Prime Lash Mascara for Mature Ladies

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months

46K

Growth, 90 days vs prior 90

-29.2%

Conversion, latest week

4.6%

Market size, estimated

£22Ka year

Peak month

February2.1× the quietest month

Top search term

prime lash mascara for mature ladies19K searches a year

Listings sell for £10.17 on average, from £3.43 to £22.97. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.17 that is £0 to £1K a year per listing.

Average price

£10.17under the $15 to $100 sweet spot

Price range

£3.43–£22.97

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #409 within Make-up. It carries 12,831 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

80%

Out of stock, average day

9.3%

Average rank

#409in Make-up

Average rating

3.78 starsAmazon United Kingdom average 4.36 stars

Average reviews

12,831per listing

Listings tracked

10

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months