Pride
Pride shows demand growing +309.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 3% of 2,481 Beauty niches · +16 vs the category median of 47
Is Pride profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pride is a £45K/yr Amazon United Kingdom market (329K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 63/100.
Pride: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +309.4% over the last 90 days and 2.3% of searches end in a purchase.
£45K
revenue / yr
Who owns the niche?
The top 5 brands hold 33% of demand, so 67% of the market is open.
67%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 72 products
Top Pride products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rainbow Pride Flag Face Paint - Gay Pride Rainbow Stripe Fan Brush Stick Face and Body Paint for Gay Pride Parade Pride Month Celebrations Cosplay Party and Halloween Makeup (1 Pack)
- Price
- £3.18
- Rating
- 4.5/5
- Reviews
- 494
- Age
- 4y ago
HENBRANDT Rainbow Short Fingerless Fishnet Gloves - LGBTQ+ Pride Accessories Wrist Length Stretchy Mesh Neon Gloves for 80s 90s Fancy Dress - Womens Accessories
- Price
- £2.54
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 3y ago
iZoeL Pride Decorations Large Pride Flag Bunting Banners Hand Flags Bracelet Tattoos - LGBTQ Accessories Progressive for LGBT Month LGBTQ+ Parade Street Bar Decor
- Price
- £9.69
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 2y ago
AOMIG Rainbow Face Paint 4 Pack Pride Face Paint Rainbow Fan Brush Stick Rainbow Flag Face & Body Paints Fancy Dress for Gay Pride Celebrations Parade Cosplay Party Halloween Makeup
- Price
- £3.91
- Rating
- 4.2/5
- Reviews
- 1,065
- Age
- 4y ago
SEPGLITTER Pride Pins - 54pc Rainbow LGBTQ Pride Day Buttons
- Price
- £9.44
- Rating
- 4.7/5
- Reviews
- 456
- Age
- 3y ago
Trending
90-day click momentum
80+Pcs Rainbow LGBT Pride Temporary Tattoos Pride Month Gay Pride Decorations Butterfly Love Is Love Equality Heart Temp Tattoo Stickers for Parades Celebrations Party Accessories Adults Women Men
- Price
- £3.46
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
Pride Stickers - 500Pcs Gay Pride Accessories Heart Shape Rainbow Stickers for LGBTQ Lesbian Bisexual Pride Month Parades Pride Decorations
- Price
- £4.40
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 2y ago
Pride Accessories Kit 2 Pack Rainbow Face Paint 2 Face Temporary Tattoos 100+PCS Pride Stickers for Gay Pride Parade Pride Day and Party Cosplay LGBTQ Celebrations
- Price
- £4.75
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 3mo ago
16PCS Pride Rainbow Butterfly Hair Clips 8 Large & 8 Small with Foldable Wings for Pride Parade Rainbow Hair Accessories for LGBTQ Day Celebration Outfit
- Price
- £4.78
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 2mo ago
Oiomniv 2 Pack Pride Face Paint Stick with Pride Tattoos Rainbow Face & Body Paint for LGBTQ Pride Parade Gay Pride Makeup Pride Month Accessories Rainbow Flag Face Paint Easy Wash Skin Safe
- Price
- £4.27
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 6mo ago
Newest
by launch date16PCS Pride Rainbow Butterfly Hair Clips 8 Large & 8 Small with Foldable Wings for Pride Parade Rainbow Hair Accessories for LGBTQ Day Celebration Outfit
- Price
- £4.78
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 2mo ago
Czdtq 8 Pcs Rainbow Bracelets Gay Pride Rainbow Bracelet Gay Pride Accessories Prides Friendship Wristbands Men Women Unisex Prides Bracelet Woven Rainbows Wristband for Men Women Gay Lesbian
- Price
- £5.27
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
Pride Accessories Kit 2 Pack Rainbow Face Paint 2 Face Temporary Tattoos 100+PCS Pride Stickers for Gay Pride Parade Pride Day and Party Cosplay LGBTQ Celebrations
- Price
- £4.75
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 3mo ago
80+Pcs Rainbow LGBT Pride Temporary Tattoos Pride Month Gay Pride Decorations Butterfly Love Is Love Equality Heart Temp Tattoo Stickers for Parades Celebrations Party Accessories Adults Women Men
- Price
- £3.46
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago
Echehi Gay Pride Accessories With Festival Sunglasses Pride Wristbands Rainbow Fans Rainbow Pride Stickers Tatoos LGBTQ Accessories For Parades Party
- Price
- £7.79
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
50 falling
Sellers
75
Top-5 brand share
33%
Top 20: 75%
Top-5 click share
26%
Top 20: 61%
Open market
63%
- HENBRANDT9%
- GCCL9%
- iZoeL6%
- iwiio5%
- Attyxfica4%
- JYZPJ4%
Pride demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.9×
Top Pride search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pride171K/yr
- pride accessories102K/yr
- gay pride accessories17K/yr
- rainbow accessories10K/yr
- lgbtq accessories8K/yr
- gay pride8K/yr
- pride accessories women5K/yr
- lgbtq+7K/yr
What reviews say buyers love and hate about Pride
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“colours are bright”
“All of them are well-made”
“Great Value”
“are easy to put on”
“I think the fit is suitable for adults”
What buyers complain about
55% of reviews“Poor quality”
“definitely bigger than I expected”
“Not worth the price, functional”
“is more of a tan colour than a brown”
“Cheap materials used”
Pride return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pride questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
