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Pressed Powder

Fail

Shoppers spend an estimated $50K a year here, so Pressed Powder is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£50K/yr151K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
41%top-5 click share · 13 brands · 330 sellers

Flapen Score

Pressed Powder against its category

The dotted line is the Beauty average. Past it, Pressed Powder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pressed Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pressed Powder 151K times last year and spent an estimated £50K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
5.2%
Market size, estimated
£50Ka year
Peak month
September1.6× the quietest month
Top search term
face powder compact42K searches a year

02 · Price

A sale here is worth £6.39.

Listings sell for £6.39 on average, from £2.23 to £21.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.39 that is £639 to £2K a year per listing.

Average price
£6.39under the $15 to $100 sweet spot
Price range
£2.23–£21.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£639–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #25 within Make-up. It carries 13,129 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
97%
Out of stock, average day
2.6%
Average rank
#25in Make-up
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,129per listing
Listings tracked
38

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
59 months

Products

Top Pressed Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

330

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

41%

Top 20: 76%

Open market

15%

  • Brand 140%
  • Brand 215%
  • Brand 313%
  • Brand 47%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (7 brands, 15%)

Demand

Pressed Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Pressed Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face powder compact42K/yr
  • foundation powder38K/yr
  • compact powder31K/yr
  • face powder for mature skin24K/yr
  • pressed powder foundation6K/yr
  • powder compact6K/yr
  • pressed powder compact4K/yr

Reviews and returns

What reviews say buyers love and hate about Pressed Powder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
15%of negative reviews mention “Color”
0.2%of orders come back
“darker than expected”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pressed Powder questions

Answered from the same tracked data.