Is powder sunscreen profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +536.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the powder sunscreen niche?

6 brands and 35 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in powder sunscreen?

Top complaints mined from reviews: Value For Money, Ease Of Use, Residue. The return rate is 0.1%.

When does demand for powder sunscreen peak?

Demand peaks in May–Jun–Jul; the busiest month runs 31.1× the quietest.

What does it cost to enter the powder sunscreen niche?

Listings span £4.85–£8.54; the average listing price is £6.87 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.

powder sunscreen

Worth a look

Shows demand growing +536.6% this quarter, but prices mostly outside the sweet spot ($4.85–$8.54) keeps it on the watch list.

Growth

Incredible+536.6%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Review moat

Great342.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.87

avg listing price — sweet spot $15–$100

Market size

Bad£46K

£46K/yr · 64K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad92%

top-5 click share — a locked-up shelf

Price range

Bad£4.85–£8.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, powder sunscreen is a £46K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

powder sunscreen market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: £27K–£34K; units × avg price
Conversion rate: 10.6%
Avg BSR: #217
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.1%
Avg brand age: 40 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

HAWAIIAN Tropic63%
Yongst12%
LFCFBH11%
SarMee7%
LOPHE4%
Plyentorab3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — +536.6% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 31.1×

Open Trend

Top powder sunscreen search terms

powder sunscreen11K/yr +353.1%3.4% conv.
spf powder9K/yr +382.5%4.4% conv.
powder sunscreen for scalp9K/yr +971.1%5.9% conv.
hawaiian tropic powder spf5K/yr >1,000%11.5% conv.
powder spf5K/yr +652.3%5.9% conv.
scalp sunscreen powder5K/yr +650.0%8.4% conv.
sunscreen powder5K/yr +287.0%3.6% conv.
spf powder for scalp3K/yr >1,000%8.3% conv.
hawaiian tropic powder4K/yr +390.6%11.9% conv.
scalp spf powder3K/yr +662.8%7.2% conv.

All search terms

Top powder sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hawaiian Tropic Mineral Protection Sunscreen Powder SPF 30 UVA plus UVB Protection Make Up Compatible Zinc Oxide Filters Water Resistant Vegan

HAWAIIAN Tropic£7.884.1★2,070 rev

Scalp Mineral Powder Sunscreen SPF 50 - Protect Face And Scalp Oil Control Setting Powder Lightweight Long-lasting Breathable And Suitable For All Skin Types

Yongst£5.594.2★25 rev

SarMee 2PCS Mineral Powder Sunscreen SPF 50 Powder Sunscreen for Scalp and Face Lasting Lightweight Breathable Oil Control (Ivory)

SarMee£8.545.0★17 rev

LFCFBH SPF 50 Powder Sunscreen for Scalp Lasting Lightweight Breathable (8 g)

LFCFBH£6.634.1★55 rev

LFCFBH 2PCS SPF 50 Mineral Powder Sunscreen for Scalp Powder for Face Oil Control Lasting Lightweight Breathable

LFCFBH£8.114.0★42 rev

Newest

by launch date

SPF 50 Powder Sunscreen Scalp Sunscreen for Oil Control Brush on Mineral Powder Sunscreen for Face & Scalp Lightweight Breathable Natural Matte Finish 8 g (Pack of 1)

Plyentorab£6.4715 rev

2mo ago

SarMee 2PCS Mineral Powder Sunscreen SPF 50 Powder Sunscreen for Scalp and Face Lasting Lightweight Breathable Oil Control (Ivory)

SarMee£8.5417 rev

4mo ago

Scalp Mineral Powder Sunscreen SPF 50 - Protect Face And Scalp Oil Control Setting Powder Lightweight Long-lasting Breathable And Suitable For All Skin Types

Yongst£5.5925 rev

1y ago

Powder Sunscreen for Scalp 1Pcs SPF 50 Mineral Powder Sunscreen Brush for Face Oil Control Natural Matte Lasting Lightweight Breathable Sunscreen Setting Powder Suitable For All Types Of Skin

LOPHE£4.85172 rev

2y ago

LFCFBH 2PCS SPF 50 Mineral Powder Sunscreen for Scalp Powder for Face Oil Control Lasting Lightweight Breathable

LFCFBH£8.1142 rev

2y ago

What buyers say about powder sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money14%

“Happy with the price too”

Ease Of Application13%

“Easy application and doors what it says on the tin”

Quality-Overall11%

“Great product”

Protection11%

“Good protection”

Hair Growth7%

“leaves your hair feeling fine and not greasy”

Advertised Vs Actual Product7%

“As described”

Smell7%

“Smells nice and is convenient for topping up SPF over makeup. and helping to mattify in the purpose”

Suitability Hot Weather7%

“Great for hairline”

Ease Of Use4%

“Easy to use”

Oily/Greasy4%

“Controls oil, protects scalp, matte finish”

What buyers complain about

Value For Money17%

“Very poorly made for the price”

Ease Of Use15%

“will not screw on so not at all usable”

Residue11%

“Lost most of the powder to the floor”

Quality-Overall11%

“Very poorly made for the price”

Functionality-Overall9%

“Didnt work”

Size-Overall6%

“Smaller than expected”

Brush Quality4%

“Had to send it back as the product would even come out of the brush”

Ease Of Application4%

“Hard to apply due to hardly any powder getting into the brush itself”

Strength4%

“And just a flimsy product”

Coverage4%

“its hard to apply enough product to truly get full SPF 30 protection”

Top return reasons

Functionality-Overall30%

Leak-Proof19%

Defective Material/Parts9%

Quality-Overall7%

Ease Of Application7%

Dispensing Mechanism6%

Advertised Vs Actual Product6%

Color4%

Suitability Short Hair3%

Ingredients-Overall3%

Common questions

Is powder sunscreen profitable to sell on Amazon United Kingdom?: The niche generates £46K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +536.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the powder sunscreen niche?: 6 brands and 35 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in powder sunscreen?: Top complaints mined from reviews: Value For Money, Ease Of Use, Residue. The return rate is 0.1%.
When does demand for powder sunscreen peak?: Demand peaks in May–Jun–Jul; the busiest month runs 31.1× the quietest.
What does it cost to enter the powder sunscreen niche?: Listings span £4.85–£8.54; the average listing price is £6.87 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.