Pre Shampoo
FailThe top 5 brands take 100% of clicks, so Pre Shampoo is a Fail.
- Flapen Score
- 33 / 100Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 4733
- Market size
- £66K/yr102K searches / yr
- 90-day growth
- -15.8%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 86 sellers
Flapen Score
Pre Shampoo against its category
The dotted line is the Beauty average. Past it, Pre Shampoo is stronger. Inside it, weaker.
Market
The Pre Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pre Shampoo 102K times last year and spent an estimated £66K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -15.8%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £66Ka year
- Top search term
- african pride28K searches a year
02 · Price
A sale here is worth £7.19.
Listings sell for £7.19 on average, from £3.72 to £12.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £7.19 that is £5K to £7K a year per listing.
- Average price
- £7.19under the $15 to $100 sweet spot
- Price range
- £3.72–£12.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #290 within Hair Oils. It carries 1,556 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #290in Hair Oils
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,556per listing
- Listings tracked
- 7
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Pre Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
African Pride Moisture Miracle Aloe & Coconut Water Detangle & Condition Pre- Shampoo 12 oz
- Price
- £6.99
- Rating
- 4.6/5
- Reviews
- 4,604
- Age
- 8y ago

African Pride Moisture Miracle Coconut and Baobab Oil Leave-In Cream 15 oz
- Price
- £7.24
- Rating
- 4.6/5
- Reviews
- 2,563
- Age
- 8y ago

LOréal Paris Elvive Bond Repair Pre-Shampoo Treatment Intensive Hair Repair for Damaged Hair with Citric Acid Complex 90% More Shine & Strength Restoration
- Price
- £5.55
- Rating
- 4.4/5
- Reviews
- 1,366
- Age
- 3y ago

African Pride Moisture Miracle Aloe & Coconut Water Pre-Shampoo 12 oz Detangle & Condition Treatment for Curly Coily & Natural Hair Helps Soften Hydrate & Reduce Breakage
- Price
- £7.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

African Pride Moisture Miracle Shea Butter & Flaxseed Oil Moisturize & Define Curling Cream 12 oz
- Price
- £7.16
- Rating
- 4.3/5
- Reviews
- 1,884
- Age
- 7y ago
Trending
estimated 90-day click momentum
African Pride Moisture Miracle Aloe & Coconut Water Pre-Shampoo 12 oz Detangle & Condition Treatment for Curly Coily & Natural Hair Helps Soften Hydrate & Reduce Breakage
- Price
- £7.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Garnier Pre-Shampoo Method For Curls Moisture Shampoo (200ml) Up to 7 days of Moisture & Curl Definition For All Curl Types Type 4 Curls & Coils Silicone Free Vegan Formula
- Price
- £3.72
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 1y ago

African Pride Moisture Miracle Aloe & Coconut Water Detangle & Condition Pre- Shampoo 12 oz
- Price
- £6.99
- Rating
- 4.6/5
- Reviews
- 4,604
- Age
- 8y ago

African Pride Moisture Miracle Shampoo and Conditioner Honey Chocolate & Coconut Oil Set 12 Oz
- Price
- £12.48
- Rating
- 4.3/5
- Reviews
- 316
- Age
- 6y ago

African Pride Moisture Miracle Coconut and Baobab Oil Leave-In Cream 15 oz
- Price
- £7.24
- Rating
- 4.6/5
- Reviews
- 2,563
- Age
- 8y ago
Newest
by launch date
African Pride Moisture Miracle Aloe & Coconut Water Pre-Shampoo 12 oz Detangle & Condition Treatment for Curly Coily & Natural Hair Helps Soften Hydrate & Reduce Breakage
- Price
- £7.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Garnier Pre-Shampoo Method For Curls Moisture Shampoo (200ml) Up to 7 days of Moisture & Curl Definition For All Curl Types Type 4 Curls & Coils Silicone Free Vegan Formula
- Price
- £3.72
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 1y ago

LOréal Paris Elvive Bond Repair Pre-Shampoo Treatment Intensive Hair Repair for Damaged Hair with Citric Acid Complex 90% More Shine & Strength Restoration
- Price
- £5.55
- Rating
- 4.4/5
- Reviews
- 1,366
- Age
- 3y ago

African Pride Moisture Miracle Shampoo and Conditioner Honey Chocolate & Coconut Oil Set 12 Oz
- Price
- £12.48
- Rating
- 4.3/5
- Reviews
- 316
- Age
- 6y ago

African Pride Moisture Miracle Shea Butter & Flaxseed Oil Moisturize & Define Curling Cream 12 oz
- Price
- £7.16
- Rating
- 4.3/5
- Reviews
- 1,884
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
86
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- African Pride85%
- L'Oreal Paris7%
- AFRICAN PRIDE Moisture Miracle5%
- Garnier3%
Demand
Pre Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked
Search terms
Top Pre Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- african pride28K/yr
- pre shampoo22K/yr
- african pride pre shampoo18K/yr
- pre shampoo treatment8K/yr
- african pride moisture miracle6K/yr
- pre poo6K/yr
- pre poo african pride3K/yr
- african pride pre poo2K/yr
- prepoo3K/yr
- pre shampoo bond repair4K/yr
Reviews and returns
What reviews say buyers love and hate about Pre Shampoo
We read the reviews and the return reasons for every product selling here.
“then when it dries up goes all flaky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pre Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









