Pride
MaybeSearch demand grew +309.4% this quarter. But prices span $2.54–$12.17, mostly outside the sweet spot, so Pride is a Maybe.
- Flapen Score
- 63 / 100Top 3% of 2,481 Beauty niches · +16 vs the category median of 4763
- Market size
- £45K/yr329K searches / yr
- 90-day growth
- +309.4%search demand this quarter
- Competition
- 26%top-5 click share · 50 brands · 75 sellers
Flapen Score
Pride against its category
The dotted line is the Beauty average. Past it, Pride is stronger. Inside it, weaker.
Market
The Pride market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pride 329K times last year and spent an estimated £45K. The top 5 brands take 33% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +309.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 329K
- Growth, 90 days vs prior 90
- +309.4%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £45Ka year
- Peak month
- June7.9× the quietest month
- Top search term
- pride171K searches a year
02 · Price
A sale here is worth £5.95.
Listings sell for £5.95 on average, from £2.54 to £12.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £5.95 that is £0 to £595 a year per listing.
- Average price
- £5.95under the $15 to $100 sweet spot
- Price range
- £2.54–£12.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£595
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #1,016 within Make-up. It carries 73 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 99%
- Out of stock, average day
- 12.8%
- Average rank
- #1,016in Make-up
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 73per listing
- Listings tracked
- 72
04 · Newcomers
0 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 27
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Pride products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rainbow Pride Flag Face Paint - Gay Pride Rainbow Stripe Fan Brush Stick Face and Body Paint for Gay Pride Parade Pride Month Celebrations Cosplay Party and Halloween Makeup (1 Pack)
- Price
- £3.18
- Rating
- 4.5/5
- Reviews
- 494
- Age
- 4y ago

HENBRANDT Rainbow Short Fingerless Fishnet Gloves - LGBTQ+ Pride Accessories Wrist Length Stretchy Mesh Neon Gloves for 80s 90s Fancy Dress - Womens Accessories
- Price
- £2.54
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 3y ago

iZoeL Pride Decorations Large Pride Flag Bunting Banners Hand Flags Bracelet Tattoos - LGBTQ Accessories Progressive for LGBT Month LGBTQ+ Parade Street Bar Decor
- Price
- £9.69
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 2y ago

AOMIG Rainbow Face Paint 4 Pack Pride Face Paint Rainbow Fan Brush Stick Rainbow Flag Face & Body Paints Fancy Dress for Gay Pride Celebrations Parade Cosplay Party Halloween Makeup
- Price
- £3.91
- Rating
- 4.2/5
- Reviews
- 1,065
- Age
- 4y ago

SEPGLITTER Pride Pins - 54pc Rainbow LGBTQ Pride Day Buttons
- Price
- £9.44
- Rating
- 4.7/5
- Reviews
- 456
- Age
- 3y ago
Trending
estimated 90-day click momentum
80+Pcs Rainbow LGBT Pride Temporary Tattoos Pride Month Gay Pride Decorations Butterfly Love Is Love Equality Heart Temp Tattoo Stickers for Parades Celebrations Party Accessories Adults Women Men
- Price
- £3.46
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Pride Stickers - 500Pcs Gay Pride Accessories Heart Shape Rainbow Stickers for LGBTQ Lesbian Bisexual Pride Month Parades Pride Decorations
- Price
- £4.40
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 2y ago

Pride Accessories Kit 2 Pack Rainbow Face Paint 2 Face Temporary Tattoos 100+PCS Pride Stickers for Gay Pride Parade Pride Day and Party Cosplay LGBTQ Celebrations
- Price
- £4.75
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 3mo ago

16PCS Pride Rainbow Butterfly Hair Clips 8 Large & 8 Small with Foldable Wings for Pride Parade Rainbow Hair Accessories for LGBTQ Day Celebration Outfit
- Price
- £4.78
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 2mo ago

Oiomniv 2 Pack Pride Face Paint Stick with Pride Tattoos Rainbow Face & Body Paint for LGBTQ Pride Parade Gay Pride Makeup Pride Month Accessories Rainbow Flag Face Paint Easy Wash Skin Safe
- Price
- £4.27
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 6mo ago
Newest
by launch date
16PCS Pride Rainbow Butterfly Hair Clips 8 Large & 8 Small with Foldable Wings for Pride Parade Rainbow Hair Accessories for LGBTQ Day Celebration Outfit
- Price
- £4.78
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 2mo ago

Czdtq 8 Pcs Rainbow Bracelets Gay Pride Rainbow Bracelet Gay Pride Accessories Prides Friendship Wristbands Men Women Unisex Prides Bracelet Woven Rainbows Wristband for Men Women Gay Lesbian
- Price
- £5.27
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Pride Accessories Kit 2 Pack Rainbow Face Paint 2 Face Temporary Tattoos 100+PCS Pride Stickers for Gay Pride Parade Pride Day and Party Cosplay LGBTQ Celebrations
- Price
- £4.75
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 3mo ago

80+Pcs Rainbow LGBT Pride Temporary Tattoos Pride Month Gay Pride Decorations Butterfly Love Is Love Equality Heart Temp Tattoo Stickers for Parades Celebrations Party Accessories Adults Women Men
- Price
- £3.46
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Echehi Gay Pride Accessories With Festival Sunglasses Pride Wristbands Rainbow Fans Rainbow Pride Stickers Tatoos LGBTQ Accessories For Parades Party
- Price
- £7.79
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
50 falling
Sellers
75
Est. top-5 brand share
33%
Top 20: 75%
Est. top-5 click share
26%
Top 20: 61%
Open market
63%
- HENBRANDT9%
- GCCL9%
- iZoeL6%
- iwiio5%
- Attyxfica4%
- JYZPJ4%
Demand
Pride search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.9×
Search terms
Top Pride search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pride171K/yr
- pride accessories102K/yr
- gay pride accessories17K/yr
- rainbow accessories10K/yr
- lgbtq accessories8K/yr
- gay pride8K/yr
- pride accessories women5K/yr
- lgbtq+7K/yr
Reviews and returns
What reviews say buyers love and hate about Pride
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pride questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









