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Pre Shampoo

Fail

The top 5 brands take 100% of clicks, so Pre Shampoo is a Fail.

Flapen Score
33
33 / 100
Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 47
Market size
£66K/yr102K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
93%top-5 click share · 4 brands · 86 sellers

Flapen Score

Pre Shampoo against its category

The dotted line is the Beauty average. Past it, Pre Shampoo is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pre Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pre Shampoo 102K times last year and spent an estimated £66K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
9.0%
Market size, estimated
£66Ka year
Top search term
african pride28K searches a year

02 · Price

A sale here is worth £7.19.

Listings sell for £7.19 on average, from £3.72 to £12.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £7.19 that is £5K to £7K a year per listing.

Average price
£7.19under the $15 to $100 sweet spot
Price range
£3.72–£12.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #290 within Hair Oils. It carries 1,556 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#290in Hair Oils
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,556per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Pre Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

86

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 27%
  • Brand 35%
  • Brand 43%

Demand

Pre Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked

Search terms

Top Pre Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • african pride28K/yr
  • pre shampoo22K/yr
  • african pride pre shampoo18K/yr
  • pre shampoo treatment8K/yr
  • african pride moisture miracle6K/yr
  • pre poo6K/yr
  • pre poo african pride3K/yr
  • african pride pre poo2K/yr
  • prepoo3K/yr
  • pre shampoo bond repair4K/yr

Reviews and returns

What reviews say buyers love and hate about Pre Shampoo

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“then when it dries up goes all flaky”
A buyer, on “Moist/Dry”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pre Shampoo questions

Answered from the same tracked data.