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Powder Sunscreen

Powder Sunscreen shows demand growing +536.6% this quarter, but prices mostly outside the sweet spot ($4.85–$8.54) keeps it on the watch list.

Signals Trending

Flapen Score

50
Worth a look

Top 34% of 2,481 Beauty niches · +3 vs the category median of 47

Market size 12Growth 100Conversion 89Competition 6Returns 100Price range 0Avg price 19Brand share 9Review moat 83Quality gap 78
This niche Category average · 2,481 niches

Is Powder Sunscreen profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Powder Sunscreen is a £46K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.

Powder Sunscreen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +536.6% over the last 90 days and 10.6% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr5K
Search volume / yr+536.6%64K
Conversion rate10.6%
Avg price£6.87

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 35
Top-5 product click share92%
Open market3%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement100%
New entrants (1y)2· 1 succeeded
Avg rating4.3★
Avg reviews342

Top Powder Sunscreen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

35

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • HAWAIIAN Tropic63%
  • Yongst12%
  • LFCFBH11%
  • SarMee7%
  • LOPHE4%
  • Plyentorab3%
  • Open — no brand owns it (0%)

Powder Sunscreen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR10.6%Products7Brands6Top 5 Brands97%OOS Rate5.1%Rating4.3★Reviews342Avg BSR#217
6K4KSpike '25Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 31.1×

Top Powder Sunscreen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • powder sunscreen11K/yr
  • spf powder9K/yr
  • powder sunscreen for scalp9K/yr
  • hawaiian tropic powder spf5K/yr
  • powder spf5K/yr
  • scalp sunscreen powder5K/yr
  • sunscreen powder5K/yr
  • spf powder for scalp3K/yr
  • hawaiian tropic powder4K/yr
  • scalp spf powder3K/yr

What reviews say buyers love and hate about Powder Sunscreen

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Value For Money14%

Happy with the price too

Ease Of Application13%

Easy application and doors what it says on the tin

Quality-Overall11%

Great product

Protection11%

Good protection

Hair Growth7%

leaves your hair feeling fine and not greasy

What buyers complain about

83% of reviews
Value For Money17%

Very poorly made for the price

Ease Of Use15%

will not screw on so not at all usable

Residue11%

Lost most of the powder to the floor

Quality-Overall11%

Very poorly made for the price

Functionality-Overall9%

Didnt work

Powder Sunscreen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
30%
2Leak-Proof
19%
3Defective Material/Parts
9%
4Quality-Overall
7%
5Ease Of Application
7%

Common Powder Sunscreen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Powder Sunscreen 50/100 on Amazon United Kingdom — Worth a look. The niche generates £46K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +536.6% over the last 90 days.
Search demand for Powder Sunscreen on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 31.1× the quietest.