pomade for women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,099.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Avg price
Bad£8.47avg listing price — sweet spot $15–$100
Market size
Bad£58K£58K/yr · 33K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.48–£13.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pomade for women is a £58K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
pomade for women market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £51K–£68K
- units × avg price
- Conversion rate
- 20.6%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 43%
- Out of stock
- 11.5%
- Avg brand age
- 77 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Black and White84%
- Mobsters Pomade9%
- Osmo4%
- Wella Professionals4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top pomade for women search terms
- black and white hair wax14K/yr
- pomade for women10K/yr
- black and white hair pomade5K/yr
- black and white pomade4K/yr
Top pomade for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Black and White Pluko Hair Dressing Pomade 200g
Black and White£7.404.5★4,121 rev
Black and White Pluko Hair Dressing Pomade 200ml **TWIN PACK** by BLACK&WHITE
Black and White£13.154.7★813 rev
Mobsters Pomade for Women Strong Hold Water Based Deluxe Matt Finish Hair Wax Pro Salon Use Large 150ml Tin Special Edition (The Duchess)
Mobsters Pomade£7.324.2★2,062 rev
BLACK & WHITE WAX POMADE 50ml
Black and White£6.484.6★37 rev
Black and White Lite Pomade 200ml
Black and White£7.324.4★375 rev
Newest
by launch date
Osmo Elite Pomade | Water-based with Satin Finish | Mouldable | Slick back or Height | 100ml.
Osmo£8.4127 rev
Mobsters Pomade for Women Strong Hold Water Based Deluxe Matt Finish Hair Wax Pro Salon Use Large 150ml Tin Special Edition (The Duchess)
Mobsters Pomade£7.322,062 rev
Wella Professionals EIMI Just Brilliant Hair Styling Pomade with Anti-Frizz Effect and Heat Protection Hold Level 1 75 ml
Wella Professionals£9.21259 rev
BLACK & WHITE WAX POMADE 50ml
Black and White£6.4837 rev
Black and White Pluko Hair Dressing Pomade 200ml **TWIN PACK** by BLACK&WHITE
Black and White£13.15813 rev
Trending
90-day click momentumOsmo Elite Pomade | Water-based with Satin Finish | Mouldable | Slick back or Height | 100ml.
Osmo£8.414.5★
Mobsters Pomade for Women Strong Hold Water Based Deluxe Matt Finish Hair Wax Pro Salon Use Large 150ml Tin Special Edition (The Duchess)
Mobsters Pomade£7.324.2★
Black and White Pluko Hair Dressing Pomade 200g
Black and White£7.404.5★
Wella Professionals EIMI Just Brilliant Hair Styling Pomade with Anti-Frizz Effect and Heat Protection Hold Level 1 75 ml
Wella Professionals£9.214.6★
Black and White Pluko Hair Dressing Pomade 200ml **TWIN PACK** by BLACK&WHITE
Black and White£13.154.7★
What buyers say about pomade for women
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent value”
“Non sticky and no scent that I can smell,its perfect for my hair type”
“Perfect for my hair”
“Its a great hair product”
“does the job”
“Love this stops my hair from going frizzy”
“Very soft wax”
“washes out easily”
“quite thick so use sparingly on damp hair to keep control easily”
What buyers complain about
“Greasy and awful”
“Had to apply a lot for it to do anything close to holding and as a result my hair just looks shiny and greasy”
“Horrible smell, not masculine at all”
“A while ago this stuff was very expensive”
“Do not recommend this at all if your hair is slightly thick or isn't short”
“difficult to wash out”
Top return reasons
Common questions
- Is pomade for women profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 7 tracked products. 90-day search growth is +11.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the pomade for women niche?
- 4 brands and 53 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pomade for women?
- Top complaints mined from reviews: De-Grease, Oily/Greasy, Smell. The return rate is 0.0%.
- When does demand for pomade for women peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the pomade for women niche?
- Listings span £6.48–£13.15; the average listing price is £8.47 (sweet spot $15–$100). The average incumbent carries 1,099 reviews — the moat a new listing must climb.