ponds face cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Good£4.80–£40.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.37avg listing price — sweet spot $15–$100
Market size
Okay£160K£160K/yr · 158K searches
Review moat
Okay3,567.9avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ponds face cream is a £160K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
ponds face cream market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £171K–£227K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #798
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 35%
- Out of stock
- 4.2%
- Avg brand age
- 61 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
94
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- Pond's87%
- Velloria Lifestyle7%
- DMG Select4%
- UK Wild Skincare3%
Demand
Weekly Amazon search volume, last 37 weeks — -24.1% search growth over the last 90 days.Top ponds face cream search terms
- ponds cold cream72K/yr
- ponds face cream32K/yr
- ponds cream21K/yr
- cold cream12K/yr
- ponds moisturiser10K/yr
- ponds cold cream cleanser7K/yr
- ponds dry skin cream4K/yr
Top ponds face cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PONDS Moisturising Cold Cream 55 ml
Pond's£4.804.4★567 rev
Ponds Cold Cream Cleanser and Make-up Removing 6.1oz (173g) Jar
Pond's£9.444.7★1,059 rev
Ponds Cold Cream Cleanser 3.5 oz
Pond's£7.784.6★9,153 rev
Ponds Cold Cream Cleanser | Pack of 2 (99g/3.5oz) | Moisturising Deep Cleansing Make-up Removing Cream
Pond's£14.444.7★2,800 rev
PONDS Moisturizing Cold Cream (Dry Skin 200 ml)
Velloria Lifestyle£10.614.7★25 rev
Newest
by launch datePONDS Moisturizing Cold Cream (Dry Skin 200 ml)
Velloria Lifestyle£10.6125 rev
Ponds Hydra Miracle Cold Cream 100g
Pond's£7.5618 rev
Ponds Bright Beauty Day Cream with Niacinamide SPF 15 PA++ 35 g Non-Oily Face Moisturizer
UK Wild Skincare£5.3246 rev
PONDS Light Face Moisturizer 200 ml Daily Lightweight Non-Oily Cream with Vitamin E for Soft Glowing Skin SPF 15 - With Vitamin C & Niacinamide
Pond's£8.156,035 rev
PONDS Super Light Gel - 100ml/3.38fl.oz
Pond's£6.259,405 rev
Trending
90-day click momentum
Ponds Moisturising Cold Cream 100Ml
Pond's£7.854.5★
Ponds Cold Cream Cleanser | Pack of 2 (99g/3.5oz) | Moisturising Deep Cleansing Make-up Removing Cream
Pond's£14.444.7★
Ponds Hydra Miracle Cold Cream 100g
Pond's£7.564.9★
Ponds Rejuveness Anti-Wrinkle Cream 1.75 oz. (50g) 2 Pack
Pond's£8.644.3★
Ponds Cold Cream Cleanser 3.5 oz
Pond's£7.784.6★
What buyers say about ponds face cream
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent moisturiser”
“Good price”
“makes me skin feel so soft”
“Fragrance is lovely”
“Its especially good for dry areas and leaves the skin looking healthy and smooth”
“Excellent cleanser”
“my skin loves it”
“Just what my wife wanted”
“Easily absorbed, allows make up to glide on”
What buyers complain about
“disappointed that it doesn't smell like Ponds original”
“Bloody expensive”
“Looks like already used”
“Super drying felt like it had been left open”
“Heavy very claggy”
“Irritated my skin only used it once”
“Ok. Not as good as the original bit to think doesn't absorb as good”
“although the package colour has changed from silver grey to pink”
“Too thick and greasy”
“cream is thick so not a lot needed”
Top return reasons
Common questions
- Is ponds face cream profitable to sell on Amazon United Kingdom?
- The niche generates £160K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the ponds face cream niche?
- 4 brands and 94 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ponds face cream?
- Top complaints mined from reviews: Smell, Value For Money, Product Condition. The return rate is 0.3%.
- What does it cost to enter the ponds face cream niche?
- Listings span £4.80–£40.18; the average listing price is £11.37 (sweet spot $15–$100). The average incumbent carries 3,568 reviews — the moat a new listing must climb.