Primelash Mascara

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.

Searches, last 12 months

315K

Growth, 90 days vs prior 90

-18.3%

Conversion, latest week

3.2%

Market size, estimated

£183Ka year

Peak month

February2.0× the quietest month

Top search term

prime prometics112K searches a year

Listings sell for £18.34 on average, from £5.28 to £31.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £18.34 that is £5K to £9K a year per listing.

Average price

£18.34inside the $15 to $100 sweet spot

Price range

£5.28–£31.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£5K–£9K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #215 within Make-up. It carries 7,874 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

88%

Out of stock, average day

10.3%

Average rank

#215in Make-up

Average rating

4.06 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,874per listing

Listings tracked

24

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

40 months