Is pre shampoo profitable to sell on Amazon United Kingdom?

The niche generates £66K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (33/100).

How competitive is the pre shampoo niche?

4 brands and 86 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pre shampoo?

Top complaints mined from reviews: Moist/Dry, Hair Related, Adhesion/Stickiness. The return rate is 0.1%.

What does it cost to enter the pre shampoo niche?

Listings span £3.72–£12.48; the average listing price is £7.19 (sweet spot $15–$100). The average incumbent carries 1,556 reviews — the moat a new listing must climb.

pre shampoo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,556.29

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.19

avg listing price — sweet spot $15–$100

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Market size

Bad£66K

£66K/yr · 102K searches

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£3.72–£12.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, pre shampoo is a £66K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

pre shampoo market data

Units sold / yr: 6K–8K; avg 750–1,000/product
Revenue / yr: £43K–£58K; units × avg price
Conversion rate: 9.0%
Avg BSR: #290
Page quality: 0%
Prime: 86%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

African Pride85%
L'Oreal Paris7%
AFRICAN PRIDE Moisture Miracle5%
Garnier3%

Demand

Weekly Amazon search volume, last 32 weeks — -15.8% search growth over the last 90 days.

Open Trend

Top pre shampoo search terms

african pride28K/yr -3.9%2.9% conv.
pre shampoo22K/yr -17.3%6.8% conv.
african pride pre shampoo18K/yr -32.0%8.9% conv.
pre shampoo treatment8K/yr +15.8%1.5% conv.
african pride moisture miracle6K/yr +7.9%6.9% conv.
pre poo6K/yr -26.5%7.6% conv.
pre poo african pride3K/yr -14.2%13.0% conv.
african pride pre poo2K/yr +20.5%8.0% conv.
prepoo3K/yr -23.3%5.7% conv.
pre shampoo bond repair4K/yr -57.1%1.7% conv.

All search terms

Top pre shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

African Pride Moisture Miracle Aloe & Coconut Water Detangle & Condition Pre- Shampoo 12 oz

African Pride£6.994.6★4,604 rev

African Pride Moisture Miracle Coconut and Baobab Oil Leave-In Cream 15 oz

African Pride£7.244.6★2,563 rev

LOréal Paris Elvive Bond Repair Pre-Shampoo Treatment Intensive Hair Repair for Damaged Hair with Citric Acid Complex 90% More Shine & Strength Restoration

L'Oreal Paris£5.554.4★1,366 rev

African Pride Moisture Miracle Aloe & Coconut Water Pre-Shampoo 12 oz Detangle & Condition Treatment for Curly Coily & Natural Hair Helps Soften Hydrate & Reduce Breakage

AFRICAN PRIDE Moisture Miracle£7.210.0★0 rev

African Pride Moisture Miracle Shea Butter & Flaxseed Oil Moisturize & Define Curling Cream 12 oz

African Pride£7.164.3★1,884 rev

Newest

by launch date

African Pride Moisture Miracle Aloe & Coconut Water Pre-Shampoo 12 oz Detangle & Condition Treatment for Curly Coily & Natural Hair Helps Soften Hydrate & Reduce Breakage

AFRICAN PRIDE Moisture Miracle£7.210 rev

1mo ago

Garnier Pre-Shampoo Method For Curls Moisture Shampoo (200ml) Up to 7 days of Moisture & Curl Definition For All Curl Types Type 4 Curls & Coils Silicone Free Vegan Formula

Garnier£3.72161 rev

1y ago

LOréal Paris Elvive Bond Repair Pre-Shampoo Treatment Intensive Hair Repair for Damaged Hair with Citric Acid Complex 90% More Shine & Strength Restoration

L'Oreal Paris£5.551,366 rev

3y ago

African Pride Moisture Miracle Shampoo and Conditioner Honey Chocolate & Coconut Oil Set 12 Oz

African Pride£12.48316 rev

6y ago

African Pride Moisture Miracle Shea Butter & Flaxseed Oil Moisturize & Define Curling Cream 12 oz

African Pride£7.161,884 rev

7y ago

What buyers say about pre shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Great Product”

Smell19%

“Nice fragrance”

Soft Feel9%

“Its gentle yet effective for everyday hair repair needs”

Moist/Dry8%

“It leaves my hair feeling hydrated”

Suitability Curly Hair5%

“Favourite for refreshing curls”

Advertised Vs Actual Product5%

“does the job”

Value For Money4%

“Relatively good for the cost”

Hair Growth4%

“reduce hair loss”

Ease Of Use3%

“Really easy and fast”

Suitability Colored Hair3%

“My kids love it on their Afro hair and smells lovely”

What buyers complain about

Moist/Dry17%

“then when it dries up goes all flaky”

Hair Related17%

“straightening my hair also causes breakage”

Adhesion/Stickiness17%

“Too sticky for me”

Ease Of Cleaning8%

“my daughter doesn't have much patience so it felt like another product to wash out”

Suitability Dry Skin4%

“Bad conditioner, over powering floral scent very thin consistency burns skin too”

Advertised Vs Actual Product4%

“not at all what is displayed on the bottle”

Thickness4%

“it's a very thin consistency”

Top return reasons

Dilute/Watery50%

Advertised Vs Actual Product50%

Common questions

Is pre shampoo profitable to sell on Amazon United Kingdom?: The niche generates £66K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (33/100).
How competitive is the pre shampoo niche?: 4 brands and 86 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pre shampoo?: Top complaints mined from reviews: Moist/Dry, Hair Related, Adhesion/Stickiness. The return rate is 0.1%.
What does it cost to enter the pre shampoo niche?: Listings span £3.72–£12.48; the average listing price is £7.19 (sweet spot $15–$100). The average incumbent carries 1,556 reviews — the moat a new listing must climb.