pre wax and after wax
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($4.72–$14.62) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Review moat
Good934.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.05avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 74K searches
Price range
Bad£4.72–£14.62cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pre wax and after wax is a £63K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
pre wax and after wax market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £48K–£64K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #270
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
64
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
8%
- MYLEE46%
- HIVE16%
- Demine11%
- Veet9%
- Salon System6%
- Kaeso4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +22.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top pre wax and after wax search terms
- pre wax and after wax13K/yr
- after wax oil12K/yr
- pre and post wax care8K/yr
- pre wax cleanser7K/yr
- post wax oil6K/yr
- pre wax5K/yr
- wax equipment cleaner5K/yr
- wax cleaner5K/yr
- pre wax spray3K/yr
- wax cleaner for wax pots3K/yr
Top pre wax and after wax products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mylee 2 in 1 Pre and Post Hair Removal Oil - Use prior or post shaving waxing or depilation - Fragranced with natural essential oils - Light Formula and Easy to Apply Vegan & Cruelty Free (250ml)
MYLEE£8.044.5★533 rev
Hive Pre and After Wax Oil Coconut and Lime 400ml
HIVE£7.904.6★798 rev
Demine Professional Pre and Post Waxing Skin Care Kit - Cleansing Oil Removal Refreshing Aloe Vera Gel to Soothe Skin - Home Use for Women
Demine£8.374.0★155 rev
Veet Miraculous Oil Pre & Post Hair Removal All Skin Types & Body Areas 100ml With Omega 3 Vitamins Argan Oil Shea Butter & Almond Oil Suitable for Dermaplaning Shaving Waxing & Moisturising
Veet£5.804.5★7,493 rev
Mylee Pre & After Care Kit (2x500ml) Skin Cooler Cleansing Lotion & Post Depilatory Skin Soothing Moisturiser Calming Lotion Enriched with Aloe Vera
MYLEE£14.624.5★528 rev
Newest
by launch date
ican London Pre & After Wax Oil With Coconut Lime Soothes Skin & Removes Residue 500ml
ICAN LONDON£6.6920 rev
ican London After Care Wax Oil With Honey Soothes Skin & Removes Residue 500ml
ICAN LONDON£6.6725 rev
DD Teck Professional Wax Equipment Container Cleaner For Removing Spilled and Residue from Warmer Bucket Pot and Other Working Surfaces (100ml Cap)
DD teck£5.8215 rev
DD Teck Professional Wax Equipment Container Cleaner For Removing Spilled and Residue from Warmer Bucket Pot and Other Working Surfaces (50ml Cap)
DD teck£4.7214 rev
After Waxing Skin Care Kit Almond Oil For Remove Wax Residue Post Wax Cooling Aloe Vera Gel For Calm and Soothing Skin 2 Bottles Hair Removal Waxing Kit for Women 3.9oz/100ml
Demine£8.1718 rev
Trending
90-day click momentum
Strictly Professional Wax Equipment Cleaner 500ml
Strictly Professional£9.374.2★
Veet Miraculous Oil Pre & Post Hair Removal All Skin Types & Body Areas 100ml With Omega 3 Vitamins Argan Oil Shea Butter & Almond Oil Suitable for Dermaplaning Shaving Waxing & Moisturising
Veet£5.804.5★
Mylee After Care Post Depilatory Skin Moisturiser for Smooth Skin Enriched with Aloe Vera Calming and Soothing Lotion (500ml)
MYLEE£8.064.6★
ican London Pre & After Wax Oil With Coconut Lime Soothes Skin & Removes Residue 500ml
ICAN LONDON£6.694.4★
Mylee 2 in 1 Pre and Post Hair Removal Oil - Use prior or post shaving waxing or depilation - Fragranced with natural essential oils - Light Formula and Easy to Apply Vegan & Cruelty Free (250ml)
MYLEE£8.044.5★
What buyers say about pre wax and after wax
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing product, just like all mylees items”
“Has a very nice subtle perfume”
“Nice smooth skin”
“Easy to use”
“Great size”
“Wax cleaner”
“They are very large bottles so good value for money”
“It also keeps u moisturised for so long”
“Worked”
“My skin loves it”
What buyers complain about
“Waste of money”
“Very small”
“Not impressed with the quality”
“you still have to scrape more than anything else”
“Feels quite greasy”
“Misleading”
“its not strong enough”
“they have not worked”
“Applied to my face both pre and post shaving, found it soon clogs a multiblade razor so only use it post shave”
Top return reasons
Common questions
- Is pre wax and after wax profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 21 tracked products. 90-day search growth is +22.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the pre wax and after wax niche?
- 9 brands and 64 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in pre wax and after wax?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.2%.
- When does demand for pre wax and after wax peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the pre wax and after wax niche?
- Listings span £4.72–£14.62; the average listing price is £8.05 (sweet spot $15–$100). The average incumbent carries 935 reviews — the moat a new listing must climb.