Pressed Powder
a small market ($50K/yr) — Pressed Powder doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Pressed Powder profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pressed Powder is a £50K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 45/100.
Pressed Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.3% over the last 90 days and 5.2% of searches end in a purchase.
£50K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 38 products
Top Pressed Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
RIMMEL LONDON - Stay Matte Pressed Powder - Lightweight Oil Absorbing Smooth Non-Powdery Texture Lasting Up To 5hrs - For All Skin Types - Dermatologically Tested - Transparent - 14g
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 54,981
- Age
- 17y ago
Rimmel Stay Matte Pressed Powder Silky Beige 14g
- Price
- £3.04
- Rating
- 4.6/5
- Reviews
- 54,981
- Age
- 17y ago
Rimmel London Lasting Finish Compact Foundation 001 Fair Porcelain 7g
- Price
- £3.95
- Rating
- 4.2/5
- Reviews
- 548
- Age
- 4y ago
Maybelline Fit Me Matte & Poreless Oil Control Setting Powder 130 Buff Beige
- Price
- £4.81
- Rating
- 4.4/5
- Reviews
- 1,475
- Age
- 8y ago
e.l.f. Prime & Stay Finishing Powder Lightweight Tinted Long Lasting Blurs Imperfections Smooths Fine Lines Controls Shine Sets Makeup Sheer 5g
- Price
- £3.23
- Rating
- 4.2/5
- Reviews
- 21,878
- Age
- 9y ago
Trending
90-day click momentum
LAURA GELLER Baked Balance-n-Brighten Colour Correcting Powder Foundation (Light) Buildable Light to Medium Coverage Baked Foundation Demi-Matte Finish
- Price
- £14.93
- Rating
- 4.2/5
- Reviews
- 69,858
- Age
- 10y ago
Rimmel Lasting Finish 25 HR Compact Foundation 001 Fair Porcelain Matte Buildable Coverage Powder-to-Cream Anti-Pollution Shields SPF 20 Hyaluronic Acid Waterproof Hides Imperfections
- Price
- £4.93
- Rating
- 4.5/5
- Reviews
- 834
- Age
- 2y ago
Clinique Superpowder Double Face Powder Foundation Makeup
- Price
- £21.50
- Rating
- 4.7/5
- Reviews
- 1,682
- Age
- 15y ago
Max Factor Crème Puff Pressed Powder 81 Truly Fair 14g
- Price
- £5.00
- Rating
- 4.5/5
- Reviews
- 7,581
- Age
- 4y ago
Rimmel Stay Matte Pressed Powder Warm Beige 14g
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 54,981
- Age
- 15y ago
Newest
by launch date
JML Mineral Magic Powder Makeup 3in1 - Pressed Face Powder Foundation that Covers Conceals Full Coverage Make Up Cover Fine Lines Corrects and Matches Skin Tone Blemishes Dark Circles Original
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 457
- Age
- 9mo ago
Rimmel Lasting Finish 25 HR Compact Foundation 001 Fair Porcelain Matte Buildable Coverage Powder-to-Cream Anti-Pollution Shields SPF 20 Hyaluronic Acid Waterproof Hides Imperfections
- Price
- £4.93
- Rating
- 4.5/5
- Reviews
- 834
- Age
- 2y ago
Maybelline Powder Foundation Long-lasting 24H Wear Medium to Full Coverage Transfer Water & Sweat Resistant SuperStay 24H Hybrid Powder Foundation 03
- Price
- £6.70
- Rating
- 4.4/5
- Reviews
- 2,595
- Age
- 3y ago
Rimmel London Lasting Finish Compact Foundation 001 Fair Porcelain 7g
- Price
- £3.95
- Rating
- 4.2/5
- Reviews
- 548
- Age
- 4y ago
Max Factor Crème Puff Pressed Powder 41 Medium Beige 14g
- Price
- £4.56
- Rating
- 4.5/5
- Reviews
- 7,581
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
330
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
41%
Top 20: 76%
Open market
15%
- Rimmel40%
- Maybelline15%
- Max Factor13%
- e.l.f.7%
- L'Oreal Paris7%
- Laura Geller Beauty3%
- Open — no brand owns it (7 brands, 15%)
Pressed Powder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Pressed Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- face powder compact42K/yr
- foundation powder38K/yr
- compact powder31K/yr
- face powder for mature skin24K/yr
- pressed powder foundation6K/yr
- powder compact6K/yr
- pressed powder compact4K/yr
What reviews say buyers love and hate about Pressed Powder
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Fantastic price”
“Excellent product”
“Brilliant coverage”
“It allows the natural glow of my skin”
“Perfect shade”
What buyers complain about
61% of reviews“darker than expected”
“not full coverage”
“Expensive”
“The item once I opened it today was totally smashed”
“Allergic to it :”
Pressed Powder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pressed Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
