Pomade
MaybeAn estimated 0.2% of orders come back. But the average product has 3,275 reviews to catch up to, so Pomade is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 2,481 Beauty niches · +9 vs the category median of 4756
- Market size
- £537K/yr497K searches / yr
- 90-day growth
- +10.4%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 102 sellers
Flapen Score
Pomade against its category
The dotted line is the Beauty average. Past it, Pomade is stronger. Inside it, weaker.
Market
The Pomade market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pomade 497K times last year and spent an estimated £537K. The top 5 brands take 83% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £537K a year.
- Searches, last 12 months
- 497K
- Growth, 90 days vs prior 90
- +10.4%
- Conversion, latest week
- 8.4%
- Market size, estimated
- £537Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- pomade94K searches a year
02 · Price
A sale here is worth £12.90.
Listings sell for £12.90 on average, from £6.94 to £34.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £12.90 that is £13K to £16K a year per listing.
- Average price
- £12.90under the $15 to $100 sweet spot
- Price range
- £6.94–£34.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #14 within Styling Products. It carries 3,275 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #14in Styling Products
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,275per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Pomade products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 1y ago

BASED Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
- Price
- £34.12
- Rating
- 4.4/5
- Reviews
- 536
- Age
- 1y ago

Uppercut Deluxe Matte Pomade Hair Styling Product For Men With A Medium Hold No Shine Water Based Matte Hair Styling Product Easy Wash Out No Residue 100g
- Price
- £16.25
- Rating
- 4.5/5
- Reviews
- 4,676
- Age
- 9y ago

BSSET Defining Curl Cream with Jamaican Black Castor Oil and Olive Oil - 250ml
- Price
- £10.37
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 2y ago

American Crew Pomade with Medium Hold and High Shine Gifts for Men for Shape and Control Water-Based Pomade Hair Styling for Men - 85 g
- Price
- £9.80
- Rating
- 4.3/5
- Reviews
- 10,581
- Age
- 19y ago
Trending
estimated 90-day click momentum
BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold Hair Styling Clay Adds Texture & Volume
- Price
- £15.54
- Rating
- 4.2/5
- Reviews
- 712
- Age
- 12mo ago

BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 1y ago

Uppercut Deluxe Deluxe Pomade Professional Water Based Pomade to Create Timeless and Classic Looks Strong Hold and High Shine 100g
- Price
- £16.62
- Rating
- 4.5/5
- Reviews
- 5,207
- Age
- 13y ago

BASED Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
- Price
- £34.12
- Rating
- 4.4/5
- Reviews
- 536
- Age
- 1y ago

BSSET Defining Curl Cream with Jamaican Black Castor Oil and Olive Oil - 250ml
- Price
- £10.37
- Rating
- 4.3/5
- Reviews
- 427
- Age
- 2y ago
Newest
by launch date
BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold Hair Styling Clay Adds Texture & Volume
- Price
- £15.54
- Rating
- 4.2/5
- Reviews
- 712
- Age
- 12mo ago

BASED Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)
- Price
- £34.12
- Rating
- 4.4/5
- Reviews
- 536
- Age
- 1y ago

Black Red Sea Salt Pomade for Men 120ml | Strong Hold with Medium Shine | Water-Based Non-Greasy & Easy to Wash Out | Natural Texturising Pomade
- Price
- £8.31
- Rating
- 4.3/5
- Reviews
- 177
- Age
- 1y ago

BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 1y ago

BSSET Sea Salt Spray 250ml - Texturizes and Enhances Straight and Wavy Hair-Natural Matte Beach Look
- Price
- £10.21
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
102
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
12%
- BSSET43%
- Uppercut Deluxe18%
- BASED BODYWORKS11%
- American Crew7%
- Suavecito5%
- Black and White5%
- Open — no brand owns it (5 brands, 12%)
Demand
Pomade search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Pomade search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pomade94K/yr
- bsset61K/yr
- based hair clay41K/yr
- pomade for men58K/yr
- hair pomade37K/yr
- uppercut deluxe pomade36K/yr
- sea salt pomade17K/yr
- based clay20K/yr
- uppercut22K/yr
- hair pomade men19K/yr
Reviews and returns
What reviews say buyers love and hate about Pomade
We read the reviews and the return reasons for every product selling here.
“Smells like playdough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pomade questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









