How competitive is the Ponds Face Cream niche on Amazon United Kingdom?

4 brands and 94 sellers compete in Ponds Face Cream on Amazon United Kingdom. The top 5 Ponds Face Cream products take 55% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Ponds Face Cream niche?

Ponds Face Cream sells for £11.37 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.80–£40.18. The average incumbent carries 3,568 reviews — the moat a new listing must climb.

Ponds Face Cream

brand-locked demand (top 5 brands take 100% of clicks) — Ponds Face Cream doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

This niche Category average · 2,481 niches

Is Ponds Face Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ponds Face Cream is a £160K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Ponds Face Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.1% over the last 90 days and 8.9% of searches end in a purchase.

£160K

revenue / yr

Units sold / yr20K

Search volume / yr-24.1%158K

Conversion rate8.9%

Avg price£11.37

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 94

Top-5 product click share55%

Open market0%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Top Ponds Face Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

PONDS Moisturising Cold Cream 55 ml

Price: £4.80
Rating: 4.4/5
Reviews: 567
Age: 5y ago

Ponds Cold Cream Cleanser and Make-up Removing 6.1oz (173g) Jar

Price: £9.44
Rating: 4.7/5
Reviews: 1,059
Age: 13y ago

Ponds Cold Cream Cleanser 3.5 oz

Price: £7.78
Rating: 4.6/5
Reviews: 9,153
Age: 16y ago

Ponds Cold Cream Cleanser | Pack of 2 (99g/3.5oz) | Moisturising Deep Cleansing Make-up Removing Cream

Price: £14.44
Rating: 4.7/5
Reviews: 2,800
Age: 12y ago

PONDS Moisturizing Cold Cream (Dry Skin 200 ml)

Price: £10.61
Rating: 4.7/5
Reviews: 25
Age: 9mo ago

Newest

by launch date

PONDS Moisturizing Cold Cream (Dry Skin 200 ml)

Price: £10.61
Rating: 4.7/5
Reviews: 25
Age: 9mo ago

Ponds Hydra Miracle Cold Cream 100g

Price: £7.56
Rating: 4.9/5
Reviews: 18
Age: 10mo ago

Ponds Bright Beauty Day Cream with Niacinamide SPF 15 PA++ 35 g Non-Oily Face Moisturizer

Price: £5.32
Rating: 3.0/5
Reviews: 46
Age: 1y ago

PONDS Light Face Moisturizer 200 ml Daily Lightweight Non-Oily Cream with Vitamin E for Soft Glowing Skin SPF 15 - With Vitamin C & Niacinamide

Price: £8.15
Rating: 4.3/5
Reviews: 6,035
Age: 2y ago

PONDS Super Light Gel - 100ml/3.38fl.oz

Price: £6.25
Rating: 4.4/5
Reviews: 9,405
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

Pond's87%
Velloria Lifestyle7%
DMG Select4%
UK Wild Skincare3%

Ponds Face Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume158KCVR8.9%Products20Brands4Top 5 Brands100%OOS Rate4.2%Rating4.5★Reviews3,568Avg BSR#798

Top Ponds Face Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ponds cold cream72K/yr -21.8%10.2% conv.
ponds face cream32K/yr -31.2%7.1% conv.
ponds cream21K/yr -11.0%5.3% conv.
cold cream12K/yr -13.6%3.4% conv.
ponds moisturiser10K/yr -39.1%5.9% conv.
ponds cold cream cleanser7K/yr -47.0%10.6% conv.
ponds dry skin cream4K/yr -1.8%9.2% conv.

What reviews say buyers love and hate about Ponds Face Cream

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Quality-Overall12%

“Excellent product”

Moist/Dry10%

“Excellent moisturiser”

Value For Money10%

“Good price”

Soft Feel9%

“makes me skin feel so soft”

Smell9%

“Fragrance is lovely”

What buyers complain about

64% of reviews

Smell12%

“disappointed that it doesn't smell like Ponds original”

Value For Money12%

“Bloody expensive”

Product Condition8%

“Looks like already used”

Moist/Dry8%

“Super drying felt like it had been left open”

Weight Heavy4%

“Heavy very claggy”

Ponds Face Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Product Condition

48%

2Advertised Vs Actual Product

10%

3Size-Overall

10%

4Smell

10%

5Moist/Dry

Common Ponds Face Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ponds Face Cream 44/100 on Amazon United Kingdom — Skip it. The niche generates £160K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -24.1% over the last 90 days.

Ponds Face Cream buyers on Amazon United Kingdom complain most about Smell, Value For Money, Product Condition, the themes mined from the niche's reviews. Its return rate is 0.3%.