Powder Foundation

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months

223K

Growth, 90 days vs prior 90

+6.7%

Conversion, latest week

4.7%

Market size, estimated

£52Ka year

Peak month

October2.3× the quietest month

Top search term

rimmel105K searches a year

Listings sell for £4.90 on average, from £2.26 to £9.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £4.90 that is £1K to £2K a year per listing.

Average price

£4.90under the $15 to $100 sweet spot

Price range

£2.26–£9.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£1K–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #12 within Make-up. It carries 11,275 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#12in Make-up

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

11,275per listing

Listings tracked

34

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months