Powder Puff
FailPrices span $2.20–$4.42, mostly outside the sweet spot, so Powder Puff is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £184K/yr412K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 73%top-5 click share · 11 brands · 25 sellers
Flapen Score
Powder Puff against its category
The dotted line is the Beauty average. Past it, Powder Puff is stronger. Inside it, weaker.
Market
The Powder Puff market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Powder Puff 412K times last year and spent an estimated £184K. The top 5 brands take 77% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £184K a year.
- Searches, last 12 months
- 412K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £184Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- powder puff295K searches a year
02 · Price
A sale here is worth £3.20.
Listings sell for £3.20 on average, from £2.20 to £4.42. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £3.20 that is £10K to £13K a year per listing.
- Average price
- £3.20under the $15 to $100 sweet spot
- Price range
- £2.20–£4.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #10 within Tools & Accessories. It carries 1,395 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #10in Tools & Accessories
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,395per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Powder Puff products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ZHIYE 4pcs Triangle Powder Puffs Reusable Face Makeup Puff Multifunctional Facial Makeup Tool Wet Dry Dual-Use Makeup Sponge for BB CC Cream Liquid Foundation(BLack)
- Price
- £2.49
- Rating
- 4.2/5
- Reviews
- 988
- Age
- 3y ago

Wonderskin FYP Powder Puff - Triangle Soft Velour Makeup Puff For Loose or Pressed Setting Powder
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 288
- Age
- 1y ago

HEYMKGO Powder Puff 4pcs Triangle Powder Puffs for Pressed Powder Velvet Setting Makeup Puff Powder Sponge with Strap Reusable Wet Dry Dual-use Face Make Up Cosmetics Cleansing Beauty Make-up Puff
- Price
- £3.00
- Rating
- 4.5/5
- Reviews
- 2,907
- Age
- 4y ago

e.l.f. Halo Glow Powder Puff Soft Reusable Powder Puff For Applying Loose Or Pressed Powders Easily Conforms To The Face Vegan & Cruelty-free
- Price
- £4.42
- Rating
- 4.5/5
- Reviews
- 5,759
- Age
- 2y ago

Flytianmy 9Pcs Triangle Powder Puffs Face Makeup Puff for Body Loose Powder Beauty Makeup Tool Black
- Price
- £3.32
- Rating
- 4.4/5
- Reviews
- 2,156
- Age
- 3y ago
Trending
estimated 90-day click momentum
8 Pcs Powder Puff Face Triangle 2 Colors Face Makeup Puff Wet Dry Dual-Use Face Powder Puff for Under Eye Makeup Applicator(Grey&Black)
- Price
- £2.65
- Rating
- 4.5/5
- Reviews
- 765
- Age
- 1y ago

EcoTools Powder Puff Duo Large & Mini Makeup Puffs for Setting Baking & Mattifying Finger Band for Precise Application Vegan Cruelty-Free Sustainable Face Makeup Tools 2 Count
- Price
- £3.44
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 11mo ago

Wonderskin FYP Powder Puff - Triangle Soft Velour Makeup Puff For Loose or Pressed Setting Powder
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 288
- Age
- 1y ago

e.l.f. Halo Glow Powder Puff Soft Reusable Powder Puff For Applying Loose Or Pressed Powders Easily Conforms To The Face Vegan & Cruelty-free
- Price
- £4.42
- Rating
- 4.5/5
- Reviews
- 5,759
- Age
- 2y ago

Wolmik Triangle Makeup Puff - 12 Pcs Reusable Face Plush Sponge for Wet & Dry Use Under Eye Makeup & Loose Powder
- Price
- £2.60
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 1y ago
Newest
by launch date
EcoTools Powder Puff Duo Large & Mini Makeup Puffs for Setting Baking & Mattifying Finger Band for Precise Application Vegan Cruelty-Free Sustainable Face Makeup Tools 2 Count
- Price
- £3.44
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 11mo ago

Wolmik Triangle Makeup Puff - 12 Pcs Reusable Face Plush Sponge for Wet & Dry Use Under Eye Makeup & Loose Powder
- Price
- £2.60
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 1y ago

Wonderskin FYP Powder Puff - Triangle Soft Velour Makeup Puff For Loose or Pressed Setting Powder
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 288
- Age
- 1y ago

8 Pcs Powder Puff Face Triangle 2 Colors Face Makeup Puff Wet Dry Dual-Use Face Powder Puff for Under Eye Makeup Applicator(Grey&Black)
- Price
- £2.65
- Rating
- 4.5/5
- Reviews
- 765
- Age
- 1y ago

8 Pcs Powder Puff Face Triangle 2 Colors Face Makeup Puff Wet Dry Dual-Use Face Powder Puff for Under Eye Makeup Applicator(Pink&Black)
- Price
- £3.25
- Rating
- 4.5/5
- Reviews
- 765
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
25
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
18%
- ZHIYE42%
- HEYMKGO12%
- Wonderskin10%
- AQSQWQ6%
- e.l.f.6%
- Flytianmy5%
- Open — no brand owns it (5 brands, 18%)
Demand
Powder Puff search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.4×
Search terms
Top Powder Puff search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- powder puff295K/yr
- powder puffs34K/yr
- triangle powder puff18K/yr
- setting powder puff10K/yr
- makeup puff8K/yr
- face powder puff6K/yr
- powder puffs for pressed powder7K/yr
- trigwell powder puff7K/yr
- makeup powder puffs5K/yr
- powder sponge4K/yr
Reviews and returns
What reviews say buyers love and hate about Powder Puff
We read the reviews and the return reasons for every product selling here.
“slightly large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Powder Puff questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









