pomade
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Good£6.94–£34.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£537K£537K/yr · 497K searches
Avg price
Good£12.90avg listing price — sweet spot $15–$100
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,274.67avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, pomade is a £537K/yr Amazon United Kingdom market (497K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
pomade market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £387K–£516K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.0%
- Avg brand age
- 71 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
102
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
12%
- BSSET43%
- Uppercut Deluxe18%
- BASED BODYWORKS11%
- American Crew7%
- Suavecito5%
- Black and White5%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top pomade search terms
- pomade94K/yr
- bsset61K/yr
- based hair clay41K/yr
- pomade for men58K/yr
- hair pomade37K/yr
- uppercut deluxe pomade36K/yr
- sea salt pomade17K/yr
- based clay20K/yr
- uppercut22K/yr
- hair pomade men19K/yr
Top pomade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair
BSSET£10.454.3★185 rev
BASED Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
BASED BODYWORKS£34.124.4★536 rev
Uppercut Deluxe Matte Pomade Hair Styling Product For Men With A Medium Hold No Shine Water Based Matte Hair Styling Product Easy Wash Out No Residue 100g
Uppercut Deluxe£16.254.5★4,676 rev
BSSET Defining Curl Cream with Jamaican Black Castor Oil and Olive Oil - 250ml
BSSET£10.374.3★427 rev
American Crew Pomade with Medium Hold and High Shine Gifts for Men for Shape and Control Water-Based Pomade Hair Styling for Men - 85 g
American Crew£9.804.3★10,581 rev
Newest
by launch date
BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold Hair Styling Clay Adds Texture & Volume
BlackMask£15.54712 rev
BASED Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
BASED BODYWORKS£34.12536 rev
Black Red Sea Salt Pomade for Men 120ml | Strong Hold with Medium Shine | Water-Based Non-Greasy & Easy to Wash Out | Natural Texturising Pomade
black red£8.31177 rev
BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair
BSSET£10.45185 rev
BSSET Sea Salt Spray 250ml - Texturizes and Enhances Straight and Wavy Hair-Natural Matte Beach Look
BSSET£10.21137 rev
Trending
90-day click momentumBlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold Hair Styling Clay Adds Texture & Volume
BlackMask£15.544.2★
BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair
BSSET£10.454.3★
Uppercut Deluxe Deluxe Pomade Professional Water Based Pomade to Create Timeless and Classic Looks Strong Hold and High Shine 100g
Uppercut Deluxe£16.624.5★
BASED Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
BASED BODYWORKS£34.124.4★
BSSET Defining Curl Cream with Jamaican Black Castor Oil and Olive Oil - 250ml
BSSET£10.374.3★
What buyers say about pomade
What buyers praise and complain about, mined from review topics.What buyers love
“Great product, very efficient, I recommend it”
“Worth the money”
“Smells good and easy to use”
“brings out my curls well this is my 5th time purchasing”
“Excellent hold and washes out easy”
“As described”
“Great curl cream”
“Longevity”
“Easy to use”
“Easy to apply”
What buyers complain about
“Smells like playdough”
“Falsely marketed and cheap product”
“Greasy and flat”
“Too expensive”
“don't like the feel in my hair”
“Greasy and awful”
“not that strong of a hold”
“Has small sandy like particles which don't look great in your hair”
“Doesn't work for me”
“Dried very hard”
Top return reasons
Common questions
- Is pomade profitable to sell on Amazon United Kingdom?
- The niche generates £537K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Worth a look (56/100).
- How competitive is the pomade niche?
- 11 brands and 102 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in pomade?
- Top complaints mined from reviews: Smell, Quality-Overall, Oily/Greasy. The return rate is 0.2%.
- When does demand for pomade peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the pomade niche?
- Listings span £6.94–£34.12; the average listing price is £12.90 (sweet spot $15–$100). The average incumbent carries 3,275 reviews — the moat a new listing must climb.