Pressed Powder
FailShoppers spend an estimated $50K a year here, so Pressed Powder is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £50K/yr151K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 41%top-5 click share · 13 brands · 330 sellers
Flapen Score
Pressed Powder against its category
The dotted line is the Beauty average. Past it, Pressed Powder is stronger. Inside it, weaker.
Market
The Pressed Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pressed Powder 151K times last year and spent an estimated £50K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £50Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- face powder compact42K searches a year
02 · Price
A sale here is worth £6.39.
Listings sell for £6.39 on average, from £2.23 to £21.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.39 that is £639 to £2K a year per listing.
- Average price
- £6.39under the $15 to $100 sweet spot
- Price range
- £2.23–£21.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £639–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #25 within Make-up. It carries 13,129 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 97%
- Out of stock, average day
- 2.6%
- Average rank
- #25in Make-up
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,129per listing
- Listings tracked
- 38
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Pressed Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RIMMEL LONDON - Stay Matte Pressed Powder - Lightweight Oil Absorbing Smooth Non-Powdery Texture Lasting Up To 5hrs - For All Skin Types - Dermatologically Tested - Transparent - 14g
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 54,981
- Age
- 17y ago

Rimmel Stay Matte Pressed Powder Silky Beige 14g
- Price
- £3.04
- Rating
- 4.6/5
- Reviews
- 54,981
- Age
- 17y ago

Rimmel London Lasting Finish Compact Foundation 001 Fair Porcelain 7g
- Price
- £3.95
- Rating
- 4.2/5
- Reviews
- 548
- Age
- 4y ago

Maybelline Fit Me Matte & Poreless Oil Control Setting Powder 130 Buff Beige
- Price
- £4.81
- Rating
- 4.4/5
- Reviews
- 1,475
- Age
- 8y ago

e.l.f. Prime & Stay Finishing Powder Lightweight Tinted Long Lasting Blurs Imperfections Smooths Fine Lines Controls Shine Sets Makeup Sheer 5g
- Price
- £3.23
- Rating
- 4.2/5
- Reviews
- 21,878
- Age
- 9y ago
Trending
estimated 90-day click momentum
LAURA GELLER Baked Balance-n-Brighten Colour Correcting Powder Foundation (Light) Buildable Light to Medium Coverage Baked Foundation Demi-Matte Finish
- Price
- £14.93
- Rating
- 4.2/5
- Reviews
- 69,858
- Age
- 10y ago

Rimmel Lasting Finish 25 HR Compact Foundation 001 Fair Porcelain Matte Buildable Coverage Powder-to-Cream Anti-Pollution Shields SPF 20 Hyaluronic Acid Waterproof Hides Imperfections
- Price
- £4.93
- Rating
- 4.5/5
- Reviews
- 834
- Age
- 2y ago

Clinique Superpowder Double Face Powder Foundation Makeup
- Price
- £21.50
- Rating
- 4.7/5
- Reviews
- 1,682
- Age
- 15y ago

Max Factor Crème Puff Pressed Powder 81 Truly Fair 14g
- Price
- £5.00
- Rating
- 4.5/5
- Reviews
- 7,581
- Age
- 4y ago

Rimmel Stay Matte Pressed Powder Warm Beige 14g
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 54,981
- Age
- 15y ago
Newest
by launch date
JML Mineral Magic Powder Makeup 3in1 - Pressed Face Powder Foundation that Covers Conceals Full Coverage Make Up Cover Fine Lines Corrects and Matches Skin Tone Blemishes Dark Circles Original
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 457
- Age
- 9mo ago

Rimmel Lasting Finish 25 HR Compact Foundation 001 Fair Porcelain Matte Buildable Coverage Powder-to-Cream Anti-Pollution Shields SPF 20 Hyaluronic Acid Waterproof Hides Imperfections
- Price
- £4.93
- Rating
- 4.5/5
- Reviews
- 834
- Age
- 2y ago

Maybelline Powder Foundation Long-lasting 24H Wear Medium to Full Coverage Transfer Water & Sweat Resistant SuperStay 24H Hybrid Powder Foundation 03
- Price
- £6.70
- Rating
- 4.4/5
- Reviews
- 2,595
- Age
- 3y ago

Rimmel London Lasting Finish Compact Foundation 001 Fair Porcelain 7g
- Price
- £3.95
- Rating
- 4.2/5
- Reviews
- 548
- Age
- 4y ago

Max Factor Crème Puff Pressed Powder 41 Medium Beige 14g
- Price
- £4.56
- Rating
- 4.5/5
- Reviews
- 7,581
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
330
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 76%
Open market
15%
- Rimmel40%
- Maybelline15%
- Max Factor13%
- e.l.f.7%
- L'Oreal Paris7%
- Laura Geller Beauty3%
- Open — no brand owns it (7 brands, 15%)
Demand
Pressed Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Pressed Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- face powder compact42K/yr
- foundation powder38K/yr
- compact powder31K/yr
- face powder for mature skin24K/yr
- pressed powder foundation6K/yr
- powder compact6K/yr
- pressed powder compact4K/yr
Reviews and returns
What reviews say buyers love and hate about Pressed Powder
We read the reviews and the return reasons for every product selling here.
“darker than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pressed Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









