Prickly Heat Treatment
MaybeSearch demand grew +620.5% this quarter. But shoppers spend an estimated $71K a year here, so Prickly Heat Treatment is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 2,481 Beauty niches · +9 vs the category median of 4756
- Market size
- £71K/yr77K searches / yr
- 90-day growth
- +620.5%search demand this quarter
- Competition
- 59%top-5 click share · 10 brands · 84 sellers
Flapen Score
Prickly Heat Treatment against its category
The dotted line is the Beauty average. Past it, Prickly Heat Treatment is stronger. Inside it, weaker.
Market
The Prickly Heat Treatment market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Prickly Heat Treatment 77K times last year and spent an estimated £71K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +620.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- +620.5%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £71Ka year
- Peak month
- July13.9× the quietest month
- Top search term
- prickly heat treatment35K searches a year
02 · Price
A sale here is worth £8.97.
Listings sell for £8.97 on average, from £2.93 to £18.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.97 that is £2K to £4K a year per listing.
- Average price
- £8.97under the $15 to $100 sweet spot
- Price range
- £2.93–£18.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Body. It carries 2,096 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 81%
- Out of stock, average day
- 0.0%
- Average rank
- #111in Body
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,096per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Prickly Heat Treatment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
84
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
9%
- Brand 146%
- Brand 219%
- Brand 311%
- Brand 48%
- Brand 54%
- Brand 63%
- Open — no brand owns it (4 brands, 9%)
Demand
Prickly Heat Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 13.9×
Search terms
Top Prickly Heat Treatment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- prickly heat treatment35K/yr
- prickly heat powder15K/yr
- prickly heat8K/yr
- snake brand prickly heat powder6K/yr
- cooling powder4K/yr
- prickly heat spray4K/yr
- rona ross4K/yr
- rona ross prickly heat lotion2K/yr
Reviews and returns
What reviews say buyers love and hate about Prickly Heat Treatment
We read the reviews and the return reasons for every product selling here.
“Irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Prickly Heat Treatment questions
Answered from the same tracked data.