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Pomade

Maybe

An estimated 0.2% of orders come back. But the average product has 3,275 reviews to catch up to, so Pomade is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Market size
£537K/yr497K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
65%top-5 click share · 11 brands · 102 sellers

Flapen Score

Pomade against its category

The dotted line is the Beauty average. Past it, Pomade is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pomade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pomade 497K times last year and spent an estimated £537K. The top 5 brands take 83% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £537K a year.

Searches, last 12 months
497K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
8.4%
Market size, estimated
£537Ka year
Peak month
July1.4× the quietest month
Top search term
pomade94K searches a year

02 · Price

A sale here is worth £12.90.

Listings sell for £12.90 on average, from £6.94 to £34.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £12.90 that is £13K to £16K a year per listing.

Average price
£12.90under the $15 to $100 sweet spot
Price range
£6.94–£34.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£16K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #14 within Styling Products. It carries 3,275 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#14in Styling Products
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,275per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Pomade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

102

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

  • Brand 143%
  • Brand 218%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 12%)

Demand

Pomade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Pomade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pomade94K/yr
  • bsset61K/yr
  • based hair clay41K/yr
  • pomade for men58K/yr
  • hair pomade37K/yr
  • uppercut deluxe pomade36K/yr
  • sea salt pomade17K/yr
  • based clay20K/yr
  • uppercut22K/yr
  • hair pomade men19K/yr

Reviews and returns

What reviews say buyers love and hate about Pomade

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Smell”
0.2%of orders come back
“Smells like playdough”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pomade questions

Answered from the same tracked data.