Pomade
Pomade shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Is Pomade profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pomade is a £537K/yr Amazon United Kingdom market (497K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 56/100.
Pomade: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +10.4% over the last 90 days and 8.4% of searches end in a purchase.
£537K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 15 products
Top Pomade products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 1y ago
BASED Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
- Price
- £34.12
- Rating
- 4.4/5
- Reviews
- 536
- Age
- 1y ago
Uppercut Deluxe Matte Pomade Hair Styling Product For Men With A Medium Hold No Shine Water Based Matte Hair Styling Product Easy Wash Out No Residue 100g
- Price
- £16.25
- Rating
- 4.5/5
- Reviews
- 4,676
- Age
- 9y ago
BSSET Defining Curl Cream with Jamaican Black Castor Oil and Olive Oil - 250ml
- Price
- £10.37
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 2y ago
American Crew Pomade with Medium Hold and High Shine Gifts for Men for Shape and Control Water-Based Pomade Hair Styling for Men - 85 g
- Price
- £9.80
- Rating
- 4.3/5
- Reviews
- 10,581
- Age
- 19y ago
Trending
90-day click momentum
BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold Hair Styling Clay Adds Texture & Volume
- Price
- £15.54
- Rating
- 4.2/5
- Reviews
- 712
- Age
- 12mo ago
BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 1y ago
Uppercut Deluxe Deluxe Pomade Professional Water Based Pomade to Create Timeless and Classic Looks Strong Hold and High Shine 100g
- Price
- £16.62
- Rating
- 4.5/5
- Reviews
- 5,207
- Age
- 13y ago
BASED Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
- Price
- £34.12
- Rating
- 4.4/5
- Reviews
- 536
- Age
- 1y ago
BSSET Defining Curl Cream with Jamaican Black Castor Oil and Olive Oil - 250ml
- Price
- £10.37
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 2y ago
Newest
by launch dateBlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold Hair Styling Clay Adds Texture & Volume
- Price
- £15.54
- Rating
- 4.2/5
- Reviews
- 712
- Age
- 12mo ago
BASED Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
- Price
- £34.12
- Rating
- 4.4/5
- Reviews
- 536
- Age
- 1y ago
Black Red Sea Salt Pomade for Men 120ml | Strong Hold with Medium Shine | Water-Based Non-Greasy & Easy to Wash Out | Natural Texturising Pomade
- Price
- £8.31
- Rating
- 4.3/5
- Reviews
- 177
- Age
- 1y ago
BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 1y ago
BSSET Sea Salt Spray 250ml - Texturizes and Enhances Straight and Wavy Hair-Natural Matte Beach Look
- Price
- £10.21
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
102
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
12%
- BSSET43%
- Uppercut Deluxe18%
- BASED BODYWORKS11%
- American Crew7%
- Suavecito5%
- Black and White5%
- Open — no brand owns it (5 brands, 12%)
Pomade demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Pomade search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pomade94K/yr
- bsset61K/yr
- based hair clay41K/yr
- pomade for men58K/yr
- hair pomade37K/yr
- uppercut deluxe pomade36K/yr
- sea salt pomade17K/yr
- based clay20K/yr
- uppercut22K/yr
- hair pomade men19K/yr
What reviews say buyers love and hate about Pomade
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Great product, very efficient, I recommend it”
“Worth the money”
“Smells good and easy to use”
“brings out my curls well this is my 5th time purchasing”
“Excellent hold and washes out easy”
What buyers complain about
69% of reviews“Smells like playdough”
“Falsely marketed and cheap product”
“Greasy and flat”
“Too expensive”
“don't like the feel in my hair”
Pomade return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pomade questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
