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Powder Sunscreen

Maybe

Search demand grew +536.6% this quarter. But prices span $4.85–$8.54, mostly outside the sweet spot, so Powder Sunscreen is a Maybe.

Filters Trending
Flapen Score
50
50 / 100
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Market size
£46K/yr64K searches / yr
90-day growth
+536.6%search demand this quarter
Competition
92%top-5 click share · 6 brands · 35 sellers

Flapen Score

Powder Sunscreen against its category

The dotted line is the Beauty average. Past it, Powder Sunscreen is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Powder Sunscreen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Powder Sunscreen 64K times last year and spent an estimated £46K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +536.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+536.6%
Conversion, latest week
10.6%
Market size, estimated
£46Ka year
Peak month
July31.1× the quietest month
Top search term
powder sunscreen11K searches a year

02 · Price

A sale here is worth £6.87.

Listings sell for £6.87 on average, from £4.85 to £8.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £6.87 that is £3K to £5K a year per listing.

Average price
£6.87under the $15 to $100 sweet spot
Price range
£4.85–£8.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #217 within Make-up. It carries 342 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#217in Make-up
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
342per listing
Listings tracked
7

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Powder Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

35

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 212%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Powder Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 31.1×

Search terms

Top Powder Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • powder sunscreen11K/yr
  • spf powder9K/yr
  • powder sunscreen for scalp9K/yr
  • hawaiian tropic powder spf5K/yr
  • powder spf5K/yr
  • scalp sunscreen powder5K/yr
  • sunscreen powder5K/yr
  • spf powder for scalp3K/yr
  • hawaiian tropic powder4K/yr
  • scalp spf powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Powder Sunscreen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
17%of negative reviews mention “Value For Money”
0.1%of orders come back
“Very poorly made for the price”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Powder Sunscreen questions

Answered from the same tracked data.