Primer

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

11.1%

Market size, estimated

£1.2Ma year

Peak month

November3.0× the quietest month

Top search term

primer518K searches a year

Listings sell for £6.02 on average, from £3.34 to £8.55. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At £6.02 that is £60K to £75K a year per listing.

Average price

£6.02under the $15 to $100 sweet spot

Price range

£3.34–£8.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

10,000–12,500

Revenue per listing a year

£60K–£75K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Make-up. It carries 17,965 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#8in Make-up

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

17,965per listing

Listings tracked

14

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months