- 8mo ago
Disney Princess Girls Baseball Cap Sunglasses & Scrunchies Set Adjustable Sun Hat 100% UV Shades Travel Holiday Essentials (Pink Princess)
- Price
- £14.01
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
Brands
27 rising
Sellers
217
Top-5 brand share
66%
Top 20: 95%
Top-5 click share
27%
Top 20: 62%
Open market
29%
- Disney24%
- Mattel18%
- Skillmatics9%
- Totum7%
- Townley Girl7%
- Disney Princess6%
Princess demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 2.8×
Top Princess search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- disney princess454K/yr
- disney princess gifts148K/yr
- disney toys90K/yr
- disney princess toys61K/yr
- disney gifts for girls23K/yr
- disney toy12K/yr
- disney princesses11K/yr
- princesses8K/yr
What reviews say buyers love and hate about Princess
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Great quality toy”
“Endless entertainment”
“Excellent value”
“Gift”
“The colors are vibrant”
What buyers complain about
62% of reviews“The box is quite small”
“Terrible quality clothes are frayed”
“It is quite expensive”
“This was the first thing to break”
“The bits that were glued on had popped off within minutes”
Princess return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Princess questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
