Powder Foundation
prices mostly outside the sweet spot ($2.26–$9.57) — Powder Foundation doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Powder Foundation profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Powder Foundation is a £52K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Powder Foundation: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +6.7% over the last 90 days and 4.7% of searches end in a purchase.
£52K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 34 products
Top Powder Foundation products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel London Maxi Blush Powder Exposed Long Lasting Pigmented Colour Light Weight Formula Easy To Blend and Buildable 9g
- Price
- £4.05
- Rating
- 4.5/5
- Reviews
- 10,812
- Age
- 8y ago
Rimmel London Sculpting Highlighter Palette 3-tone Coral Glow 18.5 g
- Price
- £4.72
- Rating
- 4.5/5
- Reviews
- 10,273
- Age
- 10y ago
RIMMEL LONDON - Stay Matte Pressed Powder - Lightweight Oil Absorbing Smooth Non-Powdery Texture Lasting Up To 5hrs - For All Skin Types - Dermatologically Tested - Transparent - 14g
- Price
- £2.89
- Rating
- 4.6/5
- Reviews
- 54,981
- Age
- 17y ago
Rimmel Multi Tasker BlushNBrush Dual-Ended Blush Stick with Built-in Brush Cream-to-Powder Formula for a Smooth Weightless Finish Cotton Candy 8g
- Price
- £6.07
- Rating
- 3.8/5
- Reviews
- 139
- Age
- 8mo ago
Rimmel London Maxi Blush Powder Third Base Long Lasting Pigmented Colour Light Weight Formula Easy To Blend and Buildable 9g
- Price
- £4.24
- Rating
- 4.5/5
- Reviews
- 10,812
- Age
- 8y ago
Trending
90-day click momentum
Rimmel Multi Tasker BlushNBrush Dual-Ended Blush Stick with Built-in Brush Cream-to-Powder Formula for a Smooth Weightless Finish Nearly Suede 8g
- Price
- £7.01
- Rating
- 3.8/5
- Reviews
- 139
- Age
- 8mo ago
Sleek MakeUp Face Form Contour Palette Light 0.02 Kg
- Price
- £9.57
- Rating
- 4.5/5
- Reviews
- 319
- Age
- 7y ago
Rimmel Multi Tasker BlushNBrush Dual-Ended Blush Stick with Built-in Brush Cream-to-Powder Formula for a Smooth Weightless Finish Cotton Candy 8g
- Price
- £6.07
- Rating
- 3.8/5
- Reviews
- 139
- Age
- 8mo ago
Rimmel London Match Perfection Foundation SPF20 200 Soft Beige
- Price
- £5.50
- Rating
- 4.6/5
- Reviews
- 4,645
- Age
- 10y ago
Rimmel Lasting Finish 8HR Lip Liner Cappuccino Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g
- Price
- £2.86
- Rating
- 4.5/5
- Reviews
- 19,595
- Age
- 6y ago
Newest
by launch dateRimmel Multi Tasker BlushNBrush Dual-Ended Blush Stick with Built-in Brush Cream-to-Powder Formula for a Smooth Weightless Finish Cotton Candy 8g
- Price
- £6.07
- Rating
- 3.8/5
- Reviews
- 139
- Age
- 8mo ago
Rimmel Multi Tasker BlushNBrush Dual-Ended Blush Stick with Built-in Brush Cream-to-Powder Formula for a Smooth Weightless Finish Nearly Suede 8g
- Price
- £7.01
- Rating
- 3.8/5
- Reviews
- 139
- Age
- 8mo ago
Rimmel Multi Tasker 3 in 1 Bronzing Stick 002 Medium Sculpted and Bronzed Glow All-Day Wear Sheer and Dewy Finish Infused with Vitamin C & E Vegan Formula Cruelty-Free
- Price
- £6.84
- Rating
- 4.4/5
- Reviews
- 774
- Age
- 1y ago
Rimmel Multi Tasker Better Than Filters 3 in 1 Face Primer Glow Booster and Highlighter Flawless Finish Infused with Vitamin C and E Maxi Soft Applicator Vegan 30ml
- Price
- £5.37
- Rating
- 4.2/5
- Reviews
- 1,982
- Age
- 2y ago
Rimmel Multi Tasker Better Than Filters 3 in 1 Face Primer Glow Booster and Highlighter Flawless Finish Infused with Vitamin C and E Maxi Soft Applicator Vegan 30ml
- Price
- £6.43
- Rating
- 4.2/5
- Reviews
- 1,982
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
329
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
2%
- Rimmel92%
- Makeup Revolution2%
- SLEEK1%
- NYX PROFESSIONAL MAKEUP1%
- Technic1%
- Revolution Beauty London1%
- Open — no brand owns it (2 brands, 2%)
Powder Foundation demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Top Powder Foundation search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rimmel105K/yr
- rimmel blusher21K/yr
- bronzer palette19K/yr
- rimmel blush14K/yr
- bronzer and blush palette10K/yr
- rimmel make up11K/yr
- blush and bronzer palette9K/yr
- rimmel london10K/yr
- rimmel blusher powder6K/yr
- blush and highlighter palette5K/yr
What reviews say buyers love and hate about Powder Foundation
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Good value for money”
“Great colour”
“Good quality, good size palette”
“Great Mascara”
“Have used for years”
What buyers complain about
59% of reviews“Very dark”
“Not for ne better quality”
“Alright breaks easily”
“it is VERY dry”
“Cant use”
Powder Foundation return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Powder Foundation questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
