Pomade for Women
FailThe top 5 brands take 100% of clicks, so Pomade for Women is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £58K/yr33K searches / yr
- 90-day growth
- +11.9%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 53 sellers
Flapen Score
Pomade for Women against its category
The dotted line is the Beauty average. Past it, Pomade for Women is stronger. Inside it, weaker.
Market
The Pomade for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pomade for Women 33K times last year and spent an estimated £58K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 20.6% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- +11.9%
- Conversion, latest week
- 20.6%
- Market size, estimated
- £58Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- black and white hair wax14K searches a year
02 · Price
A sale here is worth £8.47.
Listings sell for £8.47 on average, from £6.48 to £13.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £8.47 that is £4K to £6K a year per listing.
- Average price
- £8.47under the $15 to $100 sweet spot
- Price range
- £6.48–£13.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #100 within Styling Products. It carries 1,099 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 71%
- Out of stock, average day
- 11.5%
- Average rank
- #100in Styling Products
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,099per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Pomade for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brand 184%
- Brand 29%
- Brand 34%
- Brand 44%
- Open — no brand owns it (0%)
Demand
Pomade for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Pomade for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black and white hair wax14K/yr
- pomade for women10K/yr
- black and white hair pomade5K/yr
- black and white pomade4K/yr
Reviews and returns
What reviews say buyers love and hate about Pomade for Women
We read the reviews and the return reasons for every product selling here.
“Greasy and awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pomade for Women questions
Answered from the same tracked data.