pride
Worth a lookShows demand growing +309.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+309.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Review moat
Incredible72.5avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£5.95avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 329K searches
Price range
Bad£2.54–£12.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pride is a £45K/yr Amazon United Kingdom market (329K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 63/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
pride market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £48K–£60K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #1,016
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 92%
- Out of stock
- 12.8%
- Avg brand age
- 30 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
50 falling
Sellers
75
Top-5 brand share
33%
Top 20: 75%
Top-5 click share
26%
Top 20: 61%
Open market
63%
- HENBRANDT9%
- GCCL9%
- iZoeL6%
- iwiio5%
- Attyxfica4%
- JYZPJ4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +309.4% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.9×
Top pride search terms
- pride171K/yr
- pride accessories102K/yr
- gay pride accessories17K/yr
- rainbow accessories10K/yr
- lgbtq accessories8K/yr
- gay pride8K/yr
- pride accessories women5K/yr
- lgbtq+7K/yr
Top pride products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rainbow Pride Flag Face Paint - Gay Pride Rainbow Stripe Fan Brush Stick Face and Body Paint for Gay Pride Parade Pride Month Celebrations Cosplay Party and Halloween Makeup (1 Pack)
GCCL£3.184.5★494 rev
HENBRANDT Rainbow Short Fingerless Fishnet Gloves - LGBTQ+ Pride Accessories Wrist Length Stretchy Mesh Neon Gloves for 80s 90s Fancy Dress - Womens Accessories
HENBRANDT£2.544.4★129 rev
iZoeL Pride Decorations Large Pride Flag Bunting Banners Hand Flags Bracelet Tattoos - LGBTQ Accessories Progressive for LGBT Month LGBTQ+ Parade Street Bar Decor
iZoeL£9.694.5★54 rev
AOMIG Rainbow Face Paint 4 Pack Pride Face Paint Rainbow Fan Brush Stick Rainbow Flag Face & Body Paints Fancy Dress for Gay Pride Celebrations Parade Cosplay Party Halloween Makeup
Aomig£3.914.2★1,065 rev
SEPGLITTER Pride Pins - 54pc Rainbow LGBTQ Pride Day Buttons
SEPGLITTER£9.444.7★456 rev
Newest
by launch date
16PCS Pride Rainbow Butterfly Hair Clips 8 Large & 8 Small with Foldable Wings for Pride Parade Rainbow Hair Accessories for LGBTQ Day Celebration Outfit
Attyxfica£4.7829 rev
Czdtq 8 Pcs Rainbow Bracelets Gay Pride Rainbow Bracelet Gay Pride Accessories Prides Friendship Wristbands Men Women Unisex Prides Bracelet Woven Rainbows Wristband for Men Women Gay Lesbian
Czdtq£5.273 rev
Pride Accessories Kit 2 Pack Rainbow Face Paint 2 Face Temporary Tattoos 100+PCS Pride Stickers for Gay Pride Parade Pride Day and Party Cosplay LGBTQ Celebrations
Namonppy£4.7540 rev
80+Pcs Rainbow LGBT Pride Temporary Tattoos Pride Month Gay Pride Decorations Butterfly Love Is Love Equality Heart Temp Tattoo Stickers for Parades Celebrations Party Accessories Adults Women Men
Femihua£3.462 rev
Echehi Gay Pride Accessories With Festival Sunglasses Pride Wristbands Rainbow Fans Rainbow Pride Stickers Tatoos LGBTQ Accessories For Parades Party
Echehi£7.791 rev
Trending
90-day click momentum80+Pcs Rainbow LGBT Pride Temporary Tattoos Pride Month Gay Pride Decorations Butterfly Love Is Love Equality Heart Temp Tattoo Stickers for Parades Celebrations Party Accessories Adults Women Men
Femihua£3.464.5★
Pride Stickers - 500Pcs Gay Pride Accessories Heart Shape Rainbow Stickers for LGBTQ Lesbian Bisexual Pride Month Parades Pride Decorations
iwiio£4.405.0★
Pride Accessories Kit 2 Pack Rainbow Face Paint 2 Face Temporary Tattoos 100+PCS Pride Stickers for Gay Pride Parade Pride Day and Party Cosplay LGBTQ Celebrations
Namonppy£4.754.3★
16PCS Pride Rainbow Butterfly Hair Clips 8 Large & 8 Small with Foldable Wings for Pride Parade Rainbow Hair Accessories for LGBTQ Day Celebration Outfit
Attyxfica£4.784.6★
Oiomniv 2 Pack Pride Face Paint Stick with Pride Tattoos Rainbow Face & Body Paint for LGBTQ Pride Parade Gay Pride Makeup Pride Month Accessories Rainbow Flag Face Paint Easy Wash Skin Safe
Oiomniv£4.274.6★
What buyers say about pride
What buyers praise and complain about, mined from review topics.What buyers love
“colours are bright”
“All of them are well-made”
“Great Value”
“are easy to put on”
“I think the fit is suitable for adults”
“Good quality easy to use pride face paint”
“really comfortable”
“the application is simple”
“good fun”
“the variety of designs added to the fun”
What buyers complain about
“Poor quality”
“definitely bigger than I expected”
“Not worth the price, functional”
“is more of a tan colour than a brown”
“Cheap materials used”
“its a bit wasteful”
“Material is slippery”
“In essence, it's like a wide stick of grease paint”
“Soap and scrubbing alone took far more effort than I liked, so Id avoid placing these somewhere sensitive or giving them to younger children unless youre prepared for a bit of cleanup afterwards”
“Id probably be looking to re-gift it”
Top return reasons
Common questions
- Is pride profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 72 tracked products. 0 of 27 products launched in the last 360 days are still selling. 90-day search growth is +309.4%. Flapen's verdict: Worth a look (63/100).
- How competitive is the pride niche?
- 50 brands and 75 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in pride?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.4%.
- When does demand for pride peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 7.9× the quietest.
- What does it cost to enter the pride niche?
- Listings span £2.54–£12.17; the average listing price is £5.95 (sweet spot $15–$100). The average incumbent carries 73 reviews — the moat a new listing must climb.